Archives for Social Media Marketing

31 Mar

What’s Ahead for Social Media: Live Video, Influencers, and Content

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social media marketing lessons

Author: Lisa Marcyes

I look forward to it every year. The opportunity to travel to San Diego and attend Social Media Marketing World (SMMW). I get to attend thought-provoking sessions, learn from top leaders in social media, and meet tons of brilliant marketers. While every session was chock-full of knowledge, here are three takeaways that were echoed throughout the conference.

The post What’s Ahead for Social Media: Live Video, Influencers, and Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

03 Mar

How to Run an Effective Employee Advocacy Program on Social Media

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running an employee advocacy program

Author: Lisa Marcyes

You’ve probably heard it before: The best way to build a brand is to start within your own four walls. But how many companies truly take that advice to heart? Employees are a vital component in helping brands expand their reach. In this blog, I'll explain how to build an effective employee advocacy program on social media.

The post How to Run an Effective Employee Advocacy Program on Social Media appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

06 Feb

How to Protect Your Company’s Reputation on Social Media

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protect your social media reputation

Author: Sapir Segal

Every company that engages in social media marketing needs to uphold a strong and credible reputation while looking for ways to continuously improve it. Controversial posts, account hacks, and inadvertent mistakes are all examples of threats that could harm your brand's reputation. Luckily for marketers, many of these troubling factors are avoidable or correctable. Here are three common mistakes that plague social media marketers and the best ways to avoid them.

The post How to Protect Your Company’s Reputation on Social Media appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

25 Jan

How to Build a Social Media Dream Team

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structuring your social media team

Author: Ellen Gomes

Social media is probably one of the most instantaneous ways that you can represent your brand—from voice, to promise, to personality—but let's get real, with that capability comes a ton of responsibility. Social media, like many roles that manage customer- and public-facing properties, can sometimes get input and scrutiny from across the organization. This blog will look at three essentials of a social media dream team, from the team members you may want to hire to processes you should put in place.

The post How to Build a Social Media Dream Team appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

06 Jan

31 Influencers to Follow in 2017

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Influencers to follow 2017

Author: Ellen Gomes

As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year's resolutions. This year, one at the very top of my list is to more actively consume industry news and trends and apply them to my own marketing. At Marketo, we finished the year by running a social countdown, called #marketocountdown, that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices.

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21 Dec

5 Ways to Respond to Twitter Killing Off Lead Generation Ads

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how to survive without lead generation ads

Author: Scott Minor

Recently, Twitter announced that marketers will no longer be able to create lead generation campaigns with Twitter's Lead Generation Card feature. What's a digital marketer to do without Twitter ads? Here are five ways you can react to the news about Twitter killing off lead generation ads.

The post 5 Ways to Respond to Twitter Killing Off Lead Generation Ads appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

01 Dec

31 Influencers to Follow in 2017: A Social Countdown

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31 Influencers to Follow In 2017

Author: Ellen Gomes

In the holiday spirit of spreading cheer, goodwill, and awesome marketing, we've pulled together a pretty awesome list of marketing influencers to help you stay on top of trends in 2017. Join us for the #marketocountdown on our social channels (Twitter and Instagram) and see a new influencer revealed each day as we count down to New Year's.

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30 Nov

How to Navigate the Social Ad Spend Solar System [Infographic]

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how-to-navigate-the-social-ad-spend-solar-system-infographic

Author: Mike Tomita

Given this expanding universe of continually evolving options, you may feel a bit overwhelmed as you're evaluating if, when, and how to jump into social advertising. Fear not, other marketers have already planted footprints across the solar system of social advertising and we can all benefits from their brave efforts. Here are a couple of points to keep in mind as you start your odyssey.

The post How to Navigate the Social Ad Spend Solar System [Infographic] appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

15 Nov

3 Social Media Marketing Mistakes You Might Be Making and How to Avoid Them

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Author: Lisa Marcyes

Social media marketing is now a critical strategy for businesses large and small. While the ever-evolving social landscape gives us new and exciting ways to engage with our audiences, the changes require us to be agile and able to learn quickly, sometimes through trial and error. Here’s a list of three common mistakes marketers make when it comes to social media marketing and how to avoid them.

The post 3 Social Media Marketing Mistakes You Might Be Making and How to Avoid Them appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

09 Nov

5 Do’s and Don’ts of Employee Advocacy

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Author: Bradley Yeater

According to the 2016 Edelman Trust Barometer, your employees are more trusted than your brand and represent a huge potential to reach new audiences. Because of this, employee advocacy is now an essential part of any comprehensive marketing strategy. As you're developing an employee advocacy program, many questions may begin to pop up. Here are five do’s and don’t to consider as you're building your employee advocacy program.

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