Backlinks to your site are usually helpful&#8212;until they're not and they start to damage your search results. Here's how to disavow damaging backlinks by using Excel and other easily accessible tools. Read the full article at MarketingProfs
When the calendar turns to spring every year (and the weather actually cooperates), most people begin an annual rite of passage: They shop. A lot. Check out how much, exactly, and how we marketers can meet their needs. Read the full article at Marketi...
Facebook can be an effective way to reach your audience&#8212;because it offers a variety of ad placement options depending on your goals. Check out this infographic to learn how to get the most out of your Facebook ads. Read the full article ...
Instagram influencers who have 1,000 to 5,000 followers tend to garner more engagement from their audiences than do influencers with larger followings, according to recent research from Mavrck. Read the full article at MarketingProfs
The other day I was talking to yet another marketing operations manager who has “a duplicate problem*” and “just needs a one-time dedupe job.” (“*Duplicates”—multiple records for the same person and/or company in CRM/Marketing Automation platforms.) A lot of marketing managers only become aware of the fact that they have a duplicate problem when they exceed the […]
The post The Real Cost of Duplicates in Your CRM/Marketing Automation Platform appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
What keeps you up at night about your content marketing program? How to prove its value? How to manage the tech stack? What about your team? Your peers at brands lauded for their content approach reveal how they address the challenges. Continue reading →
The post How 3 Content Brands Tackle Their Toughest Internal Challenges appeared first on Content Marketing Institute.
The Fearless Marketer. When we selected this year’s theme for Marketing Nation Summit and launched The Fearless 50 program, we knew it would spark conversations and hoped it would inspire marketers from around the globe to share their stories. What does it take to be a fearless marketer? What we found has been truly inspiring—and […]
The post Announcing the First 25 Members of Our Fearless 50! appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
VR has moved beyond just gaming and into many industries, including marketing. See what trends are expected with the technology and why marketers should pay attention. Read the full article at MarketingProfs
If your marketing campaigns aren't performing as well as you'd hoped, it may be that they're falling on deaf&#8212;or even alienated&#8212;ears. Here are five mistakes you need to stop making. Read the full article at MarketingProfs
Lawson Abinanti, B2B marketing and messaging strategy consultant, offers tips for positioning a B2B brand, and urges marketers to be "ruthless" by focusing on ideal buyers instead of diverting resources to one-off sales.