Do you treat sales as another marketing channel? You should want to support the revenue-generating team and to extend content’s value for your brand. Here are three easy ways content marketers can support the sales team. Continue reading →
The post 3 Easy Ways Content Marketers Can Provide Instant Value to the Sales Teams appeared first on Content Marketing Institute.
Flint McGlaughlin walks through five experiments where the least amount of changes produced the highest conversion wins.
This piece is part of a series surrounding website development best practices as followed by Marketo’s web development team. You can learn about the pre-planning process, how to create an actionable plan, setting your team & project up for success, managing your team throughout the build process, and finally how to manage the go-live process in our previous posts. From […]
How you measure the past influences how you shape the future. Yet some commonly used metrics give the illusion of 24-karat success when they’re not much more than fool’s gold. Do you know what content marketing success really looks like? Continue reading →
The post Are You Measuring Right in Your Content Marketing? appeared first on Content Marketing Institute.
This week Garrett Holmes explains how to figure out what your audience wants and then create it in a way that drives engagement.
Retargeting is one of the best things you can do for your advertising. But this can seem overwhelming to start, especially if you are new to remarketing. So here are 3 tips to make setting up your retargeting campaign ridiculously easy.
A discussion of the key factors to consider in launching a landing page for a new segment, plus a free interactive worksheet to help you balance segmentation and resources for your landing page optimization
The post Landing Page Optimization: Free worksheet to help you balance segmentation and resources appeared first on MarketingExperiments.