Archives for Social Media Marketing

09 Oct

6 Common Content Curation Mistakes (and How to Correct Them)

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In a prior post, I wrote about four tools to make you a content curating master. It’s easy to make mistakes in this process, and if you make some of these mistakes, you risk the loss of attention, followers, respect, and authority. But not to worry! I’ll provide suggestions on how to correct the mistakes. […]

The post 6 Common Content Curation Mistakes (and How to Correct Them) appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

29 Sep

Facebook’s Algorithm: 3 Must-Know Changes

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Facebook is always tinkering with its algorithms and it can be challenging to keep track of everything. This summer, Facebook’s key updates included demoting spammers, screening out fake news, testing AI with a personal assistant “M,” as well as bringing emojis and new filters to Facebook Messenger. The name of the game for Facebook advertising is […]

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25 Sep

Why Social Customer Service Matters, and How to Do It Right

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Have you ever posted a complaint about a brand on a social media channel? If so, did they respond? I’d wager many of you said yes. And whether or not a response was received, I’m sure, affected your opinion of the brand.  With social quickly becoming the most preferred channel for customer service, we asked […]

The post Why Social Customer Service Matters, and How to Do It Right appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

12 Sep

5 Important LinkedIn Updates for Marketing Professionals

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LinkedIn, as many of you know, is the world’s largest professional network on the internet, and is striving to keep it that way. To stay the course, LinkedIn has been quickly improving its product and adding new features. In August, I received a LinkedIn Marketing Solutions email update about some “big new features” that were […]

The post 5 Important LinkedIn Updates for Marketing Professionals appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

11 Sep

How to Add Social Media Holidays to Your Marketing Mix

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Content around national holidays, bizarre holidays, and even local festivities draw huge crowds on social media. By now, we creatives openly acknowledge the fact that art involves some degree of imitation. This does not mean that we copy, but that we seek inspiration from those content creators who have done an excellent job. At Unmetric, […]

The post How to Add Social Media Holidays to Your Marketing Mix appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

30 Aug

What Innovative Marketers Can Learn From Taylor Swift

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For most marketers, the idea of strategically “going dark” on social media screams marketing faux pas. From irregular posting to unorganized content, a mismanaged marketing calendar is nothing but blatant disregard for best practices. And in today’s marketing industry, companies live and die based on the organizational quality of their content calendars. Yet, when it […]

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