Author: Chandar Pattabhiram
Smart brands must understand that in order to compete in the Engagement Economy they must rethink their approach to engaging with their customers. This begins with getting rid of the phrase “retention marketing,” and instead, think of retention as an outcome of smart marketing across the entire customer lifecycle.
The post How Marketers Should Think About Customer Marketing in the Engagement Economy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Part 1 examined stimuli that get the attention of the decision-making portion of the brain. Part 2 explains how specific tactics appeal to the brain and improve the effectiveness of your marketing. Read the full article at MarketingProfs
What is inbound marketing? This explainer video introduces that relatively recent marketing approach and covers the basics of content and inbound marketing. Read the full article at MarketingProfs
If an email is sent but not opened, does it make a sale? Probably not. Check out these tips on how to improve email open rates. Read the full article at MarketingProfs
Most consumers find a brand's Snapchat account by being directed to the username, or by searching for the username, according to recent data from Snaplytics. Read the full article at MarketingProfs
Working in multiple dimensions and with diverse teams, museum designers seek to create a full-body, memorable experience while telling a story. These three museum design principles can be translated into the content marketing realm. Continue reading →
The post 3 Museum Design Principles to Help Your Content Marketing appeared first on Content Marketing Institute.
Choosing the right social network for your marketing campaigns is as important as the quality of the campaign's content. Facebook, Instagram, Pinterest, Snapchat, and YouTube offer discrete opportunities and challenges. Read the full article at Market...
Does your Instagram profile resonate with your audience as much as your posts do? Check out this infographic for tips on how to make your brand's entire Instagram experience as picture-perfect as it can be. Read the full article at MarketingProfs
Creating interesting, engaging content is just par the course for anyone involved in marketing, website development, or pretty much anything else on the web these days. Whole careers are launched on blogs, and if you are able to capture the continued interest of readers you can pretty much solidify a place in Internet history. But writing content isn’t really the whole problem. Most of us can generate something that will... [Read More...]
The post Content Distribution Checklist: How to Make the Most of Your Content Creation Efforts appeared first on Internet Marketing Ninjas Blog.
Consumers have steadily moved away from using Gmail's Tabs feature over the past few years, according to recent research from Return Path. Read the full article at MarketingProfs