Author: Ellen Gomes
As influencer marketing becomes more commonplace amongst marketers, its evolution is something that marketers looking to innovate must track, understand, and keep up with. The latest report, Influencer 2.0: The Future of Influencer Marketing, from TopRank Marketing, Traackr, and Altimeter Group reveals the ways that influencer marketing is evolving, possibly into a field called influencer relations. Here are the four top takeaways.
The post The Next Generation of Influencer Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Marketing attribution models enable content marketers to more accurately understand how their content is influencing buyers, and to get full credit for their work. Learn the kinds of models and which one is best for your company. Continue reading →
The post Understand How Content is Influencing Buyers: A Primer on Attribution Models appeared first on Content Marketing Institute.
Author: Mike Madden
We’ve all been there before. Some call it writer’s block, others might call it having an ‘off’ day. How can a marketer expect to be creative all the time? Athletes have bad days, so why can’t we? The truth is that we are inundated by thousands of marketing messages every single day and it’s up to us, the marketers, to draw inspiration from our peers. When I’m having a ‘stuff my face with cake instead of write marketing emails’ kind of day, these are my usual sources of marketing inspiration.
What do you envision for the future of content from a marketing perspective, and how do marketing teams need to evolve to prepare? Nineteen experts presenting at the Intelligent Content Conference tackle that question. Continue reading →
The post How Marketing Must Evolve: 19 Leaders Peer Into Content’s Future appeared first on Content Marketing Institute.