Archives for Content Marketing Examples

20 May

This Week in Content Marketing: In 10 Years, Content Marketing Will Just Be Marketing

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We forecast Snap's financial future, and explore the shifting role of the CMO. Rants and raves feature a golden nugget of opportunity and the Vivendi/Havas merger; then we close with an example of the week from United Feature Syndicate. Continue reading

The post This Week in Content Marketing: In 10 Years, Content Marketing Will Just Be Marketing appeared first on Content Marketing Institute.

13 May

This Week in Content Marketing: 2017 Is the Year Brands Buy Media Companies

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We explore Whirlpool's purchase of Yummly, and debate publishers' level of accountability for user-posted content. Our rants and raves feature John Green and Airbnb; then we close with an example of the week from UnitedHealthcare. Continue reading

The post This Week in Content Marketing: 2017 Is the Year Brands Buy Media Companies appeared first on Content Marketing Institute.

06 May

This Week in Content Marketing: New York Times Leverages Snapchat as a Marketing Tool

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We bond over a Heineken spot that bridges the gap between opposing viewpoints, and explore the New York Times' Snapchat debut. We cover net neutrality in our rants and raves, then wrap up with an example of the week from Pirelli. Continue reading

The post This Week in Content Marketing: New York Times Leverages Snapchat as a Marketing Tool appeared first on Content Marketing Institute.

29 Apr

This Week in Content Marketing: The Bull Market in Marketing Is Just Beginning

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We discuss Google's proposed ad blocking feature and dig into research on high-demand marketing skills. Our rants and raves cover content workflow and mission statements; we wrap up with details on a content event from 1916. Continue reading

The post This Week in Content Marketing: The Bull Market in Marketing Is Just Beginning appeared first on Content Marketing Institute.

22 Apr

This Week in Content Marketing: Yes, Apple Will Buy Disney (Someday)

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We discuss a rumor about Apple buying Disney, and explore whether Netflix has a new billion-dollar business model on its hands. Our rants and raves include a content studio critique; and we close with an example of the week from Mint.  Continue reading

The post This Week in Content Marketing: Yes, Apple Will Buy Disney (Someday) appeared first on Content Marketing Institute.

15 Apr

This Week in Content Marketing: The New Content Business Model Awaits

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We do a deep dive into the Pepsi video fiasco and explore the only content business model that matters. Our rants and raves include advertising blinders; then we close the show with an example of the week from Farmer-Stockman.  Continue reading

The post This Week in Content Marketing: The New Content Business Model Awaits appeared first on Content Marketing Institute.

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