Archives for Content Marketing Examples
Referrals from Instagram spend almost double the time on e-commerce sites than those from Facebook. Which types of Instagram content work best? Consider these opportunities and examples. Continue reading →
Content is a brand’s currency to demonstrate relevance and get closer to its customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements. Continue reading →
The post 5 Steps to Strategically Reboot Your Brand’s Content Marketing appeared first on Content Marketing Institute.
As a marketer in a global company, your content must be unified everywhere in the world. But rigid consistency across cultures can backfire or undercut your business goals. You need a two-direction approach – top-down and bottom-up. Continue reading →
The post How to Create Unified Content That Works in Diverse Global Markets [Examples] appeared first on Content Marketing Institute.
Though we’re in the middle of a believability crisis, as Non-Obvious author Rohit Bhargava says, don’t be discouraged. Get inspired by the deeper meaning uncovered – and steal these non-obvious ideas for your content marketing. Continue reading →
The post How to Use Non-Obvious Thinking to Create Better Content appeared first on Content Marketing Institute.
Want to create content that gives your readers palpitations? Read this insider’s view of how a new kind of global business news outlet is creating content that its audience freaking loves. Continue reading →
Conversational interactions between content consumers and brands – via text messaging and chatbots – are redefining engagement. It’s time to prepare your brand to provide that greater immediacy and convenience to your audience. Continue reading →
The post Conversational Content: How to Market Through Text Messaging and Chatbots appeared first on Content Marketing Institute.
In 2017, Intel’s iQ digital magazine team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than getting more eyeballs. Luke Kintigh, Intel IQ’s head of publishing, shares how they did it. Continue reading →
If your bracket is busted (or even if you don’t know what a bracket is), you still can get something from this month’s basketball craziness. Look at these six tournament-inspired plays for your content marketing playbook. Continue reading →
The post 6 Content Marketing Plays Inspired by Basketball Madness appeared first on Content Marketing Institute.
How do you create a newsletter so compelling people not only subscribe to it but also look forward to receiving and reading it? Scott Monty has a few thoughts on this challenge based on his expertise and his own perusing. Continue reading →
The post How the Best Newsletters Get – and Keep – Readers’ Attention appeared first on Content Marketing Institute.
It’s been said, “There is nothing to writing. All you do is sit down at the typewriter and bleed.” Really? Stop bleeding. Improve your writing with these seven fixes (including bad and good examples). Your readers will thank you. Continue reading →