12 Dec

Google Rich and Featured Snippets, Structured Data and More: #IMNinjas Marketing Roundup

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Google has continued to focus on rich snippets and featured rich snippets – both in terms of feature releases, spam control, and general trajectory. Over on Twitter, major discussions included the role of backlinks in ranking and page breadth vs. content depth. Over on Webmaster World members discuss the likely repeal of Net Neutrality rules and what it may mean for the web and for customers. Google: A few strong... [Read More...]

The post Google Rich and Featured Snippets, Structured Data and More: #IMNinjas Marketing Roundup appeared first on Internet Marketing Ninjas Blog.

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12 Dec

5 Factors to Consider When Segmenting Your Customers

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Everyone knows all the usual suspects for customer segmentation. Easily collectible demographics data such as age, gender, and location, are easy wins for companies looking to personalize their marketing materials. In the next few years, the tools that we use for segmentation will give companies an even more significant understanding of each customer on an […]

The post 5 Factors to Consider When Segmenting Your Customers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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