Archives for Advertising
Best-selling author and marketing expert David Meerman Scott and musician Juanito Pascual, co-founders of sonic branding studio Signature Tones, discuss how a "sonic logo" and custom music can help you connect with your audience.
Jay Stocki of Experian Marketing Solutions explains addressable advertising--what it is, how it works, and why it's the future of TV advertising.
Amit Joshi, director of product and data science at tech company Forensiq, explains the different types of ad fraud and how marketers can help detect and prevent ad fraud from siphoning off marketing dollars.
Gain insight into programmatic advertising and sponsored content from Daniel Bornstein, senior vice-president of media monetization and operations at Demand Media, a holding company that owns ehow, LIVESTRONG, and CRACKED.
Joshua Dreller of data science company 4C offers insight into the lasting appeal of television and how data on viewing, combined with social data, can supercharge your message targeting.
Adam Lavine, CEO of mobile-first marketing agency FunMobility, shares insights from the firm's award-winning interactive campaign for Chiquita Bananas featuring gamification and character tie-ins from the motion picture Minions.
Former Gigwalk CEO and ad-tech industry veteran Bob Bahramipour of InMobi offers insight into the future of mobile advertising, the metrics that really matter, and the role of corporate culture in building a successful global company.
Ernie Capobianco discusses the legacy of Mad Men--how the advertising tactics depicted in the AMC series have held up--and how the tools of today have changed marketing and promotion.
Dorie Clark, author of Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, explains how to use personal branding and thought leadership to enhance your career and get your breakthrough idea heard in the marketplace.
From native advertising and content strategy to how the C-Suite has evolved, Larry Weber and Lisa Henderson discuss what marketers need to know to stay relevant in their industry.