07 Sep

Top 5 Sessions to Watch at Marketing Nation Online

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Top 5 Sessions to Watch at Marketing Nation Online

Author: Mary Kate Francis

Marketing Nation Online: Tomorrow’s Marketer is right around the corner! With nearly 30 different sessions lined up to be delivered by thought leaders and subject-matter experts from around the world, how do you choose which ones to watch first (although all will be available on-demand after the event)? Today, I’m going to drop some insider knowledge about what’s coming your way and let you know which five sessions you really won’t want to miss come September 14th.

The post Top 5 Sessions to Watch at Marketing Nation Online appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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06 Sep

How to Use Surveys for B2B Lead Generation

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How to Use Surveys for B2B Lead Generation

Author: Audra Sorman

Short and sweet forms result in more completes, but how do you get to know your prospects better? A marketing automation platform will allow you to track their activity to understand their buyer's journey, but asking them directly doesn't hurt either if you do it the right way. That’s where surveys come in. Here are four ways to use surveys at every stage of the funnel—from awareness to advocacy—to glean valuable insights about your leads.

The post How to Use Surveys for B2B Lead Generation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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