Archives for September, 2013
What factors influence decision-making? Author Noreena Hertz discusses her book, Eyes Wide Open, which uses scientific research about decision-making processes, along with real-world examples.
Food branding expert Chris Cornyn serves up marketing advice for would-be food entrepreneurs--including on the Lifetime reality series "Supermarket Superstars."
Jonah Berger, author of the bestselling book Contagious, discusses how companies can use word-of-mouth and social transmission to amplify their brand message.
Jamie Bearse, CEO of ZERO--The End of Prostate Cancer, discusses nonprofit marketing, blogger outreach, and promoting men's health (even when doing so makes them uncomfortable).