Archives for February, 2014
Organizational psychologist and best-selling author Tasha Eurich offers insight into effective management, and how anyone can learn to be a better leader.
Tom Webster, vice-president of marketing and strategy at Edison Research, explains the simple shift in thinking that can help marketers to create more effective messages.
MailChimp's chief data scientist explains what "data science" is and how it affects marketing communications, product development, and more. He offers marketing professionals concrete tips for crunching numbers to turn data into insights.
Social technology strategist and Google+ expert Lynette Young shares insight into how businesses can take advantage of the social network's potential for marketing.