Archives for Social Media Marketing

22 Jan

How to Fix Social Media Mistakes That Can Harm Your Startup

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In today’s digital era, social media is an indispensable tool that no single company can go without. If you own a business, you must have an online presence to succeed. But when it comes to startups, your actions must be thoughtful and strategic. Not every activity performed on your social media channels can be beneficial to […]

The post How to Fix Social Media Mistakes That Can Harm Your Startup appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

05 Dec

4 Types of Social Media Content That Drives Engagement

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It a big world out there. The amount of content being produced can be overwhelming. According to MarketingProfs, every single day over 2 million blogs are posted. Marketers are producing more content than ever before. With that much noise fighting for consumer attention, it only makes sense to invest in highly engaging, fun, and interactive content […]

The post 4 Types of Social Media Content That Drives Engagement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

29 Nov

Why Marketers on Facebook Messenger Will Rule the Engagement Economy

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The more marketing evolves, the more human it becomes. The early days of email marketing were about outreach—talking at people. Now, in the Engagement Economy, marketing is a two-way dialogue and marketers talk with people. But we have one more leap to make: talking like people. Marketers today are still trying to be everything to everyone. They’re […]

The post Why Marketers on Facebook Messenger Will Rule the Engagement Economy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

09 Oct

6 Common Content Curation Mistakes (and How to Correct Them)

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In a prior post, I wrote about four tools to make you a content curating master. It’s easy to make mistakes in this process, and if you make some of these mistakes, you risk the loss of attention, followers, respect, and authority. But not to worry! I’ll provide suggestions on how to correct the mistakes. […]

The post 6 Common Content Curation Mistakes (and How to Correct Them) appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

29 Sep

Facebook’s Algorithm: 3 Must-Know Changes

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Facebook is always tinkering with its algorithms and it can be challenging to keep track of everything. This summer, Facebook’s key updates included demoting spammers, screening out fake news, testing AI with a personal assistant “M,” as well as bringing emojis and new filters to Facebook Messenger. The name of the game for Facebook advertising is […]

The post Facebook’s Algorithm: 3 Must-Know Changes appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

25 Sep

Why Social Customer Service Matters, and How to Do It Right

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Have you ever posted a complaint about a brand on a social media channel? If so, did they respond? I’d wager many of you said yes. And whether or not a response was received, I’m sure, affected your opinion of the brand.  With social quickly becoming the most preferred channel for customer service, we asked […]

The post Why Social Customer Service Matters, and How to Do It Right appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

12 Sep

5 Important LinkedIn Updates for Marketing Professionals

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LinkedIn, as many of you know, is the world’s largest professional network on the internet, and is striving to keep it that way. To stay the course, LinkedIn has been quickly improving its product and adding new features. In August, I received a LinkedIn Marketing Solutions email update about some “big new features” that were […]

The post 5 Important LinkedIn Updates for Marketing Professionals appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

11 Sep

How to Add Social Media Holidays to Your Marketing Mix

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Content around national holidays, bizarre holidays, and even local festivities draw huge crowds on social media. By now, we creatives openly acknowledge the fact that art involves some degree of imitation. This does not mean that we copy, but that we seek inspiration from those content creators who have done an excellent job. At Unmetric, […]

The post How to Add Social Media Holidays to Your Marketing Mix appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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