Archives for Operations, Teams and Process

31 May

LinkedIn Leader Shares How to Build a High-Performance Content Marketing Team

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image-5475

Peek behind great content marketing efforts and you’ll nearly always find a driven, well-organized team. LinkedIn’s content strategy leader explains what it takes to build, manage, and drive a high-performance team. Continue reading

The post LinkedIn Leader Shares How to Build a High-Performance Content Marketing Team appeared first on Content Marketing Institute.

04 May

Use This Simple (& Fun) Tool to Design Your Content Marketing Message Architecture

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image-4996

You wouldn’t build a house without a floor plan. You shouldn’t create content without a message architecture. The tool helps you bring your organization’s messaging into alignment. Here’s a fun way to create a blueprint for your content. Continue reading

The post Use This Simple (& Fun) Tool to Design Your Content Marketing Message Architecture appeared first on Content Marketing Institute.

10 Apr

Screwed Up Priorities? 5 Reasons You Aren’t Working on the Right Content Projects

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image-4550

If you’re not as victorious as you’d like with your content marketing efforts – or you’re struggling to distinguish if you’re even working on the right content or not – it could come down to these five simple prioritization problems.

Continue reading

The post Screwed Up Priorities? 5 Reasons You Aren’t Working on the Right Content Projects appeared first on Content Marketing Institute.

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