Archives for Lead Management
Author: David Svigel
It's up to marketing to create and guide the conversation throughout the customer lifecycle. Thankfully, you can prepare for this by leveraging tools that sell value, rather than features, to increase lead quality and sales velocity. In this blog, I'll explain how you can use value selling tools in conjunction with your marketing platform to enhance the buyer’s journey and ultimately grow your revenue.
The post 4 Value Selling Tools to Move Leads Down the Funnel appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Adam Hutchinson
Like the middle child, the middle of the demand generation funnel receives far less attention than it deserves. But with so many transitions happening during the hand-off process, the middle of the funnel has the biggest potential for misalignment between marketing and sales, as well as within sales. Leverage these four key strategies to tackle the problem.
The post 4 Ways to Optimize the Middle of the Funnel appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Audra Sorman
Short and sweet forms result in more completes, but how do you get to know your prospects better? A marketing automation platform will allow you to track their activity to understand their buyer's journey, but asking them directly doesn't hurt either if you do it the right way. That’s where surveys come in. Here are four ways to use surveys at every stage of the funnel—from awareness to advocacy—to glean valuable insights about your leads.
The post How to Use Surveys for B2B Lead Generation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Steve Pogorzelski
Account-based marketing (ABM) continues to gain popularity among business-to-business (B2B) organizations looking to deepen engagement with specific accounts. However, for some of these B2B organizations, their efforts are falling short. Data is the basis of successful account-based marketing, so before you implement your ABM strategy, take a good look at your data. Here are three key elements of a successful ABM strategy that illustrate the need for clean, accurate data.
Author: Margot Mazur
In today's marketing oversaturated world, your buyers respond by safeguarding their information. Prospects won't give you their email address unless they trust that your company will give them valuable information. Videos can help you build trust with your audience by introducing them to the people behind your brand and giving them a glimpse of the value behind the gate. Here are four steps to set up your videos for lead generation.
The post Getting Started with Video for Lead Generation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.