Author: Joe Paone
My first few experiences with the investment industry stick with me to this day as a Marketing Manager. Back then, I had been shown the two best options that asset managers had for finding new investors at the time: referrals and cold calls. Nowadays, there are much better ways to do this for the investment industry and beyond using a marketing automation platform. If you want to move beyond referrals and cold calls to grow your assets under management (AUM) or revenue, evaluate your marketing strategy for these five must-haves.
The post Top 5 Marketing Must-Haves for Asset Managers and More appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Did executives approve your content marketing program but push back on any content that isn’t strictly focused on promoting products and services? It’s time for a common-sense approach to get real buy-in. Start with these six reasons. Continue reading →
The post Get Buy-In From Executives With These 6 Common-Sense Reasons appeared first on Content Marketing Institute.
Trying to increase organic traffic to your site using social media? Check out these 28 actionable strategies shared on the weekly Twitter chat, #InfluencerChat.
The post #InfluencerChat: 28 Actionable Ways to Use Social Media to Increase Organic Website Traffic appeared first on DigitalMarketer.
Author: Elaine Ip
Live streaming is all the buzz lately. While it isn't a new concept (think televised sports games or Saturday Night Live), many social media platforms now have capabilities that allow anyone and everyone to share live videos with their audience. Check out our infographic to learn why you should consider live video for your brand, which platforms to try, and what formats to explore.
Jordan Koene, vice president of services and chief evangelist at Searchmetrics, answers our questions, explains what the term “content intelligence” means, and offers practical applications for marketers. Continue reading →