Measuring the massive amounts of data produced from social media, then getting useful insights from that data, is extremely difficult. Fortunately, these five tips can make the process easier. Read the full article at MarketingProfs
In our fast-paced, always-on, agile, want-it-yesterday, mile-a-minute world... there is a critical need to slow down. Why? Because doing so allows you to achieve real results--faster. Read the full article at MarketingProfs
Millennials in the US are heavy users of Facebook's platforms, they are less worried about privacy than are older consumers, and they are still influenced by email campaigns, according to recent research from Fluent. Read the full article at Marketin...
Be all in with your content marketing program or get all out. That’s the mandate Joe Pulizzi shared at Content Marketing World 2016. He explains why halfway is no way at all and shares some of the presenters’ advice on how to go all in. Continue reading →
The post Go All In With Content Marketing or Do Nothing: #CMWorld appeared first on Content Marketing Institute.
Print collateral is still an important sales and marketing medium. To produce strongly branded, high-impact print media, you need to know what materials work best together. So here are must-know basics about printers, ink, paper, and collateral types. ...
Mainstream adoption of VR is a little down the road, but why wait? Everything's already in place for you to start creating VR experiences for your audience today. Read the full article at MarketingProfs
Twitter can be used for pretty much anything. You can launch a political campaign, start a non-profit hashtag movement, spy on your competitor, track down your long lost friend… it is a world of opportunities on a single open platform. It is no surprise that people have been turning to it for professional uses over the years. Prospecting is one that has been a little controversial, with some claiming it... [Read More...]
The post How to Turn Twitter Into a Prospecting Super Tool appeared first on Internet Marketing Ninjas Blog.
Executives say email and search are the two marketing channels for which it is easiest to measure return on investment (ROI), according to recent research from Millward Brown. Read the full article at MarketingProfs
Author: Bhumika Dadbhawala
A properly implemented omni-channel marketing strategy leads to better targeting, stronger results throughout the customer lifecycle, more value for your buyers, and higher ROI for your business. But this requires taking into account knowledge about a buyer's entire footprint across channels, which can often exist on different devices. Here are three steps to complete the picture of your buyers across devices.
The post How to Complete the Picture of Your Buyers Across Devices appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Many companies have goals around brand awareness, perception, brand lift, lead generation, and lead quality goals. They don’t have subscriber goals – and that’s the biggest mistake if they want effective content marketing. Continue reading →
The post Prepare to Be Ignored if You Don’t Have Subscription Goals appeared first on Content Marketing Institute.