Archives for Content Marketing Examples

08 Jun

How to Use Documentary Filmmaking Techniques to Craft Memorable Content

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image-10305

With organic brand reach in social media becoming a thing of the past with algorithm update, content marketers need to produce more compelling stories capable of creating a deeper impression. Think documentary filmmaking. Continue reading

The post How to Use Documentary Filmmaking Techniques to Craft Memorable Content appeared first on Content Marketing Institute.

11 May

Influencer Marketing: Lessons From One of the World’s Largest Software Brands

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image-10051

Even established brands must start at the ground floor to build a B2B influencer marketing program. Learn how SAP got its start using proactive, reciprocal actions to build successful relationships with industry personalities. Continue reading

The post Influencer Marketing: Lessons From One of the World’s Largest Software Brands appeared first on Content Marketing Institute.

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