Archives for Content Marketing Examples

21 Jun

It’s Not About the Tea: How to Make Buyer Personas That Really Satisfy

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CMO Sarah Cunningham likes to drink Earl Grey in the morning. And thus, a useless buyer persona filled with frivolous detail begins. If you want useful buyer personas, make sure they include this one essential component. Continue reading

The post It’s Not About the Tea: How to Make Buyer Personas That Really Satisfy appeared first on Content Marketing Institute.

08 Jun

How to Use Documentary Filmmaking Techniques to Craft Memorable Content

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image-10305

With organic brand reach in social media becoming a thing of the past with algorithm update, content marketers need to produce more compelling stories capable of creating a deeper impression. Think documentary filmmaking. Continue reading

The post How to Use Documentary Filmmaking Techniques to Craft Memorable Content appeared first on Content Marketing Institute.

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