Archives for August, 2013
Spredfast CMO Jim Rudden discusses trends in social marketing, content strategy, and using existing content to make "content risotto."
Michelle Andres, vice-president of digital media for the Baltimore Ravens, explains how the organization rose to social media prominence in the NFL and turned its official website from a lonely afterthought into the online destination for fans.
Author Mack Collier talks to Marketing Smarts about his book Think Like a Rock Star and the ways companies can meaningfully connect with their best customers (and biggest fans).
Serial entrepreneur and Skyword CEO Tom Gerace talks with Marketing Smarts about content strategy, affiliate marketing, entrepreneurship, and everything in between.