05 Jan

7 Ways to Generate Leads on Social Media

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how to generate leads on social media

Author: Lisa Marcyes

With 75% of B2B buyers and 84% of C-level/Vice President (VP) executives incorporating social media as a key part of their decision-making process, social channels are becoming essential to building relationships with prospects and customers throughout every stage of the customer lifecycle. In this blog, I’ll outline seven ways that you can generate leads on social media:

The post 7 Ways to Generate Leads on Social Media appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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05 Jan

5 Things to Consider Before Investing in Content Technology

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image-2965

As marketers hurry to create personalized customer journeys, they feel immense pressure to design the right technology stack. Take a step back to evaluate your situation and future needs before investing in the next shiny new object. Continue reading

The post 5 Things to Consider Before Investing in Content Technology appeared first on Content Marketing Institute.

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