25 Apr

5 Practical Ways to Strengthen Your Sales and Marketing Partnership

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image-9849

Imagine a world where sales and marketing can actually work together and, in fact, help one another instead of stepping on each others’ toes. A world where roles are clearly defined and prospects enjoy a smooth traversal through the funnel. Never a gap, never a hang-up. A boy can dream. Creating a strong partnership between […]

The post 5 Practical Ways to Strengthen Your Sales and Marketing Partnership appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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25 Apr

10 (Mostly) Quick Wins to Steal for Your Original Research Project

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image-9852

Investing time and money into original research makes sense because research works. But if you only publish the initial findings, you’re losing ROI. Read on for common missed opportunities – and how not to miss them with your research. Continue reading

The post 10 (Mostly) Quick Wins to Steal for Your Original Research Project appeared first on Content Marketing Institute.

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24 Apr

Episode 146: 3 Case Studies to Grow Your Business with Facebook Ads

Whether you’re launching an info product, running an ecommerce business, or creating a documentary, today’s episode has a case study that will help you grow your business with Facebook ads.

Join us as we discuss how Molly helped one of her clients successfully launch a Christian documentary and generate 100,000 leads for less than $1/lead, how you can use the “MAGICC” method to convert cold traffic, and how the 3-step “Ecommerce Ad Amplifier” led to a 5.8X return on ad spend.

Each of these Facebook ad case studies is packed with information you can apply today to grow your own business.

The post Episode 146: 3 Case Studies to Grow Your Business with Facebook Ads appeared first on DigitalMarketer.

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24 Apr

4 Use Cases of AI for B2B Marketers

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image-9824

AI has evolved significantly since the days of Siri’s languid chats with John Malkovich. It not only eases the burden of compiling and parsing information but is beginning to offer new and unique insights. In other words, the days of AI being primarily a buzzword are coming to an end. Marketers, in particular, are finding […]

The post 4 Use Cases of AI for B2B Marketers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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