Archives for December, 2014
What's the biggest mistake marketers make? 15 marketing experts answer this question, sharing stories and advice in this special yearend episode.
Author Mitzi Perdue, wife of the late Frank Perdue, shares business and leadership lessons from the way Frank grew a father/son business into a major brand.
Chris Hayek, director of global brand management for Shell Lubricants, explains his approach to integrated marketing, communicating innovation, and creating experiences that bring the brand to life for consumers.