02 Sep

4 Marketing Lessons I Learned from Being a Mascot

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4 Marketing Lessons I Learned from Being a Mascot

Author: Mike Madden

Being a mascot means more than just sweating in a cheap costume and throwing down slick dance moves. As a mascot, you're a visible representation of your brand. You have the ability to entertain, inspire, and resonate with your prospects, customers, and fans. After spending many occasions representing Marketo in high-pressure situations, I've learned four important lessons that you can apply to your marketing.

The post 4 Marketing Lessons I Learned from Being a Mascot appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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01 Sep

Gum, Glue, Marketing Too: 3 Ways to Make Your Content and Campaigns Stick

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Gum, Glue, Marketing Too- 3 Ways to Make Your Content and Campaigns Stick

Author: Paul Geller

One of the biggest challenges that marketers face today is finding a way to rise above the noise. In a time when people are content grazers (scanning, snacking, and quickly moving on), you need to find ways to make your content and ideas stick. In this blog, I'll share three unique ways to make your content and campaigns more engaging:

The post Gum, Glue, Marketing Too: 3 Ways to Make Your Content and Campaigns Stick appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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01 Sep

How Digital Asset Management Can Make a Big Impact on Your Content Marketing

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Can you track down your content assets efficiently? Have you perfected the collaboration process? Do you leverage existing content for reuse? Digital asset management (DAM) can help you maximize your broad portfolio of content assets. Continue reading

The post How Digital Asset Management Can Make a Big Impact on Your Content Marketing appeared first on Content Marketing Institute.

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