Archives for Segmentation
Full Funnel Marketing author Matt Heinz explains why (and how) marketers should embrace revenue-based metrics to demonstrate Marketing's impact on the organization.
Gain insight into programmatic advertising and sponsored content from Daniel Bornstein, senior vice-president of media monetization and operations at Demand Media, a holding company that owns ehow, LIVESTRONG, and CRACKED.
NewsCred VP of Marketing Alicianne Rand discusses lead nurturing, content strategy, curation, and licensing.
Ruth Stevens discusses her new book, B2B Data-Driven Marketing, shares tips on how to collect and use data to improve B2B marketing results, and offers insights from her time as a senior marketer at companies like Time Warner and IBM.
Kiki Burton of Adobe offers offers a map for accessing the goldmine of customer insights your company doesn't even realize it's sitting on, and explains how you can use data management to grow your valuable audience.
Jon Milller, co-founder of Marketo and co-founder and CEO of Engagio, explains account-based marketing and how it can improve your marketing results.
Marketing expert and bestselling author Andrew Davis talks about niche marketing, brand partnerships, and ways nonprofits can get free marketing advice.
Tom Webster, vice-president of marketing and strategy at Edison Research, explains the simple shift in thinking that can help marketers to create more effective messages.
MailChimp's chief data scientist explains what "data science" is and how it affects marketing communications, product development, and more. He offers marketing professionals concrete tips for crunching numbers to turn data into insights.
This week's guest on Marketing Smarts is Tim Suther, chief marketing and strategy officer for Acxiom, a firm that Tim referred to as "the original Big Data company"; FRONTLINE called it "one of the biggest companies you've never heard of."