Archives for Blogging
Everyone’s a thought leader these days, regurgitating the same tedious content like a gaggle of vomiting geese. And yet, every now and then, a brand shines. Here are five steps to being a shining brand. Continue reading →
How often do you read the weekend blog posts on Content Marketing Institute the day they’re published? Based on traffic, the answer is “sometimes” for many of you. And further analysis led us to a decision on publishing frequency. Continue reading →
The post Publishing Frequency: Why (and How) We’re Changing Things Up appeared first on Content Marketing Institute.
Do you use the hub-and-spoke model for your guest blogging strategy? Learn how this method can free up your time while you still create relevant, effective guest blog posts that organically – and deservedly – link to your own site. Continue reading →
The post The Hub-and-Spoke Method of Guest Posting: Do More With Less Effort appeared first on Content Marketing Institute.
Miss Manners hasn’t written the handbook on how to be a good guest blogger. Yet, if your content marketing strategy includes guest blogging, knowing how to be a good guest improves your chance for success. Here’s a start. Continue reading →
The post 17+ Guest Blogging Rules All Blog Managers Wish You Knew appeared first on Content Marketing Institute.
Why is this article format – How (Well-Known Company) is Doing (Something) to Achieve (Positive Result) – used over and over? Don’t you need to be different to stand out? Learn why the format is so popular and how you can do it too. Continue reading →
The post Why Content Creators Are Using This Simple Article Format to Draw a Bigger Audience appeared first on Content Marketing Institute.
Is your content marketing strategy missing the guest-contributed content piece of the puzzle? Learn more about why your content published on third-party sites can make a critical difference – and how to get started. Continue reading →
The post How to Integrate Guest Blogging Into Your Content Marketing Strategy appeared first on Content Marketing Institute.
Choosing to run a blog is a big decision. Whether it’s a business blog or just a way to make some extra money, it will eventually consume your life. The work you put into it, the joy you feel when it takes off, the frustration when it doesn’t – all of these are part of the natural emotional cycle of the blogger. With so much to do in order to... [Read More...]
Resisting the inclusion of your brand in your content is a necessary challenge – one that Zendesk accepted when it launched Relate. Its senior director of content marketing and 2017 Content Marketer of the Year finalist explains how. Continue reading →
The post Zendesk Shares Keys to Creating an Outrageously Successful Brand Publication appeared first on Content Marketing Institute.
Considering how powerful a blog can play in achieving content marketing goals, it's somewhat surprising to see such a gap between those who use it and who rank it the top factor of success. Here are some ideas to bridge that gap. Continue reading →