18 Jul

Brand Archetypes: The Science Of Strategic Brand Personality

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You may have heard of brand archetypes before, but have you ever really stopped to consider how they apply to your brand? Or how they might influence your positioning strategy and communication? From my research on the topic, I get a sense that archetypes are still widely undiscovered and those who have briefly encountered the […]

The post Brand Archetypes: The Science Of Strategic Brand Personality appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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17 Jul

The Google Featured Snippet Optimization Tool by Ninjas.

Today, I’m happy to announce the launch of our first paid tool from the Internet Marketing Ninjas tool division, Ninja Tools: The Featured Snippet Optimization Tool. Featured snippets have been exploding over the past few years: Last year, one study showed that about 30% of searches in Google were showing featured snippets at the top of the search results page. According to the data we’ve collected over the past two... [Read More...]

The post The Google Featured Snippet Optimization Tool by Ninjas. appeared first on Internet Marketing Ninjas Blog.

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17 Jul

Episode 158: How Molly Pittman Generated 157,362 Leads from 1 Facebook Campaign

157,362 leads generated. In 8 weeks. For just $1.08 per lead. All from 1 Facebook campaign!

Join the experts as they share the exact strategy Molly used to achieve these results… and how you can apply it to your next Facebook ad campaign.

We break down everything—the research process, how the ad sets were set up, how Molly maximized the relevance score, why ad sets were removed or boosted, and what the results from the campaign were.

If you want to improve how you’re managing your own Facebook ad campaigns, grab a notebook and tune into this episode.

The post Episode 158: How Molly Pittman Generated 157,362 Leads from 1 Facebook Campaign appeared first on DigitalMarketer.

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17 Jul

6 Ways to Include Customers in Your Content

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image-10649

Customers are the heart of your businesses. After all, they provide the revenue to keep your establishment running strong—the fuel to your engine, the peanut butter to your jelly, the milk to your mustache—too much? Jokes aside, have you given much thought to how your customers can actually contribute to helping you grow your customer […]

The post 6 Ways to Include Customers in Your Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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17 Jul

Should You Worry About Your SEO and Google’s Mobile-First Index?

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image-10662

Given your vigilance with the all-powerful search engine rankings, you’re likely concerned or at least curious about the effect of Google’s new mobile-first index. Get answers to your questions on how it could impact your site and SEO. Continue reading

The post Should You Worry About Your SEO and Google’s Mobile-First Index? appeared first on Content Marketing Institute.

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