Archives for October, 2011
In this episode of Marketing Smarts, Aaron Weber of Spiral16 discusses what makes content popular, how effective algorithms are at parsing the Web's information, and how to connect with the people who are talking about you.
In our latest Marketing Smarts Podcast, we talked to Alicia Arnold, senior VP of digital at Hill Holliday, about the myths surrounding creativity. At the center of our conversation was one myth: Creativity cannot be taught.
"You guys are a bunch of clowns who just do arts and crafts all day!" Is that what your sales team says about the marketing folks? Ever wonder how you might get those two hearts to beat as one?
In this Marketing Smarts podcast, we discuss agile marketing with Frank Days, who defines the agile method, discusses why marketers are "going agile," and recounts his experience using the method.