17 Feb

How to Run a Successful Webinar from Beginning to End

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running successful webinars

Author: Mary Kate Francis

Webinar programs are important in any marketing mix for several reasons. They provide a convenient forum for your company to establish itself as a thought leader in your space and help develop your brand voice. But more than that, webinars can be significant (and inexpensive) revenue drivers for your business. Here are five steps for running a smooth webinar, from conception to measurement.

The post How to Run a Successful Webinar from Beginning to End appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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16 Feb

11 Tips for Starting a New Sales Role

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tips for starting in b2b sales

Author: Chris Gillespie

So you have a new sales job. You feel giddy with excitement at what the future holds, and you can hear the cowbell clanging as other account executives ring in their deals. But once you create your new Outlook signature and open a fresh spreadsheet, people begin joking "When’s that first deal coming in?" It’s then that you realize the pressure is most certifiably on. Having been through this many times myself, I'll share my top 11 tips for ramping quickly in a new sales role.

The post 11 Tips for Starting a New Sales Role appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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16 Feb

Want to Scale Up Your Content Operations? 4 Things to Think Big About [Infographic]

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Want to reuse your content in smarter ways and get in front of more readers? It’s time to scale up your content operations. Consider this advice from 20 experts presenting at the Intelligent Content Conference. Continue reading

The post Want to Scale Up Your Content Operations? 4 Things to Think Big About [Infographic] appeared first on Content Marketing Institute.

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