Archives for Writing
Story expert Ron Ploof explains how brands (B2B and B2C alike) can create more effective marketing pieces by applying the fundamentals of storytelling to their content marketing.
The MarketingProfs 2015 Bright Bulb Awards recognize brilliance, excellence, and innovation in B2B marketing. This special video edition of the Marketing Smarts podcast featuresGretchen Newby of The Ritz-Carlton Leadership Center, Cindy Valladares of T...
Marketing strategist and musician Robert Sprague, president and CEO of marketing agency PCI, discusses how little words like "a" and "you" can have a big impact on your marketing success.
Author Jeff Goins talks about marketing writing (as well as other styles) and shares a process for finding life purpose, as covered in his latest book, The Art of Work.
Author, strategist, and MarketingProfs Marketing Writing Bootcamp instructor Geoff Livingston discusses marketing strategy, customer experience, content, PR, and more.
MarketingProfs Chief Content Officer Ann Handley shares insights from her book, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content.
MarketingProfs Chief Content Officer Ann Handley discusses her evolution from journalist to content marketer, and shares tips for becoming a better writer.
Digital marketing expert and author Mitch Joel shares insights from his new book "Control Alt Delete" and discusses such topics as social media and content strategy, and how marketers can prepare for upcoming technological changes.
The Atlantic magazine has made a highly successful transition to the digital world. To understand what has led to its digital success and uncover what content marketers might learn from its example, I invited Bob Cohn, the magazine's digital editor, to...
C.C. Chapman, co-author of Content Rules, has a new book out, Amazing Things Will Happen, which is a collection of short pieces, lessons, and observations intended for "anybody out there," C.C. says, "who may be stuck in a rut or maybe just not doing e...