Archives for Social Media Marketing

04 Jan

7 Social Media Tips for Small Business Success

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The biggest failures small businesses encounter in social media come from not knowing who their customers are, who they’re competing against, which channels to target, and how to engage their audience. Most are unaware of native analytics available in all major social networks and don’t know how to integrate their online and offline marketing activities […]

The post 7 Social Media Tips for Small Business Success appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

11 Dec

How to Improve Your Social Media Channels

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Having a social media presence is vital in today’s online marketing atmosphere. You’ll attract new customers, learn from your competitors, and engage with current customers. Social media usage has grown to historical levels: 2.34 billion people use some form of social media, and 77% of Americans have a social media profile. Spending at least some […]

The post How to Improve Your Social Media Channels appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

07 Dec

Secrets for Leveraging Video on Lesser-Used Social Media Platforms

The heavy hitters of social media get all the attention, but they’re far from the only players in the game. Facebook (and its photogenic friend, Instagram), Twitter, and YouTube dominate online discussions, but what about the not-so-little guys in the shadows? Sites like Reddit, Tumblr, Quora, and Pinterest offer plenty of opportunities for marketers savvy […]

The post Secrets for Leveraging Video on Lesser-Used Social Media Platforms appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

13 Sep

How to Use Analytics for Social Media

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Unless you’ve been living on a deserted island for the past several years, you know the power and impact that social media can have in today’s internet culture. Businesses have been built—in some cases overnight—on the strength of a Tweet, Instagram post, or Facebook message. At the same time, some businesses have felt the adverse […]

The post How to Use Analytics for Social Media appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

28 Aug

3 Up-and-Coming Social Media Platforms to Watch in 2019

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The age of Myspace is long gone. People claim Twitter is dying. Facebook is under scrutiny by the government, and Instagram has quickly become overrun with advertisements, scams, and an algorithm to overcome. As a marketer, it’s up to you to know what’s out there in the digital world, what your competition is doing, and how […]

The post 3 Up-and-Coming Social Media Platforms to Watch in 2019 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

20 Aug

How Social Media Can Act as a Primary Sales Channel for Your Business

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By now, I’m sure you’re sick of hearing how social media can drive conversions and create brand growth. However, your social media accounts can be a fully functional sales channel that drives revenue. Let’s take a look at how you can strategize your social media platforms and examine sales tactics that work on social. In this […]

The post How Social Media Can Act as a Primary Sales Channel for Your Business appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

01 Aug

5 Ways to Use Social Proof to Revolutionize Your Social Channels

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If you have ever been in a dilemma deciding where to go for dinner and you end up choosing the more popular restaurant of the options you have: congratulations, you are living, breathing, evidence of social proof. Social proof is the psychological concept that people will conform to the actions of a group under the assumption […]

The post 5 Ways to Use Social Proof to Revolutionize Your Social Channels appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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