19 Feb

What Key Marketing Metrics Matter for Your Website?

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image-9022

Synchronizing your website with digital campaigns offers a holistic view of the effect your marketing efforts have on revenue. We talked about the trifecta of these channels on “How to Measure Digital Marketing Metrics and ROI,” but here we’re going to get into the nitty-gritty of website metrics specifically. Now, I love me some numbers, […]

The post What Key Marketing Metrics Matter for Your Website? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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16 Feb

5 Ways to Increase Event Engagement

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image-9009

Over the last decade, marketers’ opinions of events have gone up and down. To some, events can be a monumental waste of money. But to many others, there’s an increasing sense of value in running expos and conferences. They bring your best customers together and attract a wider audience from your target market. It’s what […]

The post 5 Ways to Increase Event Engagement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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15 Feb

A 29-Point Checklist for Building a Profitable Affiliate Marketing Program as 5 Successful Affiliate Managers Reveal Their Secrets & Top Mistakes

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Learn the secrets to building a profitable affiliate marketing program from 5 successful affiliate managers…plus, the mistakes they made along the way and how you can avoid doing the same.

The post A 29-Point Checklist for Building a Profitable Affiliate Marketing Program as 5 Successful Affiliate Managers Reveal Their Secrets & Top Mistakes appeared first on DigitalMarketer.

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