Apple, Google, and Coca-Cola are the most valuable brands in the world this year, according to recent research from Interbrand. Read the full article at MarketingProfs
Author: Patrick Groover
This is a spooky Halloween tale not for the faint of heart (in terms of marketing disasters, that is). Follow Amazing Brand's journey through their annual Halloween-a-thon launch and the marketing disaster that erupts along the way.
The post A Tale of Marketing Halloween Horrors appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
What’s the scariest question you should ask about your content? Be brave. Ask it aloud. Answer it forthrightly and honestly. Learn this important question and how brand’s audiences answer it. Continue reading →
The post The One Content Marketing Question You Need to Ask (That May Scare You) appeared first on Content Marketing Institute.
Getting the right people is key to event success, and no audience is more challenging than the highly desired but frustratingly tough to convene C-suite. Consider these three core elements and five tips to boost C-suite attendance. Continue reading →
The post How to Attract the C-Suite to Your Events appeared first on Content Marketing Institute.
A whopping $8.4B is going to be spent on Halloween this year. So, check out these tips and tricks to capture those treats (and to plan some tricks for next year). Read the full article at MarketingProfs
This week, the guys discuss the proposed merger of AT&T and Time Warner and dissect some new APAC research. They also explore an email resurgence, and share rants, raves and an example of the week from a U.K. tech law firm. Continue reading →
The post This Week in Content Marketing: Content + Audience for the Win appeared first on Content Marketing Institute.
Twitter, Pinterest suffer cyberattack; Instagram's live-streaming foray; Microsoft's challenge to Slack; Facebook's newest features for businesses; Twitter's plans for big layoffs; Snapchat's viewership dip; how B2B marketers can use Facebook. Read th...
Positive word-of-mouth (WOM) has long been documented as a powerful growth tool. The good news: unlike our B2C brethren, we B2B marketers can strategically manage WOM. Here are three ways to ensure word-of-mouth skews positive. Read the full article a...
Sales and marketing professionals primarily focused on customer acquisition often overlook one important area of sales potential: cross-selling and upselling to current customers. Read the full article at MarketingProfs
Each month, American adults on average watch just 9.6% of the television channels they receive, according to recent research from Nielsen. Read the full article at MarketingProfs