Consumers use apps on their mobile devices more than normal on Super Bowl Sunday, but use drops during the game itself, according to recent research from Appboy. Read the full article at MarketingProfs
Author: Patrick Groover
Today, marketing revolves heavily around influencing the consideration stage. However, your ability to be top-of-mind all throughout the buyer's journey can be the difference between making or losing a sale. In this blog, I'll cover five features of a sophisticated engagement platform that allow you to differentiate your brand and keep it top-of-mind, while properly supporting the downstream conversion of purchases.
The post How to Drive Considered Purchases in Consumer Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Content doesn’t have to be game-changing to perform well and achieve its objectives. Stop your fixation on creating that “perfect” piece of content to improve your health, your team’s efforts, and your content marketing success. Continue reading →
The post How to Stop Overthinking Your Content and Start Writing What Your Customers Love appeared first on Content Marketing Institute.
New technologies, combined with Big Data, have made personalization more doable than ever--and customers now expect customized communication. If you're not personalizing, you're missing out. Read the full article at MarketingProfs
Mark Zuckerberg said at the end of 2015 that we would be in the "Golden Age of Video" for some five years. So... it's not over yet, and business owners' and marketers' growing access to video will only further the shift in our social feeds in 2017. Re...
In 2017, marketers will be at the mercy of politics. Net Neutrality, a pillar of Cloud-based content, apps, and services, faces extinction. If the Web becomes a pay-for-performance utility, Cloud-based marketing strategies could become prohibitively ex...
Most (84%) of marketing agencies say content will become more important to their clients over time, according to recent research from CopyPress. Read the full article at MarketingProfs
Author: Joe Paone and Vyoma Kapur
Account-based marketing is gaining in popularity in large part due to its high potential for improving return on investment (ROI). But how do you ensure your strategy is headed in the right direction? Whether you’re an early adopter of ABM or just venturing into it, there are many mistakes that you could be making that will limit the effectiveness of your strategy. Let’s jump right in and take a look at three big mistakes account-based marketers make and how to avoid them.
The post 3 Account-Based Marketing Mistakes You Can’t Afford to Make appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
DigitalMarketer's Community Manager shares the 6 elements she uses to build thriving communities around our products and services.
The post How to Build and Manage a Private Facebook Group appeared first on DigitalMarketer.
Marketing automation can accelerate your sales pipeline – as long as you understand that it’s not a plug-and-play solution. Think through the investment to develop content and what is needed to configure the software. Continue reading →
The post Marketing Automation: Batteries Not Included appeared first on Content Marketing Institute.