Archives for Sales

11 Dec

Three Tips to Create Sales Personalization at Scale

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image-8018

As a sales development representative, I am rejected on daily basis. Some leads are kinder than others and let me down easy. Others are short and direct in their response. Now, I get it, we have all experienced the unannounced sales call, interrupting our daily routing to sell us products we neither want nor need, thus […]

The post Three Tips to Create Sales Personalization at Scale appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

13 Nov

Sales Velocity: The Critical Sales Metric Your Team Probably Isn’t Measuring

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The more quickly you can convert leads into paying customers, the more successful your business. Time is money, after all. Yet, the sales metric that reveals the most about both time and money—sales velocity—is commonly overlooked. What is Sales Velocity? Sales velocity is a measurement of how fast you’re making money. It looks at how […]

The post Sales Velocity: The Critical Sales Metric Your Team Probably Isn’t Measuring appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

22 Sep

5 Best Practices for Deploying a Sales Engagement Solution

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image-6995

As marketers, we know the challenge of ensuring sales reps follow and use best practices processes, sales playbooks, and marketing content we painstakingly created. Without the right technology, sales leaders and marketing teams may face a range of alignment issues, such as lack of visibility into which outbound messages, cadence, and tactics work or don’t […]

The post 5 Best Practices for Deploying a Sales Engagement Solution appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

16 Feb

11 Tips for Starting a New Sales Role

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tips for starting in b2b sales

Author: Chris Gillespie

So you have a new sales job. You feel giddy with excitement at what the future holds, and you can hear the cowbell clanging as other account executives ring in their deals. But once you create your new Outlook signature and open a fresh spreadsheet, people begin joking "When’s that first deal coming in?" It’s then that you realize the pressure is most certifiably on. Having been through this many times myself, I'll share my top 11 tips for ramping quickly in a new sales role.

The post 11 Tips for Starting a New Sales Role appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

19 Jan

Tools and Tips for Outbound Sales Prospecting

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outbound prospecting

Author: Ernesto Castillo

In my last blog, I explained why account-based marketing is important in outbound prospecting and how it should be used for account profiling and prioritization. In this blog, I’d like to take it to the next level and touch on the importance of adding outbound prospecting into your sales development structure and processes.

The post Tools and Tips for Outbound Sales Prospecting appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

28 Dec

How to Leverage an Analytical Legal Strategy to Close More Deals

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sales strategy secret from law school

Author: Zach French

Yes, I graduated from law school and yes, I am now a sales development rep (SDR) selling software. So how does a legal education set you up to be successful in sales? I didn't have to look far to find ways to apply the analytical and strategic thinking I learned in law school. In this blog, I’ll explain how you can apply the IRAC method to your presentations and conversations to scale your sales process:

The post How to Leverage an Analytical Legal Strategy to Close More Deals appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

09 Dec

Marketing Automation for Sales Development: An Essential for Revenue Success

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Marketing Automation for Sales Development- An Essential for Revenue Success

Author: Ernesto Castillo

Marketing automation isn’t just for marketing. As a sales leader or rep, marketing automation is fundamental to understanding your prospects’ behaviors, leveraging them in your follow-ups, and making the right connections. In this blog, I’ll share three key areas in which sales uses marketing automation for success.

The post Marketing Automation for Sales Development: An Essential for Revenue Success appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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