Archives for December, 2016

31 Dec

This Week in Content Marketing: Google, Facebook to Purchase Content in 2017

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This week, we recap the year's biggest stories and predict some trends for 2017. Raves include an effort starring George Michael, then we wrap up with a history lesson on content marketing's benefits in our Example of the Week. Continue reading

The post This Week in Content Marketing: Google, Facebook to Purchase Content in 2017 appeared first on Content Marketing Institute.

30 Dec

The Biggest Lesson I Learned in 2016: Talk About Who You Are, Not Who You Aren’t

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talk about what your brand is, not what it isn't

Author: Janet Dulsky

2016 was a crazy year in a lot of ways. One big learning I took away from the year is to market what your brand is, not what it isn’t. We're the caretakers of our company brand, and we make choices every day about how to tell our brand story. While there is certainly a time and place for competitive comparison, on a day-to-day basis, here are three reasons you want to talk about what your company is, not what it isn’t.

The post The Biggest Lesson I Learned in 2016: Talk About Who You Are, Not Who You Aren’t appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

29 Dec

4 Ways Lead Scoring Can Reinforce Your Marketing Strategy and Grow Your Revenue [Ebook]

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benefits of lead scoring

Author: Tanya Chu

If you didn’t have much time to delve into your lead scoring this year, it’s not too late to make the business case to do so in 2017! How you structure (and restructure) your lead scoring can give you insights into how your marketing strategy is performing. Here are four ways that lead scoring can make you a smarter marketer.

The post 4 Ways Lead Scoring Can Reinforce Your Marketing Strategy and Grow Your Revenue [Ebook] appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

29 Dec

15+ Essential Content Marketing Tools and Templates for Strategy, Planning, and Measurement

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Whether you are looking to start 2017 with a shiny new strategy or just wishing your existing initiatives could be more organized, efficient, or effective, our plug-and-play marketing plan tool set has something for everyone. Continue reading

The post 15+ Essential Content Marketing Tools and Templates for Strategy, Planning, and Measurement appeared first on Content Marketing Institute.

28 Dec

How to Leverage an Analytical Legal Strategy to Close More Deals

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sales strategy secret from law school

Author: Zach French

Yes, I graduated from law school and yes, I am now a sales development rep (SDR) selling software. So how does a legal education set you up to be successful in sales? I didn't have to look far to find ways to apply the analytical and strategic thinking I learned in law school. In this blog, I’ll explain how you can apply the IRAC method to your presentations and conversations to scale your sales process:

The post How to Leverage an Analytical Legal Strategy to Close More Deals appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

27 Dec

6 Holiday Campaigns That Drive the Customer Journey

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holiday campaigns

Author: Vyoma Kapur

Throughout this season, you've probably seen, heard, and experienced thousands of holiday campaigns and messages designed to influence specific actions (whether you realized it or not). As we have always maintained, holiday marketing isn't just limited to the retail and travel industries, and it's not just reserved for winter holidays. Let’s take a look at six holiday campaigns that drive the customer journey and what you can learn from them.

The post 6 Holiday Campaigns That Drive the Customer Journey appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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