Archives for September, 2017
We discuss Google's purchase of HTC, the ad talent crisis, and how the Mayo Clinic dominated Alexa's voice search results. Our rants and raves include predictive analytics, then we share an example of the week that's full of Fluff. Continue reading →
The post This Week in Content Marketing: Mayo Clinic Invests in Voice Search With Amazon appeared first on Content Marketing Institute.
Facebook is always tinkering with its algorithms and it can be challenging to keep track of everything. This summer, Facebook’s key updates included demoting spammers, screening out fake news, testing AI with a personal assistant “M,” as well as bringing emojis and new filters to Facebook Messenger. The name of the game for Facebook advertising is […]
The post Facebook’s Algorithm: 3 Must-Know Changes appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Your team’s creative engine is the real competitive advantage for content marketers. Here are five essential steps to ensure that they’re primed to be in peak shape and churn out compelling content from innovative angles. Continue reading →
The post 5 Steps to Prime Your Creatives to Produce Outstanding, Clutter-Busting Content appeared first on Content Marketing Institute.
This week I was in NYC speaking about influencer marketing and how it helps creating stronger content assets for your blog. Here’s my recap of the presentation: First of all, content marketing is ALL about influencing – not just your potential customer – but also about influencing the influencer, i.e. those people who can effect buyers’ decisions. And what’s a better way to accomplish that than to actually get that... [Read More...]
Learn how Facebook targeting expansion affects campaigns and if you should be using them in your own campaigns. It’s crazy what a difference checking one box can make on the success of your Facebook ad campaign.
The post Facebook’s Targeting Expansion Box: Should You Check It? appeared first on DigitalMarketer.
Information is flowing around us all the time. Sensationalized headlines on trendy stories peek at us from the sidebar of Facebook. Enticing hashtags beckon us to discover their meaning. One news story leads to another, and another, and another. Within minutes of getting online in the morning, you can find yourself falling down the rabbit hole. How can you possibly keep track of everything? How are you able to organize... [Read More...]