Archives for Operations, Teams and Process
Do your presales and post-sales content teams coordinate efforts for maximum benefit? Or are you like most brands? Presales teams sell. Post-sales teams explain. Rarely the twain shall meet. It doesn’t have to be that way. Continue reading →
The post Why Savvy Marketers Close the Pre- and Post-Sale Content Gap appeared first on Content Marketing Institute.
You need to find and hire the right candidate – in a red-hot market where research shows content creation and content marketing is one of the top skills missing from marketing teams. Here’s how to speed up the process to get the best. Continue reading →
The post How to Speed Up the Process to Find and Hire Top Content Marketing Talent appeared first on Content Marketing Institute.
A lot of B2B companies are challenged in content creation. How do those problems arise? What bottlenecks are created? How can you address them? Learn what four experts, including two Content Marketer of the Year finalists, say. Continue reading →
The post Experts Talk Content Workflow Challenges, Bottlenecks, and Solutions appeared first on Content Marketing Institute.
Executing an effective content marketing program is no simple task. It requires a skilled team and a well-run process. Get tips from 13 experts on how to build (and grow) a successful content marketing team. Continue reading →
The post 13 Experts Share Their Best Tips on How to Build a Well-Run Content Team appeared first on Content Marketing Institute.
Early success in content marketing may draw attention from other areas of the organization … but not all attention is positive. Consider these risks before your content triumphs turn into liabilities. Continue reading →
The post How to Keep Your Content Marketing Strategy From Getting Hijacked appeared first on Content Marketing Institute.
Think of a piece of content your team published recently. On a scale of 0 to 100, how would you rate it? And how would your rating help your company? Consider the method that Red Hat devised for scoring content performance.
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As your content marketing team grows, you’ll want to bring in a developer to minimize your leaning on the IT department, make complex projects easier to take on, and better streamline your content production. Continue reading →
Does your content marketing team feel like a disconnected group? To create a functioning content marketing team, put together the key elements – talent, tools, and operations – to create a program that benefits your company. Continue reading →
The post 3 Components to Running a Smooth Content Operation appeared first on Content Marketing Institute.
As Health Catalyst’s senior vice president of marketing, Paul Horstmeier didn’t follow the typical content marketing script. He tore down the email gates and found success. That’s why he is a 2017 Content Marketer of the Year finalist. Continue reading →
The post Setting Content Free: How Health Catalyst Gets Results With Ungated Content appeared first on Content Marketing Institute.
Over 18 months, Rachel Schickowski and Stan Miller implemented a content marketing platform – a hub for all the marketing content of Rockwell Automation – for a team of 600 marketers around the world. Now, they share how they did it. Continue reading →
The post How to Implement a Content Marketing Platform in a Global B2B Organization appeared first on Content Marketing Institute.