Marketers know they should be following up leads with an email autoresponder sequence. But many don't know what to write, and so never get around to creating follow-up emails. Use these five approaches to stay top of mind without annoying your prospect...
SMS campaigns can supplement other marketing efforts, and they can also be used for more transactional messaging. Today's infographic describes how SMS can be used for marketing and why small businesses shouldn't overlook this medium. Read the full ar...
Message strategist Tamsen Webster explains "The Red Thread"--a framework for structuring communications that will move your audience to action. Read the full article at MarketingProfs
This article gives search and other digital marketers an idea of how the most significant changes in Google's paid products will affect search advertising strategy in 2017 and beyond. Read the full article at MarketingProfs
Emails received on Fridays have the highest average engagement rates (opens, clicks, etc.), and emails received on Saturdays have the highest average conversion rate, according to recent research from Yes Lifecycle Marketing. Read the full article at ...
Successfully navigate the galaxy of enterprise ecosystems & choose a partner ecosystem that will work for your business
The post The Hitchhiker’s Guide to Enterprise Ecosystems appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Peek behind great content marketing efforts and you’ll nearly always find a driven, well-organized team. LinkedIn’s content strategy leader explains what it takes to build, manage, and drive a high-performance team. Continue reading →
The post LinkedIn Leader Shares How to Build a High-Performance Content Marketing Team appeared first on Content Marketing Institute.
Listen as special guest Noah Kagan, founder of Sumo and AppSumo, joins the experts to share how he grows his list and generates high volume traffic to his blog, podcast, and websites. From content distribution strategies to giveaways to the “Restaurant Strategy” that provides value, Noah and the hosts detail tactics you can use today.
The post Episode 99: Marketing & Traffic Advice from Facebook’s 30th Employee: Noah Kagan appeared first on DigitalMarketer.
Running paid traffic? This post is right up your alley. Swipe 5 killer campaigns from the best media buyers across Facebook, YouTube, and Google AdWords.
The post 5 Killer Traffic Campaigns to Swipe and Deploy in Your Business appeared first on DigitalMarketer.
Facebook is intentionally giving more organic exposure to live videos, which is why Facebook Live dominates the News Feeds of most users these days. What does that mean for businesses and B2B marketers? Here are a few ways to use Facebook Live to benef...