Archives for Social Media Marketing
Unless you’ve been living on a deserted island for the past several years, you know the power and impact that social media can have in today’s internet culture. Businesses have been built—in some cases overnight—on the strength of a Tweet, Instagram post, or Facebook message. At the same time, some businesses have felt the adverse […]
The post How to Use Analytics for Social Media appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
The age of Myspace is long gone. People claim Twitter is dying. Facebook is under scrutiny by the government, and Instagram has quickly become overrun with advertisements, scams, and an algorithm to overcome. As a marketer, it’s up to you to know what’s out there in the digital world, what your competition is doing, and how […]
By now, I’m sure you’re sick of hearing how social media can drive conversions and create brand growth. However, your social media accounts can be a fully functional sales channel that drives revenue. Let’s take a look at how you can strategize your social media platforms and examine sales tactics that work on social. In this […]
If you have ever been in a dilemma deciding where to go for dinner and you end up choosing the more popular restaurant of the options you have: congratulations, you are living, breathing, evidence of social proof. Social proof is the psychological concept that people will conform to the actions of a group under the assumption […]
I am a millennial. And as such, I am fluent in social media. Social media is like a language you invent with your sibling that only the two of you speak and your parents barely understand. Everyone, even the smallest of businesses, has jumped on social media and attempted to utilize any channel they can […]
While having thousands upon thousands of social followers is certainly something to brag about, the number means little if those followers largely ignore your brand. Engagement is the key to success for social media marketing—brands that drive more engagement from their audience are generally rewarded with better visibility and organic reach. All of these things—a […]
Instagram is one of the most happening social networks out there now. It has a great platform that allows people to see what their friends, favorite movie actors, sports stars, social figures, and celebrities are up to. It gets them closer to stars who would otherwise be inaccessible. But Instagram can offer more than just […]
The post An Actionable Guide To Drive Leads on Instagram appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
LinkedIn has always been the social network for business connections and, as such, has maintained a more professional facade of social networking. However, they have slowly been adding some new features that help users to be more interactive and social in nature. Since the 3rd quarter of 2016, LinkedIn has added over 60 million members. […]
The post Taking LinkedIn to New Heights With Updated Tools appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Many social media pros believe that having lots of followers is key. Most of the metrics they use to measure success directly link back to the size of their following, but size is not everything. Having a smaller but engaged community can actually prove more valuable. Someone may have followed your brand, but it doesn’t […]
The post 4 Simple Steps to Great Community Management appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Earlier this year, Facebook announced a significant update to its algorithm, causing concern for brands and publishers all over. The update prioritizes content that starts conversations (via Facebook comments and reactions) on the News Feed of users. Marketers who have been paying attention will have seen this coming. Facebook announced in June that it was […]
The post Navigating the Latest Facebook Algorithm appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.