Archives for Content Marketing Examples

21 Oct

This Week in Content Marketing: Mercedes Launches Revenue-Based Content Model

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We discuss the Brandwatch/BuzzSumo acquisition, Snapchat's new location-based services, and a "Killing Marketing" model from Mercedes. Our rants and raves cover transparency; then we close with an example of the week from Alcoa. Continue reading

The post This Week in Content Marketing: Mercedes Launches Revenue-Based Content Model appeared first on Content Marketing Institute.

14 Oct

This Week in Content Marketing: Is Google’s Subscription Gift to Publishers a Trojan Horse?

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We discuss Google's olive branch to publishers, Amazon's new blitz on the ad game, and Blue Apron's podcasting push. Our rants and raves feature Lloyds Bank and Amazon; then we wrap up with an example of the week on The Points Guy. Continue reading

The post This Week in Content Marketing: Is Google’s Subscription Gift to Publishers a Trojan Horse? appeared first on Content Marketing Institute.

09 Oct

How to Deliver Emails That Will Increase Reach, Impact, and Subscriber Satisfaction

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It never hurts to go the extra mile when it comes to enhancing the value of your email efforts. Follow these tips and examples to increase your reach, your impact, and your subscribers’ satisfaction with your email content. Continue reading

The post How to Deliver Emails That Will Increase Reach, Impact, and Subscriber Satisfaction appeared first on Content Marketing Institute.

07 Oct

This Week in Content Marketing: Google and Amazon Prepare for Internet War

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We explore Advertising Week, a battle between Google and Amazon, and Twitter's time-wasting 280 character test. Rants and raves include Time's new membership model; then we share an example of the week on Chagrin Falls Film Festival. Continue reading

The post This Week in Content Marketing: Google and Amazon Prepare for Internet War appeared first on Content Marketing Institute.

06 Oct

How to Infuse ‘Know,’ ‘Like,’ and ‘Trust’ Into Your Content

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People prefer to do business with companies they know, like, and trust. But what does that mean? And, more importantly, how do you translate that understanding into your content? Explore how businesses do it well and how you can do it too. Continue reading

The post How to Infuse ‘Know,’ ‘Like,’ and ‘Trust’ Into Your Content appeared first on Content Marketing Institute.

04 Oct

16 Visual Storytelling Tips to Give Your Content Marketing a Boost

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The numbers are staggering – marketers are investing heavily in visual content. How do you produce visual content and use it to catch your audience’s attention? Pick one or more of these 16 tips for your content marketing team to try. Continue reading

The post 16 Visual Storytelling Tips to Give Your Content Marketing a Boost appeared first on Content Marketing Institute.

03 Oct

User-Generated Content: Where Does It Fit in Your Content Marketing Strategy?

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User-generated content is powerful because it taps into people’s inherent desire to be recognized and appreciated. Tap into that opportunity with these four ideas for users to create content (and subsequently promote) your brand. Continue reading

The post User-Generated Content: Where Does It Fit in Your Content Marketing Strategy? appeared first on Content Marketing Institute.

30 Sep

This Week in Content Marketing: Mayo Clinic Invests in Voice Search With Amazon

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We discuss Google's purchase of HTC, the ad talent crisis, and how the Mayo Clinic dominated Alexa's voice search results. Our rants and raves include predictive analytics, then we share an example of the week that's full of Fluff. Continue reading

The post This Week in Content Marketing: Mayo Clinic Invests in Voice Search With Amazon appeared first on Content Marketing Institute.

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