Archives for January, 2016
Career expert and author Laurence Shatkin, PhD (50 Best Jobs for Your Personality), explains how aspiring marketers can brand themselves for success, how current marketers can better position themselves for a career change, and what skills and interest...
Can you tell your brand story in six seconds? Because that's all today's consumer will give you. Bill Fasig of TopRight Partners shares the consultancy's process for distilling a complex narrative into a six-second story.
Ford Motor Company's digital media manager, J T. Ramsay, discusses Ford's influencer outreach, brand ambassador program, content marketing, and more.
Secrets for sussing out what truly drives buying decisions and brand loyalty, courtesy of Dr. Carl Marci, chief neuroscientist at Nielsen Consumer Neuroscience and co-founder of Innerscope Research.