Too often, B2B marketers get wrapped up in the world of click and lead volume optimization. But the reality is, the ultimate goal of all marketing should be efficiently generating revenue growth, which is measured by ROI. In short: effective marketing organizations have high ROI. So, what defines a high ROI marketing team? Do they […]
Voice-response technology may be the most disruptive force to hit marketing since the internet added visuals. Use this guide to see what it takes to add your brand’s voice to the conversation. Continue reading →
The post How Voice-Activated Tech Will Change Content Marketing appeared first on Content Marketing Institute.
Every company has a niche—even those that serve other companies. When I was just starting out, I worried too much about whether my focus limited my appeal to prospects. What if they found another agency that offered more services? Eventually, I realized that without a strong position in my own niche, I would never be […]
90% of top-performing B2B content marketers put their audience’s informational needs ahead of their company’s promotional message. That’s just one of the findings of the 2019 B2B content marketing research report released today. Continue reading →
The post 2019 B2B Content Marketing Research: It Pays to Put Audience First appeared first on Content Marketing Institute.
We’re talking with return guest, Oli Billson. And in this episode, he explains his “FSMC formula” and gives us real campaign examples of how he uses this formula to generate conversions.
The post Episode 170: Drive More Conversions from Facebook Messenger Using “The FSMC Formula” appeared first on DigitalMarketer.
Why is it that the average tenure of a CMO is so much less than other C-suite executives? According to the CMO Impact Study, over 40% of CMOs have been in their roles for less than two years and 70% less than four years. There is much speculation as to why marketers have a shorter […]
The post Is Attribution the Key to Professional Success? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.