Archives for Blogging
Resisting the inclusion of your brand in your content is a necessary challenge – one that Zendesk accepted when it launched Relate. Its senior director of content marketing and 2017 Content Marketer of the Year finalist explains how. Continue reading →
The post Zendesk Shares Keys to Creating an Outrageously Successful Brand Publication appeared first on Content Marketing Institute.
Considering how powerful a blog can play in achieving content marketing goals, it's somewhat surprising to see such a gap between those who use it and who rank it the top factor of success. Here are some ideas to bridge that gap. Continue reading →
Want to boost your blog’s performance without spending hours learning new things outside of your normal routine? Use these nine tools to help pre- and post-publishing activities, from preventing plagiarism to automated analytics alerts. Continue reading →
Have you tried putting together a list of top industry influencers? Curating and publishing this list can create a lot of exposure for your blog. This tutorial will walk you through the process. Continue reading →
The post A Proven Process to Curate and Publish a Roundup of Industry Influencers appeared first on Content Marketing Institute.
Your blog text needs to engage your readers to keep them coming back, but your blog first needs to be visually appealing to even attract those readers. Here are three tips to beautify your posts to improve your content marketing success. Continue reading →
The post Beauty Matters: 3 Tips to Create Attractive Blog Posts appeared first on Content Marketing Institute.
Do you want to combine two blogs into one? Did you acquire a strong SEO domain and need to create a new blog? How do you merge or transfer multiple blogs into one? Here’s how to do it and to keep your original content’s SEO power. Continue reading →
What are the latest trends in blog creation and usage? How should they impact your organization? Look at the findings from Orbit Media's blogger survey, and get tips to take full advantage of this still-powerful channel. Continue reading →
The post Blogging Trends That Bring Content Marketing Down to Business appeared first on Content Marketing Institute.
How many of the almost 366 blog posts from CMI did you read this year? You probably didn’t get to them all. Here are the 12 most popular posts from 2016. We estimated the time to read so you can choose according to the time you have. Continue reading →
This week, the guys debate the IAB's latest ad revenue findings, and explore a fearless stance from WordPress. They also examine new data on blogging trends, then share rants, raves, and an example of the week from Autodesk. Continue reading →
The post This Week in Content Marketing: WordPress and Medium Begin Turf War for Owned Media appeared first on Content Marketing Institute.