Archives for August, 2017

31 Aug

Facebook Advertising Benchmarks for 2Q17

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The average clickthrough rate on Facebook ads increased significantly between the second quarter of 2016 and the second quarter of 2017, according to recent research from Nanigans. Read the full article at MarketingProfs
31 Aug

How to Implement a Content Marketing Platform in a Global B2B Organization

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Over 18 months, Rachel Schickowski and Stan Miller implemented a content marketing platform – a hub for all the marketing content of Rockwell Automation – for a team of 600 marketers around the world. Now, they share how they did it. Continue reading

The post How to Implement a Content Marketing Platform in a Global B2B Organization appeared first on Content Marketing Institute.

30 Aug

What Innovative Marketers Can Learn From Taylor Swift

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For most marketers, the idea of strategically “going dark” on social media screams marketing faux pas. From irregular posting to unorganized content, a mismanaged marketing calendar is nothing but blatant disregard for best practices. And in today’s marketing industry, companies live and die based on the organizational quality of their content calendars. Yet, when it […]

The post What Innovative Marketers Can Learn From Taylor Swift appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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