Archives for Social Media Marketing

04 Aug

50 Stats to Help You Choose The Right Social Networks for Your Brand

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One of my favorite movie lines is, “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” Ferris Bueller’s words have never been more applicable to the world of marketing than they are right now. The social landscape is changing quickly and in order to win, […]

The post 50 Stats to Help You Choose The Right Social Networks for Your Brand appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

23 May

5 Ways To Make Your Social Media Shine at Your Next Event

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Social media is invaluable when it comes to driving conversations and awareness around your event. It can also help you keep tabs on sentiment, what’s resonating with attendees, and provide a unique way to engage in real time. But creating an event experience is no easy feat. Here are five key takeaways and best practices I learned at our recent event.

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31 Mar

What’s Ahead for Social Media: Live Video, Influencers, and Content

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social media marketing lessons

Author: Lisa Marcyes

I look forward to it every year. The opportunity to travel to San Diego and attend Social Media Marketing World (SMMW). I get to attend thought-provoking sessions, learn from top leaders in social media, and meet tons of brilliant marketers. While every session was chock-full of knowledge, here are three takeaways that were echoed throughout the conference.

The post What’s Ahead for Social Media: Live Video, Influencers, and Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

03 Mar

How to Run an Effective Employee Advocacy Program on Social Media

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running an employee advocacy program

Author: Lisa Marcyes

You’ve probably heard it before: The best way to build a brand is to start within your own four walls. But how many companies truly take that advice to heart? Employees are a vital component in helping brands expand their reach. In this blog, I'll explain how to build an effective employee advocacy program on social media.

The post How to Run an Effective Employee Advocacy Program on Social Media appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

06 Feb

How to Protect Your Company’s Reputation on Social Media

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protect your social media reputation

Author: Sapir Segal

Every company that engages in social media marketing needs to uphold a strong and credible reputation while looking for ways to continuously improve it. Controversial posts, account hacks, and inadvertent mistakes are all examples of threats that could harm your brand's reputation. Luckily for marketers, many of these troubling factors are avoidable or correctable. Here are three common mistakes that plague social media marketers and the best ways to avoid them.

The post How to Protect Your Company’s Reputation on Social Media appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.