12 Sep

How to Turn Twitter Into a Prospecting Super Tool

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Twitter can be used for pretty much anything. You can launch a political campaign, start a non-profit hashtag movement, spy on your competitor, track down your long lost friend… it is a world of opportunities on a single open platform. It is no surprise that people have been turning to it for professional uses over the years. Prospecting is one that has been a little controversial, with some claiming it... [Read More...]

The post How to Turn Twitter Into a Prospecting Super Tool appeared first on Internet Marketing Ninjas Blog.

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12 Sep

How to Complete the Picture of Your Buyers Across Devices

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Family using wireless devices at home

Author: Bhumika Dadbhawala

A properly implemented omni-channel marketing strategy leads to better targeting, stronger results throughout the customer lifecycle, more value for your buyers, and higher ROI for your business. But this requires taking into account knowledge about a buyer's entire footprint across channels, which can often exist on different devices. Here are three steps to complete the picture of your buyers across devices.

The post How to Complete the Picture of Your Buyers Across Devices appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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