Archives for July, 2016
Your comments section and social media are the go-to destinations for disgruntled people. And their comments live on unless you take a shady route. What really matters is how your brand reacts after those comments roll in. Continue reading →
The post When Content Backfires: How to Handle Negative Feedback Online appeared first on Content Marketing Institute.
The guys talk content marketing-related acquisitions – Yahoo! and Dollar Shave Club – plus Medium’s content marketplace, New York Times content studio now an agency, rants and raves (yep, they talk native advertising). Continue reading →
The post This Week in Content Marketing: How Brands Could Inherit the Web appeared first on Content Marketing Institute.
After 52 weeks and 750,000 downloads of the Perpetual Traffic podcast, we're sharing the #1 factor to our success. It boils down to one magic number: 8.
The post 52 Weeks of Podcasting: Here’s the #1 Factor in Our Success appeared first on DigitalMarketer.
Yahoo is sort of alive and sort of dead as of this week – the end of an era, and the end of the road for Yahoo’s last minute, brazen, experimental approach to recovery. Our communities have been discussing the story, along with a few stories about links, AdSense, HTTPS, and more this week. One of our stories about links is actually quite different from the usual “how do I... [Read More...]
The post Links and Usability, Verizon Buys Yahoo, And More: Weekly Forum Update appeared first on Internet Marketing Ninjas Blog.
How do you know your content marketing is working? Most responding CMWorld presenters say the first step is to detail the “why” behind the program. From there, their tips are wide-ranging, from measuring everything to taking a picture. Continue reading →
The post How to Tell If Your Content Marketing Is Working: Tips From 22 Experts appeared first on Content Marketing Institute.
If your company takes two weeks to post a tweet, you’re doing it wrong and need to learn this traffic-signal approach to content. Differentiate between content that merits full-blown vetting and content that needs to get out now. Continue reading →
Joe Pulizzi and Robert Rose have shared the three core reasons for why enterprises engage in content marketing. Now, they add a fourth reason — one that innovative enterprises are making a reality every day. Continue reading →
The post The 4th Reason for Content Marketing: A Profit Center appeared first on Content Marketing Institute.
Finding and hiring good content marketers takes significant time, resources, and skill. This content marketing agency hired 30 people in the last 12 months. The secret weapon? Content. Here are some tips to get you started. Continue reading →