Archives for Operations, Teams and Process
To gauge employer readiness, this content team supplier asks eight questions to ensure that the executives she places will be successful and satisfied. Plus, she shares the top qualities employers and employees should seek. Continue reading →
The post Are You Ready to Hire Quality for Your Content Team? appeared first on Content Marketing Institute.
You wouldn’t build a house without a floor plan. You shouldn’t create content without a message architecture. The tool helps you bring your organization’s messaging into alignment. Here’s a fun way to create a blueprint for your content. Continue reading →
The post Use This Simple (& Fun) Tool to Design Your Content Marketing Message Architecture appeared first on Content Marketing Institute.
Our own little content marketing industrial revolution is happening. We’ve moved the content creation process from the craft workshop to the high-volume assembly line. But we shouldn’t be treating content like a Ford Focus. Continue reading →
If you’re not as victorious as you’d like with your content marketing efforts – or you’re struggling to distinguish if you’re even working on the right content or not – it could come down to these five simple prioritization problems.
The post Screwed Up Priorities? 5 Reasons You Aren’t Working on the Right Content Projects appeared first on Content Marketing Institute.
Are you tired of fighting about who does what with your content? Do you have too much content and need a better way to manage it all? Content is a business asset. But how do you make it so – and prove it? Follow Intel’s example. Continue reading →
The post How to Get Control of Your Digital Content: Lessons From Intel appeared first on Content Marketing Institute.
We have to break the way we manage and structure our content teams. A manager’s job is to hire amazing people, empower them using Agile principles and processes, and then work like hell to keep anyone else from interfering. Continue reading →
The post Play Marketball: Turn Disconnected Teams Into High Performers appeared first on Content Marketing Institute.
If it’s time to find someone who can take your company’s content marketing to the next level, follow this six-step process. You’ll be able to find a stellar marketer who will help your brand benefit from content marketing. Continue reading →
Want to reuse your content in smarter ways and get in front of more readers? It’s time to scale up your content operations. Consider this advice from 20 experts presenting at the Intelligent Content Conference. Continue reading →
The post Want to Scale Up Your Content Operations? 4 Things to Think Big About [Infographic] appeared first on Content Marketing Institute.
You understand the urgency to keep your content marketing projects moving forward. Yet, reviews and approvals spin out of control. Make these seven changes to help your review and approval phase be more efficient and effective. Continue reading →
The post 7 Ways to Accelerate Your Content Review and Approval appeared first on Content Marketing Institute.
Is your content team asked to deliver more and better content with the same staff and budget? Here are three foundational tips for increasing output without burning out your team and losing talent. (Only one relates directly to content.) Continue reading →
The post Stop Killing Your Content Team: 3 Ways to Scale Work With Existing Resources appeared first on Content Marketing Institute.