Archives for Sales
As a sales development representative, I am rejected on daily basis. Some leads are kinder than others and let me down easy. Others are short and direct in their response. Now, I get it, we have all experienced the unannounced sales call, interrupting our daily routing to sell us products we neither want nor need, thus […]
The post Three Tips to Create Sales Personalization at Scale appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
The more quickly you can convert leads into paying customers, the more successful your business. Time is money, after all. Yet, the sales metric that reveals the most about both time and money—sales velocity—is commonly overlooked. What is Sales Velocity? Sales velocity is a measurement of how fast you’re making money. It looks at how […]
As marketers, we know the challenge of ensuring sales reps follow and use best practices processes, sales playbooks, and marketing content we painstakingly created. Without the right technology, sales leaders and marketing teams may face a range of alignment issues, such as lack of visibility into which outbound messages, cadence, and tactics work or don’t […]
In this blog, we will take a look at three ways that businesses can measure social selling to get the most from it.
The post How to Measure Social Selling to Improve ROI appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
In this blog, I will share with you a few lessons sales people can learn from dating, and how those lessons will improve your selling success.
The post 5 Lessons Sales Can Learn from Dating appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Chris Gillespie
So you have a new sales job. You feel giddy with excitement at what the future holds, and you can hear the cowbell clanging as other account executives ring in their deals. But once you create your new Outlook signature and open a fresh spreadsheet, people begin joking "When’s that first deal coming in?" It’s then that you realize the pressure is most certifiably on. Having been through this many times myself, I'll share my top 11 tips for ramping quickly in a new sales role.
The post 11 Tips for Starting a New Sales Role appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Ernesto Castillo
In my last blog, I explained why account-based marketing is important in outbound prospecting and how it should be used for account profiling and prioritization. In this blog, I’d like to take it to the next level and touch on the importance of adding outbound prospecting into your sales development structure and processes.
The post Tools and Tips for Outbound Sales Prospecting appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Zach French
Yes, I graduated from law school and yes, I am now a sales development rep (SDR) selling software. So how does a legal education set you up to be successful in sales? I didn't have to look far to find ways to apply the analytical and strategic thinking I learned in law school. In this blog, I’ll explain how you can apply the IRAC method to your presentations and conversations to scale your sales process:
Author: Ernesto Castillo
Marketing automation isn’t just for marketing. As a sales leader or rep, marketing automation is fundamental to understanding your prospects’ behaviors, leveraging them in your follow-ups, and making the right connections. In this blog, I’ll share three key areas in which sales uses marketing automation for success.