Archives for Sales

22 Sep

5 Best Practices for Deploying a Sales Engagement Solution

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As marketers, we know the challenge of ensuring sales reps follow and use best practices processes, sales playbooks, and marketing content we painstakingly created. Without the right technology, sales leaders and marketing teams may face a range of alignment issues, such as lack of visibility into which outbound messages, cadence, and tactics work or don’t […]

The post 5 Best Practices for Deploying a Sales Engagement Solution appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

16 Feb

11 Tips for Starting a New Sales Role

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tips for starting in b2b sales

Author: Chris Gillespie

So you have a new sales job. You feel giddy with excitement at what the future holds, and you can hear the cowbell clanging as other account executives ring in their deals. But once you create your new Outlook signature and open a fresh spreadsheet, people begin joking "When’s that first deal coming in?" It’s then that you realize the pressure is most certifiably on. Having been through this many times myself, I'll share my top 11 tips for ramping quickly in a new sales role.

The post 11 Tips for Starting a New Sales Role appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

19 Jan

Tools and Tips for Outbound Sales Prospecting

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outbound prospecting

Author: Ernesto Castillo

In my last blog, I explained why account-based marketing is important in outbound prospecting and how it should be used for account profiling and prioritization. In this blog, I’d like to take it to the next level and touch on the importance of adding outbound prospecting into your sales development structure and processes.

The post Tools and Tips for Outbound Sales Prospecting appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

28 Dec

How to Leverage an Analytical Legal Strategy to Close More Deals

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sales strategy secret from law school

Author: Zach French

Yes, I graduated from law school and yes, I am now a sales development rep (SDR) selling software. So how does a legal education set you up to be successful in sales? I didn't have to look far to find ways to apply the analytical and strategic thinking I learned in law school. In this blog, I’ll explain how you can apply the IRAC method to your presentations and conversations to scale your sales process:

The post How to Leverage an Analytical Legal Strategy to Close More Deals appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

09 Dec

Marketing Automation for Sales Development: An Essential for Revenue Success

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Marketing Automation for Sales Development- An Essential for Revenue Success

Author: Ernesto Castillo

Marketing automation isn’t just for marketing. As a sales leader or rep, marketing automation is fundamental to understanding your prospects’ behaviors, leveraging them in your follow-ups, and making the right connections. In this blog, I’ll share three key areas in which sales uses marketing automation for success.

The post Marketing Automation for Sales Development: An Essential for Revenue Success appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

28 Nov

4 Life Lessons I Learned (So Far) From a Career in B2B Sales

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4 life lessons I learned from a career in b2b sales

Author: Alexandra Nation

Erica Feidner is a classically trained concert pianist who insists that she’s not in sales (despite selling $3.5 million worth of pianos in one year), but prefers to think of herself as a ‘piano matchmaker.’ Upon discovering Erica, I found myself reading everything I could possibly find about her. It got me thinking about how what I’ve learned as a salesperson translates to my everyday life, and also served as a great reminder of how I’ve only begun to scratch the surface of sales and industry expertise.

The post 4 Life Lessons I Learned (So Far) From a Career in B2B Sales appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

26 Sep

The Art of B2B Sales: How Sun Tzu’s Ancient Wisdom Can Help You Close More Deals Faster

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Sun Tzu and the Art of B2B Sales- How Ancient Wisdom Can Help You Close More Deals Faster

Author: Chris Gillespie

Sure, you look pretty great with a copy of Sun Tzu’s The Art of War on your office bookshelf, but have you actually read it? Sun Tzu talks about outmaneuvering competitors and strategizing for success, and his wisdom is just as useful to salespeople today as it was to generals then. Here lies the strictures of Sun Tzu, translated for the modern salesmen and saleswomen.

The post The Art of B2B Sales: How Sun Tzu’s Ancient Wisdom Can Help You Close More Deals Faster appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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