16 Sep

Top 5 Marketing Must-Haves for Asset Managers and More

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Top 5 Marketing Must-Haves for Asset Managers and More

Author: Joe Paone

My first few experiences with the investment industry stick with me to this day as a Marketing Manager. Back then, I had been shown the two best options that asset managers had for finding new investors at the time: referrals and cold calls. Nowadays, there are much better ways to do this for the investment industry and beyond using a marketing automation platform. If you want to move beyond referrals and cold calls to grow your assets under management (AUM) or revenue, evaluate your marketing strategy for these five must-haves.

The post Top 5 Marketing Must-Haves for Asset Managers and More appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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15 Sep

Achieve Real-Time, Real Engagement with Live Streaming Video [Infographic]

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Achieve Real-Time, Real Engagement with Live Video

Author: Elaine Ip

Live streaming is all the buzz lately. While it isn't a new concept (think televised sports games or Saturday Night Live), many social media platforms now have capabilities that allow anyone and everyone to share live videos with their audience. Check out our infographic to learn why you should consider live video for your brand, which platforms to try, and what formats to explore.

The post Achieve Real-Time, Real Engagement with Live Streaming Video [Infographic] appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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