Archives for January, 2017
Author: Adrienne Whitten
As our CMO, Chandar Pattabhirim says: “The future of marketing relies on our ability to engage with people in a personal and authentic way.” But, the question is–how exactly are marketers doing this today? So, we asked them, and we are proud to offer you the first of what will be an annual survey to give you marketing benchmarks from some of the best marketers in the world. Download the report to learn about marketing organizations, technology, strategy, channels, metrics, and more.
SEO image optimization should be second nature for content marketers, but it's easily overlooked. Search traffic loses when haste wins. Follow this 10-point checklist to win the SEO image game. Continue reading →
The post SEO and Website Image Optimization 10-Point Checklist for Marketers appeared first on Content Marketing Institute.
Author: Andrea Lehr
Most brands avoid controversy like the plague, in large part because on the surface it does seem ill-advised. However, there are some who choose to stir the pot because they know something others might not fully understand yet. Controversy attracts attention because it triggers an emotional response, which is essential in generating massive engagement. In this post, I’ll introduce three ways you can approach controversial content and how to determine which one is right for your brand.
While virtually no barrier exists to create a podcast, making it great (and staying afloat) is a different story. Take a look at four key productivity lessons and examples to inspire your process to create a successful podcast. Continue reading →
The post 3 Hidden Lessons Behind Top Podcasts to Help Yours Stand Out appeared first on Content Marketing Institute.