In the world of marketing, there's a perception that B2B marketing is serious and logical, whereas B2C marketing is fun and creative. Yet, the role that emotions play in both B2B and B2C marketing is strikingly similar. Read the full article at Market...
Chris Marr, founder of CMA, gives Marketing Smarts the inside scoop on how he hosts some of the most popular marketing events in Europe--and how he uses that success to power his broader business goals. Read the full article at MarketingProfs
Online reviews influence online sales, but how much do they also influence offline purchase behavior? Bazaarvoice looked at the ROBO (research online, buy offline) multiplier across various industries and found that consumer-generated content crosses c...
Which types of professional images, videos, and music pieces are trending? To find out, Shutterstock examined data from billions of searches conducted on its platform last year. Read the full article at MarketingProfs
You’ve just shared your video with the world. The view count is coming in and looking at the numbers, you feel the investment was worth it. Should you be excited? Well, not just yet. To be honest, the view count is the least important metric because it doesn’t really come close to the only metric […]
The post 5 Video Metrics to Measure Success appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
With a sound strategy and some creativity, podcasts can bring big content marketing benefits to just about any business. Learn how to attract listeners and boost your bottom line from these brand success stories. Continue reading →
The post How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands] appeared first on Content Marketing Institute.
Many marketers are going about Facebook Messenger the wrong way. Either they’re just going for the sale, or they’re treating it the same as their email marketing campaigns. Truth is, if you want to connect with your audience using Facebook Messenger, you’re going to need to approach it differently.
And you can do just that by following the Facebook Messenger terms of service. In Part 1 of this two-part series, Dan Gamito from ManyChat joins us to talk about the strategy you need to follow to maximize your Facebook Messenger marketing results in 2018 and beyond.
The post Episode 134: How to Follow Facebook Messenger Terms of Service in 2018 [Part 1 of 2] appeared first on DigitalMarketer.
In the new year, a combination of technology advances, organizational cultural shifts, and buyer-behavior changes will push B2B marketing in new directions. Here are four trends that will start to mature in 2018. Read the full article at MarketingProfs
Journalists and writers may not be trained in marketing, but they can bring valuable and practical content-creation skills to marketing organizations. Read the full article at MarketingProfs
Live marketing experiences can be effective in giving your customers memorable and relevant experiences&#8212;but only when they are done right. Check out these six things not to do next time you're planning an experiential campaign. Read the ...