Archives for Marketing Strategy
Lawson Abinanti, B2B marketing and messaging strategy consultant, offers tips for positioning a B2B brand, and urges marketers to be "ruthless" by focusing on ideal buyers instead of diverting resources to one-off sales.
SAP Ariba Chief Marketing Officer Tifenn Dano Kwan explains why the most empathetic CMOs are the most effective, how digitization isolates people (and how to combat that isolation), and what diverse outside interests (like riding motorcycles and playin...
Ron Tite, speaker, author, and owner of content marketing agency Church + State, says creativity is the key to marketing, likens business disruption to a political coup, and discusses the rise of the "Expression Economy"--his take on modern business.
17 marketing experts and a guest co-host gush about what's got them excited for 2018. Artificial intelligence, customer experience, humor, and much more are in store for you in this special holiday yearend episode of Marketing Smarts.
Wendy Connell, vice-president of marketing at digital media company Storyblocks, shares tips for acquiring new customers, retaining existing customers, minimizing churn when you operate on a subscription model, and more.
IBM's first "chief digital officer," Bob Lord, explains why cognitive developers and data scientists will be indispensable members of your marketing team in the near future.
Marketing Smarts celebrates a major milestone: the 300th episode of the show! To mark the occasion, we bring back our very first guest, Lou Imbriano--strategist, author, and former vice-president and CMO of the New England Patriots.
Steve LaCroix, executive vice-president and chief marketing officer for the Minnesota Vikings NFL football team, discusses how sports marketing has evolved and the importance of enhancing the game-day experience for fans at the stadium.
Author, speaker, and entertainment business veteran Jeffrey Sass shares marketing lessons from his book, Everything I Know About Business and Marketing, I Learned From THE TOXIC AVENGER: (One Man's Journey to Hell's Kitchen and Back).
Dan Dunn, founder of programmatic direct mail company Paperplanes, discusses how the shift to digital advertising has opened up valuable opportunities for marketers using direct mail.