Archives for February, 2017

28 Feb

How Marketers Should Think About Customer Marketing in the Engagement Economy

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engagement-economy-and-the-customer-lifecycle

Author: Chandar Pattabhiram

Smart brands must understand that in order to compete in the Engagement Economy they must rethink their approach to engaging with their customers. This begins with getting rid of the phrase “retention marketing,” and instead, think of retention as an outcome of smart marketing across the entire customer lifecycle.

The post How Marketers Should Think About Customer Marketing in the Engagement Economy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

28 Feb

Snapchat Benchmarks for Brands

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Most consumers find a brand's Snapchat account by being directed to the username, or by searching for the username, according to recent data from Snaplytics. Read the full article at MarketingProfs
27 Feb

Content Distribution Checklist: How to Make the Most of Your Content Creation Efforts

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Creating interesting, engaging content is just par the course for anyone involved in marketing, website development, or pretty much anything else on the web these days. Whole careers are launched on blogs, and if you are able to capture the continued interest of readers you can pretty much solidify a place in Internet history. But writing content isn’t really the whole problem. Most of us can generate something that will... [Read More...]

The post Content Distribution Checklist: How to Make the Most of Your Content Creation Efforts appeared first on Internet Marketing Ninjas Blog.

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