Archives for Operations, Teams and Process
Content is a brand’s currency to demonstrate relevance and get closer to its customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements. Continue reading →
The post 5 Steps to Strategically Reboot Your Brand’s Content Marketing appeared first on Content Marketing Institute.
Every brand can benefit from an editorial plan that sets the standards for success and outlines how to make it happen. Ready to build – or refine – your organization’s tactical framework? Use this handy tutorial. Continue reading →
The post Road Map to Success: Turn Your Strategy Into a Stellar Editorial Content Plan appeared first on Content Marketing Institute.
Much as the slow food movement argues less-but-better food delivers improved health results, the slow content marketing movement believes less-but-better content delivers improved marketing results. Here’s how to go slow. Continue reading →
Ever had one of those days when you want to fire everybody, figure out what you really need, and then hire (or rehire)? Take it as a signal you need to figure out what isn’t working and how you can fix it. And answer these questions. Continue reading →
How do traditional marketers make the switch from a marketer’s mindset to a publisher’s one? Intel iQ’s head of publishing and managing editor explain how their team did it over a five-year evolution. Continue reading →
The post How to Stop Acting Like a Marketer and Start Acting Like a Publisher appeared first on Content Marketing Institute.
Do you find hiring great content creators takes too much time? Do you struggle to weed out the vast applicant pool to find quality candidates? Discover some digital tools for a more efficient and effective selection process. Continue reading →
The post 3 Simple Tools for Hiring Great Content Creators in Less Time appeared first on Content Marketing Institute.
What does it look like for a brand to run a media organization? Discover the key points learned by Arrow Electronics after it acquired 50-plus media properties and formed Arrow Media Group. Continue reading →
The post The New Marketing: How to Manage a Media Arm Within Your Company appeared first on Content Marketing Institute.
In 2018, marketers must expand their view of their role and their sense of how they contribute to the business. Learn how with these takeaways from Content Marketing World and Intelligent Content Conference in 2017. Continue reading →
Here’s a dirty little secret: Regardless of your content marketing know-how, your program will only work if you have the right people to implement it. How do you do that? Start with this new framework for content marketers. Continue reading →
The post An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team appeared first on Content Marketing Institute.
Who do you need on your content marketing team to make it successful? Let’s take a step back and first look at what skill areas your content marketing team must cover – for the young, growing, or mature content marketing operations. Continue reading →
The post Building Your Content Marketing Team? 14 Skills for New, Growing, and Mature Programs appeared first on Content Marketing Institute.