Archives for Operations, Teams and Process
Struggling to manage content in a responsive, automated, scalable way? You’re not alone. In our newly released Content Management & Strategy Survey, 72% of respondents say they’re challenged too. Here are some ideas to change that. Continue reading →
The post 4 Paths to Better Content Management and Strategy [New Research] appeared first on Content Marketing Institute.
Your writers are the ultimate arbiters of content quality. If they mangle the piece, it’s typically for one of two reasons – they aren’t the right writer or you’re feeding them garbage. Here’s how to fix both problems. Continue reading →
It’s not enough to assign due dates to the elements of your content marketing strategy. Your team needs a constant and visual reminder of what needs to be accomplished and when. Follow these three steps to create a visualized strategy. Continue reading →
What keeps you up at night about your content marketing program? How to prove its value? How to manage the tech stack? What about your team? Your peers at brands lauded for their content approach reveal how they address the challenges. Continue reading →
The post How 3 Content Brands Tackle Their Toughest Internal Challenges appeared first on Content Marketing Institute.
Content is a brand’s currency to demonstrate relevance and get closer to its customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements. Continue reading →
The post 5 Steps to Strategically Reboot Your Brand’s Content Marketing appeared first on Content Marketing Institute.
Every brand can benefit from an editorial plan that sets the standards for success and outlines how to make it happen. Ready to build – or refine – your organization’s tactical framework? Use this handy tutorial. Continue reading →
The post Road Map to Success: Turn Your Strategy Into a Stellar Editorial Content Plan appeared first on Content Marketing Institute.
Much as the slow food movement argues less-but-better food delivers improved health results, the slow content marketing movement believes less-but-better content delivers improved marketing results. Here’s how to go slow. Continue reading →
Ever had one of those days when you want to fire everybody, figure out what you really need, and then hire (or rehire)? Take it as a signal you need to figure out what isn’t working and how you can fix it. And answer these questions. Continue reading →
How do traditional marketers make the switch from a marketer’s mindset to a publisher’s one? Intel iQ’s head of publishing and managing editor explain how their team did it over a five-year evolution. Continue reading →
The post How to Stop Acting Like a Marketer and Start Acting Like a Publisher appeared first on Content Marketing Institute.
Do you find hiring great content creators takes too much time? Do you struggle to weed out the vast applicant pool to find quality candidates? Discover some digital tools for a more efficient and effective selection process. Continue reading →
The post 3 Simple Tools for Hiring Great Content Creators in Less Time appeared first on Content Marketing Institute.