Author: Mary Kate Francis
Marketing Nation Online: Tomorrow’s Marketer is right around the corner! With nearly 30 different sessions lined up to be delivered by thought leaders and subject-matter experts from around the world, how do you choose which ones to watch first (although all will be available on-demand after the event)? Today, I’m going to drop some insider knowledge about what’s coming your way and let you know which five sessions you really won’t want to miss come September 14th.
The post Top 5 Sessions to Watch at Marketing Nation Online appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
To connect with busy executives, you need content that taps directly into the C-suite’s most pressing priorities and concerns. Discover how to find the elusive sweet spot in the content trifecta. Continue reading →
The post How to Grab C-Suite Attention With Relevant Content appeared first on Content Marketing Institute.
Author: Audra Sorman
Short and sweet forms result in more completes, but how do you get to know your prospects better? A marketing automation platform will allow you to track their activity to understand their buyer's journey, but asking them directly doesn't hurt either if you do it the right way. That’s where surveys come in. Here are four ways to use surveys at every stage of the funnel—from awareness to advocacy—to glean valuable insights about your leads.
The post How to Use Surveys for B2B Lead Generation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Great content strategy is all about taking the guesswork out of execution so that creative content can flourish. To help get all of the details straight, consider adopting the Creating Valuable Content™ Checklist. Continue reading →
Considering how rapidly visual trends come and go, we take a fresh look at some of the most handy tools, tips, and techniques that marketers can use to let their brand's photos, videos, and graphics do the talking.
The post 37+ Tips and Tools for Picture-Perfect Visual Content appeared first on Content Marketing Institute.
In this era of micro-moments, reducing a lengthy idea to an easily digestible visual piece of content is a good opportunity to attract your audience. Get inspired with these six interesting examples of viral short-form content. Continue reading →