10 Jan

4 B2B Marketing Tips for Running Successful PPC Campaigns

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tips for successful PPC campaigns

Author: Divya Dutt

When I joined Marketo three years ago, I had previous experience running paid search campaigns at a B2C company. However, I quickly realized that pay-per-click (PPC) campaigns for typical B2B products were very different from those for B2C since marketers may not be able to see ROI right away. If you're new to running B2B paid campaigns or just need a refresher, these five tried-and-true tips will come in handy.

The post 4 B2B Marketing Tips for Running Successful PPC Campaigns appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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09 Jan

3 Huge Social Networks That Were Discontinued in 2016 (Plus More to Go in 2017)

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Social media world is always changing. We see new platforms emerge and go on a monthly basis. I am personally always sad to see platforms go because I realize there are teams and hard work behind each project but life is life. It never stops! Here are the three we saw go in 2016: Blab Blab used to be the best Google Hangout on Air alternative out there. Sleek, simple... [Read More...]

The post 3 Huge Social Networks That Were Discontinued in 2016 (Plus More to Go in 2017) appeared first on Internet Marketing Ninjas Blog.

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09 Jan

4 Effective Methods to Increase Your Survey Response Rates

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increase survey responses

Author: Audra Sorman

Like many of today’s savvy marketers, you’re probably looking for creative ways to bring in new leads or contacts, surveys being one of them. But creating your survey is just the start—perhaps the biggest hurdle to overcome is actually getting your prospects and customers to take it. Here are four effective methods for increasing your survey response rates, from sending the right message to offering incentives:

The post 4 Effective Methods to Increase Your Survey Response Rates appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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