11 Sep

Episode 166: Why Facebook Traffic is NOT Your Problem

Ralph Burns and his guest, Tanner Larsson, Co-Founder of 80/20 Media and Buildgrowscale.com, talk about a new way to think about increasing your revenue that doesn’t involve getting more traffic. Tanner will teach you all about revenue optimization, a more holistic way to optimize your Customer Value Journey, and why it might be a better thing to focus on than conversion rate optimization.

The post Episode 166: Why Facebook Traffic is NOT Your Problem appeared first on DigitalMarketer.

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11 Sep

3 Strategies for Creating an Integrated Video Campaign

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image-11174

If you’re familiar with the TV ad scene, you’ve noticed it’s been a rocky year, and budgets have uncomfortably tightened. All this change is not just in your head; according to research from eMarketer, TV ad spending in 2017 dropped for the first time since 2009. However, digital ad spending has reached new heights at $107.3 billion. This […]

The post 3 Strategies for Creating an Integrated Video Campaign appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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10 Sep

4 Habits to Follow to Become a Successful Leader

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image-11161

Have you ever wondered how CEOs became the leaders they are today? People don’t just become successful due to their education, interviewing skills, or work experience. Along the way, these leaders have learned new habits and developed personal traits that will advance their careers. These four tips are worth adding to your repertoire no matter […]

The post 4 Habits to Follow to Become a Successful Leader appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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