Archives for March, 2015
Soffe Apparel's director of marketing, Paul Anderson, explains the research and strategy behind the company's rebranding and its targeted use of social channels such as Instagram to energize audiences.
Author and Altimeter founder and CEO Charlene Li explains why and how executives should use social media to engage with their employees, their customers, and their brands' larger audiences.
Guy Kawasaki, chief evangelist at Canva and author of 13 books, shares tips on content marketing and social media, and discusses how to spot a winning startup.
Emily Videtto and Alyssa Hall host the "Style My House" Facebook page for GAF, a 129-year-old roofing manufacturer with a complex B2B sales cycle. Videtto and Hall share their secrets to reaching a new audience through social media, audience research, ...