Linkedin is one of the most undervalued social media networks. Yet, it has great potential for lots of goals, including prospecting. Prospecting has become easier than ever on the social network, and the huge amount of information people provide makes it a unique source for those who use it right. Here is how you can use LinkedIn for the ultimate prospecting tool. Keep an Eye On Visitors You can see... [Read More...]
Author: Jim Kowalski
A few weeks ago, I participated in a great meeting with one of our customers. But it didn’t start out that way. Fortunately for our team, we were able to “read the room” and discern from our customers’ behaviors and postures which direction we should take the discussion. After the meeting, it struck me that today’s marketers need to be able to conduct millions of 1:1 dialogues like this daily, at scale, with the speed and precision of a person-to-person conversation. In this blog, I'll reveal three engagement marketing lessons we learned in our meeting.
Nothing will better arm your content marketing department than interaction with people who talk directly to the audience on a daily basis. Here are four ways to build better content by encouraging collaboration with the sales team. Continue reading →
The post 4 Ways Your Sales Team Can Help Your Content Marketing appeared first on Content Marketing Institute.
The World Economic Forum has racked up nearly 3 million Twitter followers. What does an agenda-setting organization like WEF do to foster dialogue with its audience and keep them engaged? Its social media producer shares all. Continue reading →
The post How One Organization Engages Over 3 Million on Global Stage appeared first on Content Marketing Institute.
This week, the guys review the highlights of Content Marketing World 2016, discuss the merits of creating less content, and shut down complaints about YouTube's latest ad model, plus rants, raves and an example of the week from Kodak. Continue reading →
The post This Week in Content Marketing: The Business Model of More vs. Less Content appeared first on Content Marketing Institute.
Something crazy is happening over at Google HQ, and webmasters are seeing the results all over the place. What kind of update is it? Well…no one is quite sure yet. But you can get the best analysis at WebmasterWorld and our other communities! We’ll cover Google’s mysterious update, Twitter’s new character limit, spammy widgets, Google vs the EU, and more in this week’s update. If you’re looking for a link... [Read More...]
The post Something Wicked This Way Comes: Weekly Forum Update appeared first on Internet Marketing Ninjas Blog.