Make sure your web-based images are sized for screens big and small. Sometimes you can’t COPE, so you should provide multiple versions of an image to give people what they need from the image on any device. Continue reading →
User experience design, or UX design as it’s often called, takes that basic idea and applies it to the digital world. Like that old retail adage, though, the concept of UX design often spurs uncertainty about what it really means and how best to implement it.
The post The 6 Truths About UX Design appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
You’ll want to bookmark this post with 20 lesser-known but extremely helpful content-related tools. From headline analyzers to research and SEO resources, and from infographic creators to meme designs, these tools can be a big help. Continue reading →
Individual tricks are useful, but what does your team need to make sure they are working in the best possible way? Read on for a mix of tools and ideas to help your team focus on creation, not process. Continue reading →
The post 7 Things You Need to Have a Productive (and Happy) Content Marketing Team appeared first on Content Marketing Institute.
Digital marketing as you know it is about to change. Early next year, Google will roll out an ad blocker through Chrome and that has a lot of marketers wondering how this will impact their retargeting campaigns. Ryan Deiss, Founder and CEO of DigitalMarkter, joins the experts to discuss what the new ad blocker means for marketers, how you should react, and how you should prepare.
The post Episode 104: Is Retargeting Dead? Ryan Deiss’ Thoughts on Google’s New Ad Blocker appeared first on DigitalMarketer.
In this article, I segment key paid marketing metrics into three different categories. Each set of metrics contributes to the funnel in a different way and tells a much different story than the next. I’ll then wrap up with some actionable techniques you can use to optimize your results.
The post The Paid Marketing Metrics You Must Measure appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.