Perfectly posed stock photos won’t cut it anymore. Here’s what’s changed in the world of visual content and how your content strategy needs to evolve to keep up. Continue reading →
The post Stock 2.0: What Savvy Marketers Need to Know About the Changing Rules of Visual Content appeared first on Content Marketing Institute.
Google has continued to focus on rich snippets and featured rich snippets – both in terms of feature releases, spam control, and general trajectory. Over on Twitter, major discussions included the role of backlinks in ranking and page breadth vs. content depth. Over on Webmaster World members discuss the likely repeal of Net Neutrality rules and what it may mean for the web and for customers. Google: A few strong... [Read More...]
Everyone knows all the usual suspects for customer segmentation. Easily collectible demographics data such as age, gender, and location, are easy wins for companies looking to personalize their marketing materials. In the next few years, the tools that we use for segmentation will give companies an even more significant understanding of each customer on an […]
The post 5 Factors to Consider When Segmenting Your Customers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
What changes are content marketers likely to encounter over the next 12 months and beyond? Find out what dozens of experts see on the horizon in Content Marketing Institute’s 10th annual e-book of content marketing predictions. Continue reading →
The post Are You Ready for Content Marketing in 2018? 60+ Predictions appeared first on Content Marketing Institute.