Archives for Operations, Teams and Process

17 Oct

How to Speed Up the Process to Find and Hire Top Content Marketing Talent

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You need to find and hire the right candidate – in a red-hot market where research shows content creation and content marketing is one of the top skills missing from marketing teams. Here’s how to speed up the process to get the best. Continue reading

The post How to Speed Up the Process to Find and Hire Top Content Marketing Talent appeared first on Content Marketing Institute.

01 Sep

Setting Content Free: How Health Catalyst Gets Results With Ungated Content

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As Health Catalyst’s senior vice president of marketing, Paul Horstmeier didn’t follow the typical content marketing script. He tore down the email gates and found success. That’s why he is a 2017 Content Marketer of the Year finalist. Continue reading

The post Setting Content Free: How Health Catalyst Gets Results With Ungated Content appeared first on Content Marketing Institute.

31 Aug

How to Implement a Content Marketing Platform in a Global B2B Organization

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Over 18 months, Rachel Schickowski and Stan Miller implemented a content marketing platform – a hub for all the marketing content of Rockwell Automation – for a team of 600 marketers around the world. Now, they share how they did it. Continue reading

The post How to Implement a Content Marketing Platform in a Global B2B Organization appeared first on Content Marketing Institute.

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