08 May

7 SEO Metrics that Reflect Revenue Growth and Prove Value

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7 SEO Metrics that Reflect Revenue Growth and Prove Value

Author: Nate Dame

There are an endless number of metrics that marketers—and SEOs, specifically—can track, but attempting to monitor all of those metrics would require a significant amount of effort that would likely yield a low ROI. Instead, choose specific metrics that illustrate how SEO is aiding department or organizational goals, and focus on how those metrics can lead to revenue-driving insights and growth.

The post 7 SEO Metrics that Reflect Revenue Growth and Prove Value appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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06 May

This Week in Content Marketing: New York Times Leverages Snapchat as a Marketing Tool

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We bond over a Heineken spot that bridges the gap between opposing viewpoints, and explore the New York Times' Snapchat debut. We cover net neutrality in our rants and raves, then wrap up with an example of the week from Pirelli. Continue reading

The post This Week in Content Marketing: New York Times Leverages Snapchat as a Marketing Tool appeared first on Content Marketing Institute.

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05 May

Google Quality Raters Speak Out, Changing Value Of A #1 Ranking & When Responsive Is Not Mobile Friendly: Weekly Forum Update

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This week has been rich in interesting updates from search and social platforms. Our forum users have actively discussing Google’s raters getting a cut in hours, Twitter teaming up with Bloomberg, Googlebot ignoring robots.txt directives and more! Please click the links below for more details: Google raters get a cut in hours and start to speak out In this thread, an article is referenced about Google Raters, who work through... [Read More...]

The post Google Quality Raters Speak Out, Changing Value Of A #1 Ranking & When Responsive Is Not Mobile Friendly: Weekly Forum Update appeared first on Internet Marketing Ninjas Blog.

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05 May

7 of the Best Email Marketing Campaigns of 2016

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Best Email Examples 2016

Author: Ellen Gomes

There are lots of “how to” resources out there, and lists of tips for email marketing—and many are great resources. But sometimes a little bit of organic inspiration is what you really need to get the creativity flowing. Here are seven of the best email marketing campaigns we saw in 2016.

The post 7 of the Best Email Marketing Campaigns of 2016 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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