Archives for Social Media Marketing

05 Jul

How to Use Instagram Like a Millennial For Your Business

image-10540
image-10540

I am a millennial. And as such, I am fluent in social media. Social media is like a language you invent with your sibling that only the two of you speak and your parents barely understand. Everyone, even the smallest of businesses, has jumped on social media and attempted to utilize any channel they can […]

The post How to Use Instagram Like a Millennial For Your Business appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

18 Jun

How to Turn Ordinary Social Media Conversations into Actionable Sales Leads

image-10394
image-10394

While having thousands upon thousands of social followers is certainly something to brag about, the number means little if those followers largely ignore your brand. Engagement is the key to success for social media marketing—brands that drive more engagement from their audience are generally rewarded with better visibility and organic reach. All of these things—a […]

The post How to Turn Ordinary Social Media Conversations into Actionable Sales Leads appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

05 Jun

An Actionable Guide To Drive Leads on Instagram

image-10269
image-10269

Instagram is one of the most happening social networks out there now. It has a great platform that allows people to see what their friends, favorite movie actors, sports stars, social figures, and celebrities are up to. It gets them closer to stars who would otherwise be inaccessible. But Instagram can offer more than just […]

The post An Actionable Guide To Drive Leads on Instagram appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

25 May

Taking LinkedIn to New Heights With Updated Tools

image-10180
image-10180

LinkedIn has always been the social network for business connections and, as such, has maintained a more professional facade of social networking. However, they have slowly been adding some new features that help users to be more interactive and social in nature. Since the 3rd quarter of 2016, LinkedIn has added over 60 million members. […]

The post Taking LinkedIn to New Heights With Updated Tools appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

10 Apr

4 Simple Steps to Great Community Management

image-9657
image-9657

Many social media pros believe that having lots of followers is key. Most of the metrics they use to measure success directly link back to the size of their following, but size is not everything. Having a smaller but engaged community can actually prove more valuable. Someone may have followed your brand, but it doesn’t […]

The post 4 Simple Steps to Great Community Management appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

27 Feb

Navigating the Latest Facebook Algorithm

image-9116
image-9116

Earlier this year, Facebook announced a significant update to its algorithm, causing concern for brands and publishers all over. The update prioritizes content that starts conversations (via Facebook comments and reactions) on the News Feed of users. Marketers who have been paying attention will have seen this coming. Facebook announced in June that it was […]

The post Navigating the Latest Facebook Algorithm appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

12 Feb

4 Key Marketing Metrics for Social Media That Will Prove ROI

image-8934
image-8934

Metrics, metrics, metrics! You can’t avoid them. Did you know that when it comes to tracking your social media metrics, there are millions that you could be analyzing to reach your KPIs? (Well maybe not millions, but there are really quite a few to choose from.) KPIs of course, are the values used by marketing and social […]

The post 4 Key Marketing Metrics for Social Media That Will Prove ROI appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

08 Feb

Seeking Influencers: 3 Questions to Ask Before You Choose

image-8888
image-8888

Social media has created many exciting phenomena. One of the most interesting is that of the influencer. Often these are ordinary people, made famous by their catchy or creative posts. Other times they are more traditionally famous people. Either way, these influencers can make a pretty good living by promoting brands or products to their […]

The post Seeking Influencers: 3 Questions to Ask Before You Choose appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

22 Jan

How to Fix Social Media Mistakes That Can Harm Your Startup

image-8682
image-8682

In today’s digital era, social media is an indispensable tool that no single company can go without. If you own a business, you must have an online presence to succeed. But when it comes to startups, your actions must be thoughtful and strategic. Not every activity performed on your social media channels can be beneficial to […]

The post How to Fix Social Media Mistakes That Can Harm Your Startup appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

05 Dec

4 Types of Social Media Content That Drives Engagement

image-7938
image-7938

It a big world out there. The amount of content being produced can be overwhelming. According to MarketingProfs, every single day over 2 million blogs are posted. Marketers are producing more content than ever before. With that much noise fighting for consumer attention, it only makes sense to invest in highly engaging, fun, and interactive content […]

The post 4 Types of Social Media Content That Drives Engagement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

1 2 4