Think of a piece of content your team published recently. On a scale of 0 to 100, how would you rate it? And how would your rating help your company? Consider the method that Red Hat devised for scoring content performance.
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The post A Step-by-Step Process for Scoring Your Content appeared first on Content Marketing Institute.
With nearly 5,000 solutions in the B2B marketing technology and PR technology landscape, it can be daunting to decide which technology your company should use. So here are four important areas of consideration and related questions to help you identify...
Humor columnist and marketing expert Erik Deckers discusses creative writing techniques that can improve your content marketing. Read the full article at MarketingProfs
Player 1: Your goal is to attend an event, generate leads, follow up with them, and show a positive ROI on the entire campaign. Can you do it? Find out how to level-up your tradeshow game with today's infographic. Read the full article at MarketingProfs
Which search engine optimization (SEO) mistakes appear most often on websites?
To find out, SEMRush used its site audit tool to collect anonymous data on 100,000 websites and 450 million webpages. Read the full article at MarketingProfs
Job searching is never easy. Many people would even say that it’s harder than working. While you’ll likely be on the hunt many times in your career, it doesn’t have to be so laborious. In this blog, I’ll show you five mistakes I made during my job search and what you can learn from my mistakes […]
The post What You Can Learn From My 5 Job Search Mistakes appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Some 2018 trends will be familiar to those who read Joe Pulizzi’s 2017 trends post. But he also sees recent interesting events leading to the evolution of the practice of content marketing. How many are on your radar? Continue reading →
The post Content Marketing Trends to Watch for 2018 appeared first on Content Marketing Institute.
You gotta test this stuff!
Learn the exciting results from three Facebook ads tests and put these strategies to work in your campaigns. The experts share how running these tests resulted in a 40% decrease in cost per lead in one case and doubled conversions in another.
And be sure to tune in next week for more data on these ongoing tests!
The post Episode 115: 3 Facebook Tests to Double Conversions and Decrease Cost Per Lead by 40% appeared first on DigitalMarketer.
Personalization. It's all the rage in e-commerce marketing. But the needed level of personalization isn't easy to achieve. The only way to get close is continual segmentation so that you can offer potential buyers the right message, at the right time, ...
Facebook recently introduced new features that help advertisers garner more return on their social media advertising investments. These three features, especially, are worth a try. Read the full article at MarketingProfs