11 Dec

Three Tips to Create Sales Personalization at Scale

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image-8018

As a sales development representative, I am rejected on daily basis. Some leads are kinder than others and let me down easy. Others are short and direct in their response. Now, I get it, we have all experienced the unannounced sales call, interrupting our daily routing to sell us products we neither want nor need, thus […]

The post Three Tips to Create Sales Personalization at Scale appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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08 Dec

How to Show Off Your USP (Unique Selling Point) and Gain Conversions

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image-7981

A unique selling point (USP) defines your company, highlights the advantages of doing business with you and sets you apart from the competition. It also gives your company focus, because you won’t try to be everything to everyone. To reap the best business benefits, you need to fulfill your own unique USP. Today’s business landscape […]

The post How to Show Off Your USP (Unique Selling Point) and Gain Conversions appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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08 Dec

The Murky World of Influencer Marketing: How Non-Disclosure Can Hurt Your Brand

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image-7999

If consumers are skeptical toward brands talking about themselves, fire up the social media machine and get more trusted and relatable influencers talking about you. But wait, what about those transparency and disclosure rules? Continue reading

The post The Murky World of Influencer Marketing: How Non-Disclosure Can Hurt Your Brand appeared first on Content Marketing Institute.

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