Author: Anastasia Pavlova
At the core of an effective team is a strong marketing automation leader who understands your buyers' needs across the entire lifecycle and thinks about the entire customer experience across touchpoints. This leader will be responsible for your demand generation strategy for different segments and its orchestration across channels. He/she will work with key stakeholders, such as product marketing and sales, and may manage a team of vast talents–marketers, content creators, and designers. It’s a tall order, and you want the very best. In this blog, I'll cover all the information you need for a successful marketing automation manager hire.
Here’s the go-to explainer for how content marketing relates to nine other marketing practices: content strategy, marketing content, product marketing, branded content, inbound marketing, native advertising, PR, social media, and SEO. Continue reading →
The post 9 Definitions: How Content Marketing Works Within Marketing appeared first on Content Marketing Institute.
Instagram is quickly becoming the platform to beat in the world of social media. As of 2016, there are 500 million active users. While the applications are still not as solidified in the marketing niche as you see with Facebook and Twitter, it has becoming a uniquely valuable tools for brands looking to appeal to a generation moving further away from the standard networks. New Features Unrolled On Instagram: Saved... [Read More...]
Author: Mike Brown
It’s easier than ever to create content. The real challenge for marketers now is getting content to scale while remaining consistent in terms of tone, voice, and objective, regardless of the contributor. If this is something you strive for, read on for five things you should include in your content guidelines for internal and external contributors.
The post 5 Things to Include in Your Brand’s Content Guidelines appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.