Copywriters know that creativity doesn't always come right when you need it. Here are four common causes of creative block--and ideas for overcoming them. Read the full article at MarketingProfs
Lights, camera, action! But before you get to that point, check out these 11 questions to ask yourself about creating a marketing video for your brand. Read the full article at MarketingProfs
The Walking Dead was the most talked about television show on social media during the 2016-2017 season, according to recent research from Nielsen. Read the full article at MarketingProfs
Influencer marketing has become a bit of a buzzword in the marketing industry as of late. Merriam-Webster defines influence as “the power or capacity of causing an effect in indirect ways.” From my perspective, influence, as it relates to marketing, is someone who resonates with an audience, makes an impact and provides value. Why Should […]
The post How to Tap into the Power of Influencers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Need something to snap you out of your slump? Turn to your fellow marketers for advice about 12 books and podcasts that are practical, inspirational, and downright fun. Continue reading →
The post Read These Books: Summer Recommendations from Content Marketers appeared first on Content Marketing Institute.
The Web continues its march toward becoming more image-centric, and any e-commerce site not willing to invest in product photography or video is already being left behind. Read the full article at MarketingProfs
Before salespeople can convince a prospect to buy, they have to convince that buyer of the need for change. Facts and figures that are devoid of emotion often fail to persuade, but stories based on these four plots often succeed. Read the full article...
The "geographic entanglement" of your company is one aspect of its brand that you have little control over, but it can have a big influence on your buyers. See this infographic for more on the role of geography in branding. Read the full article at Ma...
B2B technology marketers say "soft" abilities such as good communication and people management are the most important skills needed to succeed in the field, according to recent research from Spiceworks. Read the full article at MarketingProfs
With Search Ads, app developers also have the option to bid on keywords so their app will appear more frequently in user searches, here's are some tips to get started:
The post App Store Optimization: Why Creatives Lead to Successful Search Ads appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.