Archives for January, 2018

30 Jan

Episode 134: How to Follow Facebook Messenger Terms of Service in 2018 [Part 1 of 2]

Many marketers are going about Facebook Messenger the wrong way. Either they’re just going for the sale, or they’re treating it the same as their email marketing campaigns. Truth is, if you want to connect with your audience using Facebook Messenger, you’re going to need to approach it differently.

And you can do just that by following the Facebook Messenger terms of service. In Part 1 of this two-part series, Dan Gamito from ManyChat joins us to talk about the strategy you need to follow to maximize your Facebook Messenger marketing results in 2018 and beyond.

The post Episode 134: How to Follow Facebook Messenger Terms of Service in 2018 [Part 1 of 2] appeared first on DigitalMarketer.

30 Jan

Four B2B Marketing Trends That Will Define 2018

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In the new year, a combination of technology advances, organizational cultural shifts, and buyer-behavior changes will push B2B marketing in new directions. Here are four trends that will start to mature in 2018. Read the full article at MarketingProfs
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