Synchronizing your website with digital campaigns offers a holistic view of the effect your marketing efforts have on revenue. We talked about the trifecta of these channels on “How to Measure Digital Marketing Metrics and ROI,” but here we’re going to get into the nitty-gritty of website metrics specifically. Now, I love me some numbers, […]
The post What Key Marketing Metrics Matter for Your Website? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Should personal and corporate brands work in harmony? The short answer is yes – research shows it helps the bottom line. But how? Let’s explore how employers – and employees – can take a proactive, mutually beneficial approach. Continue reading →
Just because your business is a physical location, doesn't mean you can't have an online presence. Learn how to optimize mobile marketing for business.
The post How to Optimize Mobile Marketing for Brick-and-Mortar Businesses appeared first on DigitalMarketer.
Over the last decade, marketers’ opinions of events have gone up and down. To some, events can be a monumental waste of money. But to many others, there’s an increasing sense of value in running expos and conferences. They bring your best customers together and attract a wider audience from your target market. It’s what […]
The post 5 Ways to Increase Event Engagement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Journalists are a great boon to any content marketing team, but some may need a little help adjusting. Follow these eight tips to ensure a good fit for the former journalist and your brand. Continue reading →
Learn the secrets to building a profitable affiliate marketing program from 5 successful affiliate managers…plus, the mistakes they made along the way and how you can avoid doing the same.