26 Apr

The Real Cost of Duplicates in Your CRM/Marketing Automation Platform

image-9858
image-9858

The other day I was talking to yet another marketing operations manager who has “a duplicate problem*” and “just needs a one-time dedupe job.” (“*Duplicates”—multiple records for the same person and/or company in CRM/Marketing Automation platforms.) A lot of marketing managers only become aware of the fact that they have a duplicate problem when they exceed the […]

The post The Real Cost of Duplicates in Your CRM/Marketing Automation Platform appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Read more »
26 Apr

How 3 Content Brands Tackle Their Toughest Internal Challenges

image-9868
image-9868

What keeps you up at night about your content marketing program? How to prove its value? How to manage the tech stack? What about your team? Your peers at brands lauded for their content approach reveal how they address the challenges. Continue reading

The post How 3 Content Brands Tackle Their Toughest Internal Challenges appeared first on Content Marketing Institute.

Read more »
25 Apr

Announcing the First 25 Members of Our Fearless 50!

image-9847
image-9847

The Fearless Marketer. When we selected this year’s theme for Marketing Nation Summit and launched The Fearless 50 program, we knew it would spark conversations and hoped it would inspire marketers from around the globe to share their stories. What does it take to be a fearless marketer? What we found has been truly inspiring—and […]

The post Announcing the First 25 Members of Our Fearless 50! appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Read more »
1 2 321