Archives for May, 2017

22 May

SEO and Customer Base Marketing: Deepen Relationships for More Repeat Sales

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SEO is powerful for more than just inbound marketing. The tools of SEO, and the insights SEO strategies generate, are also highly effective in delighting and retaining customers in the post-sale enablement, adoption, and retention phases of customer marketing. In these stages, customers are just beginning to implement products, learning how to use them, and continuing to build a relationship with the brand. They may also be considering additional purchases.

The post SEO and Customer Base Marketing: Deepen Relationships for More Repeat Sales appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

20 May

This Week in Content Marketing: In 10 Years, Content Marketing Will Just Be Marketing

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We forecast Snap's financial future, and explore the shifting role of the CMO. Rants and raves feature a golden nugget of opportunity and the Vivendi/Havas merger; then we close with an example of the week from United Feature Syndicate. Continue reading

The post This Week in Content Marketing: In 10 Years, Content Marketing Will Just Be Marketing appeared first on Content Marketing Institute.

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