Archives for Lead Management

09 Jan

Understanding the Difference Between a Sales Lead and Prospect

Sales teams are the lifeblood of any organization. Whether large or small, businesses rely on sales. Seems like an obvious thing to say, but closing sales is also one of the hardest things to do.  We could talk all day about marketing qualified leads (MQLs) or sales qualified leads (SQLs). But the primary goal must […]

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02 Jan

How We Boosted Conversions 4x by Revolutionizing the Form

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image-12467

Boosting conversion rates is a constant battle for marketers. According to data collected by Snap Agency, businesses are spending $75,000 on marketing every year, on average. That’s a huge money pit that could be going to waste if you’re not convincing people to buy. My team and I were looking for a way to create […]

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18 Dec

How to Improve Lead Generation with Microsurveys

What Are Microsurveys? Generating marketing qualified leads is one of the highest priorities for innovative marketing professionals. However, over 50% of marketers admit struggling with lead generation. If this sounds familiar, then you probably also know that the key to generate well-qualified leads and move them through the funnel faster is to get to know […]

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06 Nov

Lead Tracking: 5 Best Practices for Marketing Operations

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It’s important to follow through on leads. Upon receiving a new lead, it should be categorized, accessible, and tracked for the most relevant ongoing marketing campaigns. We know that lead management is defined as the process by which marketing acquires, evaluates, nurtures, and hands off leads to the sales team. Seems like a simple definition, […]

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24 Oct

My Simple Secret for Maintaining a Healthy Database

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image-11689

Traditional database maintenance usually involves some combination of list vendors, professional database cleansing services, email scraping, and good old-fashioned personal outreach. There’s no perfect process. And with B2B data decaying at such a rapid rate—about 70% annually—for many businesses, even employing every strategy doesn’t quite cut it. It’s a daunting task that never goes away. […]

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17 Sep

How to Treat Your Buyers Like Cat Videos

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image-11237

Are you old enough to remember the first version of the internet? You’d do an internet search, and about 20,000 items came back as “relevant”? Maybe you searched for “cat videos” and you got website listings of all cities with the letters “c-a-t” in them, or you got a bunch of links to videos of […]

The post How to Treat Your Buyers Like Cat Videos appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

12 Jul

Is Your Lead Really Sales Qualified? Here’s How To Tell

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Marketing and sales team are active players in the blame game. While the sales team thinks the marketing team shared only contacts (read, unqualified leads), the marketing team blames the sales team for not being able to convert all the excellent qualified leads they hand off. Sound familiar? According to MarketingSherpa, 61% of B2B marketers […]

The post Is Your Lead Really Sales Qualified? Here’s How To Tell appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

19 Apr

What I Learned Rebuilding My Company’s Lead Qualification System

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Are you chasing the golden goose, or are you on a wild goose chase? When you’re first starting out and trying to scale your company, it’s hard to know for sure. When we were still a small, scrappy team, we took a piecemeal approach to developing our sales process and didn’t involve anyone who actually […]

The post What I Learned Rebuilding My Company’s Lead Qualification System appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

02 Mar

Best Practices for Lead Source in Your Engagement Platform

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Lead source is defined as the method by which a prospect found your product or service, and is an essential part of effective lead management. Lead source ensures that your leads remain measurable across the buyer’s journey. As you track the source of your lead through the funnel, you can quickly determine what is working […]

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14 Dec

B2B Lead Generation Strategies for 2018 Plus 5 Strategies to Kick to the Curb

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image-8061

With a new year fast approaching, now is the time to re-evaluate what lead gen strategies are worth keeping and which outdated habits should be kicked to the curb fast. Certain strategies, like content marketing and SEO, are enduring no-brainers that will continue to allow you to thrive in 2018. Others are pushing their way […]

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