Author: Patrick Groover
Marketers are always looking for the next best thing. So it's no surprise that with the evolution of account-based marketing and technologies that enable it, B2B marketers are tapping in and trying to figure out how they can implement an account-centric approach. But with most already practicing broad-reaching demand generation, it can often seem like the tyranny of or versus the genius of and. In this blog, I'll cover three features of a sophisticated marketing automation platform that supports the latest go-to-market ABM strategies:
The post How to Automate Your Account-Based Marketing Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Stop wasting money on outsourced content that doesn’t meet your needs. Learn how to hire better freelancer and give them what they need to create content that motivates your audience and truly supports your business. Continue reading →
The post Why Freelance Content Writers Aren’t Getting the Results You Want appeared first on Content Marketing Institute.
Author: Ellen Gomes
In the holiday spirit of spreading cheer, goodwill, and awesome marketing, we've pulled together a pretty awesome list of marketing influencers to help you stay on top of trends in 2017. Join us for the #marketocountdown on our social channels (Twitter and Instagram) and see a new influencer revealed each day as we count down to New Year's.
The post 31 Influencers to Follow in 2017: A Social Countdown appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.