Archives for January, 2017

31 Jan

B2B Video Benchmarks for 2017

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Videos created by B2B companies continue to be viewed mainly on desktop computers, and they are still mostly watched during the workweek, according to recent research from Vidyard. Read the full article at MarketingProfs
31 Jan

Where Are You on the Marketing Maturity Curve? [Report]

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marketing benchmark report

Author: Adrienne Whitten

As our CMO, Chandar Pattabhirim says: “The future of marketing relies on our ability to engage with people in a personal and authentic way.” But, the question is–how exactly are marketers doing this today? So, we asked them, and we are proud to offer you the first of what will be an annual survey to give you marketing benchmarks from some of the best marketers in the world. Download the report to learn about marketing organizations, technology, strategy, channels, metrics, and more.

The post Where Are You on the Marketing Maturity Curve? [Report] appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

30 Jan

3 Ways to Make Controversial Content Work for Your Brand

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how to make controversial content work

Author: Andrea Lehr

Most brands avoid controversy like the plague, in large part because on the surface it does seem ill-advised. However, there are some who choose to stir the pot because they know something others might not fully understand yet. Controversy attracts attention because it triggers an emotional response, which is essential in generating massive engagement. In this post, I’ll introduce three ways you can approach controversial content and how to determine which one is right for your brand.

The post 3 Ways to Make Controversial Content Work for Your Brand appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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