Archives for Content Marketing Examples

25 Mar

This Week in Content Marketing: Is Native Advertising’s Fail on Brands or Publishers?

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We dissect new stats on the state of native advertising and explore some optimistic CMO research. We also share rants and raves on creative energy and siloed measurement standards, and take on March Madness in our example of the week. Continue reading

The post This Week in Content Marketing: Is Native Advertising’s Fail on Brands or Publishers? appeared first on Content Marketing Institute.

18 Mar

This Week in Content Marketing: It Doesn’t Matter If You Call It Content Marketing

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We reveal reasons why publishers struggle with the content studio model, explore print's potential for targeting teens and tweens, and share views on new video research. We also share rants, raves, and an artful example of the week. Continue reading

The post This Week in Content Marketing: It Doesn’t Matter If You Call It Content Marketing appeared first on Content Marketing Institute.

11 Mar

This Week in Content Marketing: MarTech Industry Needs to Team Up Against FANG

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We look at the ridiculous valuation of the Snap Inc. IPO, explore the root of media's truth problem, and urge MarTech companies to unite against a common foe. We also share rants, raves, and a hot and spicy example of the week. Continue reading

The post This Week in Content Marketing: MarTech Industry Needs to Team Up Against FANG appeared first on Content Marketing Institute.

04 Mar

This Week in Content Marketing: Fake News Creates Huge Opportunity for Branded Content

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We discuss the bright future of the New York Times' business model, find opportunity in the fake news crisis, and prepare for more media M&As by brands. We also share rants, raves, and our This Old Marketing example of the week. Continue reading

The post This Week in Content Marketing: Fake News Creates Huge Opportunity for Branded Content appeared first on Content Marketing Institute.

02 Mar

Identity Matters: How Content Strategists Build Trust and Loyalty

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Many companies need to refocus on identity. Constructed from core values, identity is the foundation that informs an organization’s culture and its brand. A clear-and-distinct identity attracts an audience that shares its core values. Continue reading

The post Identity Matters: How Content Strategists Build Trust and Loyalty appeared first on Content Marketing Institute.

25 Feb

This Week in Content Marketing: Apple and Amazon Race to Content Dominance

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We ponder Apple's new original content play, Spotify's podcasting purpose, and some truths delivered by a founding father of fake news. We also share rants, raves, and the story of a company that used content to escape extinction. Continue reading

The post This Week in Content Marketing: Apple and Amazon Race to Content Dominance appeared first on Content Marketing Institute.

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