Deciding to launch a podcast requires brands to consider a lot. Therefore, they have a ton of questions to ask. But one question is the most foundational and crucial thing to ponder – and marketers aren’t asking it often enough. Continue reading →
The post The Most Important Question to Ask Before Launching a Podcast appeared first on Content Marketing Institute.
What is AI, actually?
Why should you care about machine learning?
What’s on the horizon for this field and how will this impact your bottom line?
Join the experts and guest expert Mike Rhodes to discover how Google’s AI will affect you, your business, and your paid traffic campaigns in the coming months, so you can make Google’s AI work for you and not against you.
The post Episode 153: What’s Google AI and How Will It Affect Your Business? Here’s What You Need to Know appeared first on DigitalMarketer.
I was first introduced to the concept of flow as we reworked our brand story. The brainchild of psychologist Mihaly Csikszentmihalyi, flow is the engaged focus in an activity that brings an elevated level of enjoyment and fulfillment. The concept of flow technically consists of eight elements, but we map everything to a subset of […]
The post Crafting a B2B Marketing Strategy With Flow in Mind appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Do this instead. Continue reading →
The post How to Get Content Marketing Wrong? Think Like a PR Person appeared first on Content Marketing Institute.
Starting an ecommerce business is something many people consider, but a much smaller number actually take the plunge. If your idea is strong enough, you’ve tested it, and you’re ready to get up and running, then getting started doesn’t need to be a fraught experience. Key to your ecommerce success and growth is a good […]
The post Getting Started With an Ecommerce Business appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
You can’t legalize or “software” your way out of the GDPR challenge. You must innovate, design, and create your way into the GDPR. It’s the biggest opportunity in more than a decade for content marketers to become strategic. Continue reading →
The post GDPR: The Biggest Gift to Content Marketers in a Decade appeared first on Content Marketing Institute.