03 Feb

How to Drive Considered Purchases in Consumer Marketing

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b2c considered purchases

Author: Patrick Groover

Today, marketing revolves heavily around influencing the consideration stage. However, your ability to be top-of-mind all throughout the buyer's journey can be the difference between making or losing a sale. In this blog, I'll cover five features of a sophisticated engagement platform that allow you to differentiate your brand and keep it top-of-mind, while properly supporting the downstream conversion of purchases.

The post How to Drive Considered Purchases in Consumer Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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03 Feb

How to Stop Overthinking Your Content and Start Writing What Your Customers Love

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Content doesn’t have to be game-changing to perform well and achieve its objectives. Stop your fixation on creating that “perfect” piece of content to improve your health, your team’s efforts, and your content marketing success. Continue reading

The post How to Stop Overthinking Your Content and Start Writing What Your Customers Love appeared first on Content Marketing Institute.

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