Archives for December, 2016
We rounded up 12 digital marketing experts to share their home runs of 2017—including funnel strategy, ads, email campaigns, and platform insights. Swipe their insights to make your 2018 even better!
The post 12 Digital Marketing Experts Share Their Marketing Home Run of 2017 appeared first on DigitalMarketer.
This week, we recap the year's biggest stories and predict some trends for 2017. Raves include an effort starring George Michael, then we wrap up with a history lesson on content marketing's benefits in our Example of the Week. Continue reading →
The post This Week in Content Marketing: Google, Facebook to Purchase Content in 2017 appeared first on Content Marketing Institute.
Join DigitalMarketer's Video Production team as they take a look back at the DM team's finest moments behind the scenes on camera for 2017.
Author: Janet Dulsky
2016 was a crazy year in a lot of ways. One big learning I took away from the year is to market what your brand is, not what it isn’t. We're the caretakers of our company brand, and we make choices every day about how to tell our brand story. While there is certainly a time and place for competitive comparison, on a day-to-day basis, here are three reasons you want to talk about what your company is, not what it isn’t.
2017 is shaping up to be a year of big changes. Don't get caught unprepared: Check out these 11 top e-books to help you achieve content marketing success no matter what the future may have in store. Continue reading →
The post Get a Jump on 2017: 11 Can’t-Miss Content Marketing E-Books appeared first on Content Marketing Institute.
Author: Tanya Chu
If you didn’t have much time to delve into your lead scoring this year, it’s not too late to make the business case to do so in 2017! How you structure (and restructure) your lead scoring can give you insights into how your marketing strategy is performing. Here are four ways that lead scoring can make you a smarter marketer.
Whether you are looking to start 2017 with a shiny new strategy or just wishing your existing initiatives could be more organized, efficient, or effective, our plug-and-play marketing plan tool set has something for everyone. Continue reading →
Author: Zach French
Yes, I graduated from law school and yes, I am now a sales development rep (SDR) selling software. So how does a legal education set you up to be successful in sales? I didn't have to look far to find ways to apply the analytical and strategic thinking I learned in law school. In this blog, I’ll explain how you can apply the IRAC method to your presentations and conversations to scale your sales process:
Content Marketer of the Year finalists developed and executed a lot of great ideas for their content marketing programs. CMI’s head of content shares the six ideas she’s stealing from them. Continue reading →
The post 6 Stolen Content Marketing Ideas from the Top Marketers of 2016 appeared first on Content Marketing Institute.
Author: Vyoma Kapur
Throughout this season, you've probably seen, heard, and experienced thousands of holiday campaigns and messages designed to influence specific actions (whether you realized it or not). As we have always maintained, holiday marketing isn't just limited to the retail and travel industries, and it's not just reserved for winter holidays. Let’s take a look at six holiday campaigns that drive the customer journey and what you can learn from them.
The post 6 Holiday Campaigns That Drive the Customer Journey appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.