Archives for April, 2016
Ruth Stevens discusses her new book, B2B Data-Driven Marketing, shares tips on how to collect and use data to improve B2B marketing results, and offers insights from her time as a senior marketer at companies like Time Warner and IBM.
Jason Falls, senior vice-president of digital strategy at Elasticity, explains how (and why) to move beyond social media monitoring and keywords to conversational research and audience strategy.
Zignal Labs Vice-President of Marketing Tim Hayden discusses data-driven marketing and split-second analytics, and why email and Twitter are very much alive.
Customer experience expert and best-selling author Jeanne Bliss shares tips for creating a customer-centric organization and discusses her new book, Chief Customer Officer 2.0.