We discuss Google's olive branch to publishers, Amazon's new blitz on the ad game, and Blue Apron's podcasting push. Our rants and raves feature Lloyds Bank and Amazon; then we wrap up with an example of the week on The Points Guy. Continue reading →
The post This Week in Content Marketing: Is Google’s Subscription Gift to Publishers a Trojan Horse? appeared first on Content Marketing Institute.
Customers today have seemingly contradictory demands: super-fast websites and immersive experiences. Web publishers would be wise to optimize their image-based assets, lest they lose visitors--and revenue--to slow pageload speeds. Read the full articl...
Consumers are more loyal to brands that offer personalized experiences, and that loyalty can provide excellent returns for brands. So you'd better know enough about your customers to provide those experiences. Read the full article at MarketingProfs
Some 42% of owners of voice-activated smart speakers say their device has become essential to their life, according to recent research from NPR and Edison Research. Read the full article at MarketingProfs
One of the most stressful moments in a marketer’s career is when traffic starts to slow or decline. You generated a lot of leads and revenue with creative emails, in-depth content, and shareable social posts, but new ideas are falling flat, and you’re suffering from a severe case of marketer’s block. One source of new […]
The post Advanced SEO Analytics Reports that Even Beginner SEOs Can Use appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
A lot of B2B companies are challenged in content creation. How do those problems arise? What bottlenecks are created? How can you address them? Learn what four experts, including two Content Marketer of the Year finalists, say. Continue reading →
The post Experts Talk Content Workflow Challenges, Bottlenecks, and Solutions appeared first on Content Marketing Institute.
Articles are a fundamental tool in your content marketing toolbox. Here are three places your articles can find a home, each of which serves a different purpose and offers unique benefits for your content strategy. Read the full article at MarketingProfs
Video ads can take more effort to produce than more static types of advertisements, so make sure that those ads are being seen by your key audience. Here's how to use YouTube advertising to target just the right audiences with just the right ads. Read...
Apple and Google are the two most valuable global brands, according to recent research from Interbrand. Read the full article at MarketingProfs
Nearly 3 out of 4 online shopping carts are abandoned. There are a myriad of reasons why customers abandon their carts, from sticker shock about shipping rates to lack of trust in your data privacy policies. Whatever the reasons are behind this astronomical number, the fact remains that marketers need to address this unavoidable issue. […]
The post Crafting Cart Abandonment Emails that Work appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.