Archives for May, 2015
Author Jeff Goins talks about marketing writing (as well as other styles) and shares a process for finding life purpose, as covered in his latest book, The Art of Work.
Teradata Applications Chief Marketing Officer Lisa Arthur discusses her evolution from journalist to CMO, the advent of data-driven marketing, and the importance of customer experience to marketing success.
MarketingProfs founder Allen Weiss shares the story of how he founded the company, how it's evolved over the past 15 years, and what role mindfulness plays in effective marketing.
The founder and CEO of advocate marketing software company Influitive explains how he co-founded marketing automation giant Eloqua, why training and development are a "mission-level priority" at his company, and how he hires exceptional employees.