Archives for Operations, Teams and Process

04 May

Use This Simple (& Fun) Tool to Design Your Content Marketing Message Architecture

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You wouldn’t build a house without a floor plan. You shouldn’t create content without a message architecture. The tool helps you bring your organization’s messaging into alignment. Here’s a fun way to create a blueprint for your content. Continue reading

The post Use This Simple (& Fun) Tool to Design Your Content Marketing Message Architecture appeared first on Content Marketing Institute.

10 Apr

Screwed Up Priorities? 5 Reasons You Aren’t Working on the Right Content Projects

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If you’re not as victorious as you’d like with your content marketing efforts – or you’re struggling to distinguish if you’re even working on the right content or not – it could come down to these five simple prioritization problems.

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The post Screwed Up Priorities? 5 Reasons You Aren’t Working on the Right Content Projects appeared first on Content Marketing Institute.

16 Feb

Want to Scale Up Your Content Operations? 4 Things to Think Big About [Infographic]

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image-3685

Want to reuse your content in smarter ways and get in front of more readers? It’s time to scale up your content operations. Consider this advice from 20 experts presenting at the Intelligent Content Conference. Continue reading

The post Want to Scale Up Your Content Operations? 4 Things to Think Big About [Infographic] appeared first on Content Marketing Institute.

29 Jan

Stop Killing Your Content Team: 3 Ways to Scale Work With Existing Resources

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image-3406

Is your content team asked to deliver more and better content with the same staff and budget? Here are three foundational tips for increasing output without burning out your team and losing talent. (Only one relates directly to content.) Continue reading

The post Stop Killing Your Content Team: 3 Ways to Scale Work With Existing Resources appeared first on Content Marketing Institute.