Archives for May, 2012
In this week's Marketing Smarts podcast, Summer Joy Boone, director of assimilation and social media at a Florida church, and Janet K. Altman, principal and marketing director at the second largest accounting firm in Florida, offer unique perspectives ...
In this week's episode of Marketing Smarts, author Maddie Grant explains why the new world of communication afforded by social media requires that organizations shed their mechanistic perspective--and become more human.
In this week's episode of Marketing Smarts, author Bob Burg explains why giving--consistently providing value to others--is not only a nice way to live life but also a financially profitable way that helps build valuable relationships.
We took Marketing Smarts on the road and recorded the podcast live in Los Angeles, where I interviewed Eric Granof, CMO at the largest underwriter of surety bail in the US, and Brad Abare, communications director of a Los Angeles-based church.
In this week's episode of Marketing Smarts, social media consultant Michelle McCormack shares four key lessons she's learned about social media success--and what it takes to attain it.