Archives for July, 2014
Altimeter Group analyst and digital marketing expert Rebecca Lieb shares insights from a recent report on marketing software vendors, and offers tips for choosing a solution that supports your company's content strategy.
MarketingProfs' Kerry O'Shea Gorgone interviews Kim Garst of Boom Social and Nathan Latka of Heyo onsite at the Social Fresh East conference in Orlando, Florida.
Tim Hayden, co-author of the forthcoming book The Mobile Commerce Revolution, shares insights into consumer behavior, how mobile affects that behavior, and how marketers can embrace the seismic shift that mobile represents.
Show and Tell author Dan Roam explains a new way to craft presentations that will grab (and keep) your audience's attention and inspire them to take action.
Larry Vincent, founder and executive director of The Brand Studio at United Talent Agency, discusses brand attachment, including how marketers can use it to predict buying behavior.