Today, Google ends support for Converted Clicks in AdWords. If you're still using this metric in reports or for Target CPA bidding, here's what you'll have to do. Read the full article at MarketingProfs
For three years, we tracked and recorded every publicly available piece of data we could find regarding customer engagement and loyalty. Examining hundreds of whitepapers, press releases, infographics, and more, we noticed overarching themes. Read the...
Social media expert and networking powerhouse M. Valentina Escobar-Gonzalez lays out her strategy for helping nonprofits and small businesses achieve social media success.
Most enterprise marketers say paid social media is more effective than organic (unpaid) social media in helping their business achieve its goals, according to recent research from Clutch. Read the full article at MarketingProfs
Author: Tanya Chu
What does it mean to be a data-driven marketer? How do you even get started? Everyone talks about the importance of tracking data and making decisions based on it, but no one tells you how to do it and what a data-driven marketing organization looks like. In this blog, I'll walk you through three steps to becoming a data-driven marketer to go from data to insights.
The post 3 Steps Towards Becoming a Data-Driven B2B Marketer [Ebook] appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Companies focused on their customers are 60% more profitable than ones that aren’t customer-centric. Imagine what could happen to your marketing if your content was customer-focused. These three steps can help you do that. Continue reading →
The post 3 Customer Research Tactics to Help Content Creation appeared first on Content Marketing Institute.
Conduct a paid traffic audit. Learn the 5 elements to score on every paid ad and get access to our free 5-point paid ad audit tool.
The post [DOWNLOAD] Score Your Paid Traffic With The 5-Point Paid Ad Audit appeared first on DigitalMarketer.
You've probably noticed that you (and a lot of other advertisers) have recently been paying more for PPC campaigns than you used to. So how can you pay less, short of putting a stop to your PPC campaign or lowering your bids? Read the full article at ...
About 205.6 billion emails are sent every day. Spare yours the fate of not being read! Follow these quick tips for writing a captivating email that inspires action. Read the full article at MarketingProfs
Digital has transformed customer expectations. Today's B2B customers expect experiences as compelling and engaging as those that B2Cs offer to consumers.
Read the full article at MarketingProfs