Respect for a brand--for its identity, purpose, and achievements--increases brand credibility and influence, results in forgiveness of mistakes, and creates access to better partnerships and talent. How can you go about gaining such respect? Read the ...
The ever-popular Pareto Principle and the Long Tail theories contradict each other. So, which is correct? And what's a marketer to believe about their opposing views? Read the full article at MarketingProfs
Full Funnel Marketing author Matt Heinz explains why (and how) marketers should embrace revenue-based metrics to demonstrate Marketing's impact on the organization.
Marketers plan to spend more time and more money on email marketing this year than they did last year, according to recent research from Email on Acid. Read the full article at MarketingProfs
Author: Jessica Minasian
As an Enterprise Business Consultant, I work directly with many of our customers—some who are just getting the ball rolling and others who are marketing veterans. By understanding their techniques and practices, I'm able to get a good feel for their level of expertise and where there may be room for improvement. In this blog, I'll share three signs I've seen that indicate whether marketers are on the path to success or may need to take a detour.
The post 3 Ways to Gauge Your Team’s Marketing Maturity appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Following a tragedy, particularly a celebrity death, branded social media disasters are as predictable as they are insensitive. Here’s how to grab a Chevy win (red Corvette), not a Cheerios loss (cereal dotting “i” in Prince). Continue reading →
The post Social Media Mistakes: What Brands Should Do to Avoid Epic Fails appeared first on Content Marketing Institute.
See how 10 industry giants got the risky business of website redesign right. Justin Rondeau compares the sites previous design to their new setup and discusses which aspects were a home run and which elements missed the mark. Use this critique in your own website redesign planning.
The post Planning a Website Redesign? See How These Industry Giants Got It Right! appeared first on DigitalMarketer.
By taking a granular look at how consumers interact with your brand, you can make the customer experience easier and parlay seemingly insignificant interactions into a big win. Read the full article at MarketingProfs
Want to boost your business during one of the biggest retail seasons? Check out these tips and tricks for running some back-to-school campaigns. Read the full article at MarketingProfs
B2B marketing leaders who have experience with rapid growth give advice on the role of Marketing in such growth, what it means to think like a growth marketer, what challenges arise with scale, and how to approach those challenges. Read the full artic...