11 Oct

What Are the Characteristics of High ROI Marketing Teams?

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image-11532

Too often, B2B marketers get wrapped up in the world of click and lead volume optimization. But the reality is, the ultimate goal of all marketing should be efficiently generating revenue growth, which is measured by ROI. In short: effective marketing organizations have high ROI. So, what defines a high ROI marketing team? Do they […]

The post What Are the Characteristics of High ROI Marketing Teams? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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10 Oct

3 Ways to Build a ‘Riches in Niches’ Agency Business Model

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image-11528

Every company has a niche—even those that serve other companies. When I was just starting out, I worried too much about whether my focus limited my appeal to prospects. What if they found another agency that offered more services? Eventually, I realized that without a strong position in my own niche, I would never be […]

The post 3 Ways to Build a ‘Riches in Niches’ Agency Business Model appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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10 Oct

2019 B2B Content Marketing Research: It Pays to Put Audience First

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image-11530

90% of top-performing B2B content marketers put their audience’s informational needs ahead of their company’s promotional message. That’s just one of the findings of the 2019 B2B content marketing research report released today. Continue reading

The post 2019 B2B Content Marketing Research: It Pays to Put Audience First appeared first on Content Marketing Institute.

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09 Oct

Is Attribution the Key to Professional Success?

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image-11521

Why is it that the average tenure of a CMO is so much less than other C-suite executives? According to the CMO Impact Study, over 40% of CMOs have been in their roles for less than two years and 70% less than four years. There is much speculation as to why marketers have a shorter […]

The post Is Attribution the Key to Professional Success? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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