03 Jul

Episode 104: Is Retargeting Dead? Ryan Deiss’ Thoughts on Google’s New Ad Blocker

Digital marketing as you know it is about to change. Early next year, Google will roll out an ad blocker through Chrome and that has a lot of marketers wondering how this will impact their retargeting campaigns. Ryan Deiss, Founder and CEO of DigitalMarkter, joins the experts to discuss what the new ad blocker means for marketers, how you should react, and how you should prepare.

The post Episode 104: Is Retargeting Dead? Ryan Deiss’ Thoughts on Google’s New Ad Blocker appeared first on DigitalMarketer.

Read more »
03 Jul

The Paid Marketing Metrics You Must Measure

image-5973
image-5973

In this article, I segment key paid marketing metrics into three different categories. Each set of metrics contributes to the funnel in a different way and tells a much different story than the next. I’ll then wrap up with some actionable techniques you can use to optimize your results.

The post The Paid Marketing Metrics You Must Measure appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Read more »