Author: Stefan Bhagwandin
Marketing automation covers everything from intelligent, data-driven campaigns to deep audience segmentation. Within this category, mobile marketing automation has emerged to cater specifically to app marketers. While the principles remain the same, mobile marketing automation connects directly to mobile-only messaging channels like push notifications and in-app messages, giving marketers a holistic view of their campaigns. In this blog, I’ll reveal six mobile marketing automation secrets in just six minutes.
The post 6 Mobile Marketing Secrets You’ll Learn in 6 Minutes appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Google’s algorithm standards have developed into incredibly human friendly, reader-oriented practices. As such, user intent is the key to creating the content that enhances the relevance of your pages and improves your SEO. Continue reading →
How can you rescue your social media approach and create truly compelling content? Create a social media calendar built around three of the primary reasons people engage on social media – holidays, events, and trends. Continue reading →
The post Humanize Your Brand: 3 Ways to Create a Visual Social Media Calendar appeared first on Content Marketing Institute.
We reveal reasons why publishers struggle with the content studio model, explore print's potential for targeting teens and tweens, and share views on new video research. We also share rants, raves, and an artful example of the week. Continue reading →
The post This Week in Content Marketing: It Doesn’t Matter If You Call It Content Marketing appeared first on Content Marketing Institute.
The name on every webmaster’s lips this week was “Fred.” Or maybe it was on the tips of their fingers, since we’re talking about forum posts. Or both I guess. Well, at any rate, Fred has been making the rounds and our communities have been busy trying to figure out what, exactly, it is. But if you’ve been reading about Fred all week and are tired of that subject, fear... [Read More...]