Archives for June, 2015
Mack Collier and I discuss whether attending conferences is still worthwhile, and what elevates a conference from "meh" to memorable.
David Palmer, marketing director at Wiley, oversees Dummies B2B and the For Dummies, Business, and Education product lines. He explains how B2B marketers can use books and other content to make themselves indispensable to their audience.
Millennials are masters at tuning out marketing messages, but you can connect with this elusive demographic: You just need a different approach. YouthNation author Matt Britton explains how to engage today's youth.
Marketing strategist and musician Robert Sprague, president and CEO of marketing agency PCI, discusses how little words like "a" and "you" can have a big impact on your marketing success.