Archives for November, 2014
Get insight into how big brands manage their communities, and learn secrets for making the most of channel partner relationships... from Dave Hansen, Dell Software global vice-president and general manager of sales, marketing, and services.
Scott Monty, executive vice-president of strategy SHIFT Communications, solves the mystery of more effective marketing--with a little help from Sherlock Holmes.
B2B and B2C marketers both need to create marketing communications that speak H2H (human to human). Social strategist and author Bryan Kramer shares a communication framework all marketers can use.
Deon Newman, IBM's vice-president of marketing for System z, and recipient of the B2B Marketer of the Year Award at the MarketingProfs Bright Bulb Awards, shares insights into what made IBM's Mainframe50 campaign successful.