Archives for Operations, Teams and Process
Are you tired of fighting about who does what with your content? Do you have too much content and need a better way to manage it all? Content is a business asset. But how do you make it so – and prove it? Follow Intel’s example. Continue reading →
The post How to Get Control of Your Digital Content: Lessons From Intel appeared first on Content Marketing Institute.
We have to break the way we manage and structure our content teams. A manager’s job is to hire amazing people, empower them using Agile principles and processes, and then work like hell to keep anyone else from interfering. Continue reading →
The post Play Marketball: Turn Disconnected Teams Into High Performers appeared first on Content Marketing Institute.
If it’s time to find someone who can take your company’s content marketing to the next level, follow this six-step process. You’ll be able to find a stellar marketer who will help your brand benefit from content marketing. Continue reading →
Want to reuse your content in smarter ways and get in front of more readers? It’s time to scale up your content operations. Consider this advice from 20 experts presenting at the Intelligent Content Conference. Continue reading →
The post Want to Scale Up Your Content Operations? 4 Things to Think Big About [Infographic] appeared first on Content Marketing Institute.
You understand the urgency to keep your content marketing projects moving forward. Yet, reviews and approvals spin out of control. Make these seven changes to help your review and approval phase be more efficient and effective. Continue reading →
The post 7 Ways to Accelerate Your Content Review and Approval appeared first on Content Marketing Institute.
Is your content team asked to deliver more and better content with the same staff and budget? Here are three foundational tips for increasing output without burning out your team and losing talent. (Only one relates directly to content.) Continue reading →
The post Stop Killing Your Content Team: 3 Ways to Scale Work With Existing Resources appeared first on Content Marketing Institute.
Go beyond the standard interview questions to get the best information to determine if your candidate is a content marketing rock star or just a wannabe. Here are 10 questions to help you find the best employees. Continue reading →
The post 10 Interview Questions to Help You Separate Content Marketing Rock Stars From Wannabes appeared first on Content Marketing Institute.
Too many companies keep marketing and sales separated into two teams. This silo mentality affects the bottom line. If marketing and sales work together, revenue could grow upwards of 10% annually. Here are 10 ways to get started. Continue reading →
The post 10 Ways Content Marketing and Sales Teams Can Work Together appeared first on Content Marketing Institute.
Stop wasting money on outsourced content that doesn’t meet your needs. Learn how to hire better freelancer and give them what they need to create content that motivates your audience and truly supports your business. Continue reading →
The post Why Freelance Content Writers Aren’t Getting the Results You Want appeared first on Content Marketing Institute.