Archives for February, 2015
JetBlue's executive vice-president of commercial and planning, Marty St. George, shares the secrets to the airline's success in using social media for customer service.
Jordan Kretchmer, founder and CEO of Livefyre, discusses research on social media trends and Forrester Research's prediction that brand communities will take on greater importance in 2015.
Chris Reimer, social media strategist and author of the book Happywork, talks about the profit potential in positivity--and why managers should care whether their workers are happy.
Lars Birkholm Petersen, author and global director of business optimization services at Sitecore, explains how brands can use data to create connected customer experiences across channels. He shares insights from the book Connect: How to Use Data and E...