Author: Divya Dutt
When I joined Marketo three years ago, I had previous experience running paid search campaigns at a B2C company. However, I quickly realized that pay-per-click (PPC) campaigns for typical B2B products were very different from those for B2C since marketers may not be able to see ROI right away. If you're new to running B2B paid campaigns or just need a refresher, these five tried-and-true tips will come in handy.
The people have spoken. These are the 21 most popular articles on the DigitalMarketer blog in 2016. This is the stuff you can't miss out on.
The post DigitalMarketer’s 21 Best Digital Marketing Articles of 2016 appeared first on DigitalMarketer.
Despite a wealth of data about B2B and B2C content marketing, some unrealistic expectations are still being set. And the realities are, unfortunately, quite different. Manage these expectations with nine doses of reality (and help). Continue reading →
The post Get Back to Reality: 9 Content Marketing Expectations Busted appeared first on Content Marketing Institute.
The DigitalMarketer Team has rounded up our metrics, milestones, and achievements of 2016 to share with our community. After all, we wouldn't be here without you! Take a look and help us make 2017 even better!
Social media world is always changing. We see new platforms emerge and go on a monthly basis. I am personally always sad to see platforms go because I realize there are teams and hard work behind each project but life is life. It never stops! Here are the three we saw go in 2016: Blab Blab used to be the best Google Hangout on Air alternative out there. Sleek, simple... [Read More...]
The post 3 Huge Social Networks That Were Discontinued in 2016 (Plus More to Go in 2017) appeared first on Internet Marketing Ninjas Blog.
Author: Audra Sorman
Like many of today’s savvy marketers, you’re probably looking for creative ways to bring in new leads or contacts, surveys being one of them. But creating your survey is just the start—perhaps the biggest hurdle to overcome is actually getting your prospects and customers to take it. Here are four effective methods for increasing your survey response rates, from sending the right message to offering incentives: