Archives for Content Marketing Examples

05 Apr

How to Create Unified Content That Works in Diverse Global Markets [Examples]

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As a marketer in a global company, your content must be unified everywhere in the world. But rigid consistency across cultures can backfire or undercut your business goals. You need a two-direction approach – top-down and bottom-up. Continue reading

The post How to Create Unified Content That Works in Diverse Global Markets [Examples] appeared first on Content Marketing Institute.

23 Mar

Conversational Content: How to Market Through Text Messaging and Chatbots

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Conversational interactions between content consumers and brands – via text messaging and chatbots – are redefining engagement. It’s time to prepare your brand to provide that greater immediacy and convenience to your audience. Continue reading

The post Conversational Content: How to Market Through Text Messaging and Chatbots appeared first on Content Marketing Institute.

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