Archives for Event Marketing

12 Apr

Public Service Announcement: Field Events Aren’t Dead

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why you should invest in field events

Author: Stacey Thornberry

In this age of digital engagement, we’re bombarded with messages from a multitude of online sources. With all of this digital connection, sometimes we can end up lacking authentic, HUMAN connections. Now more than ever, people crave that in-person connection, so take advantage of this desire and let your prospects and customers know you genuinely care about spending quality time with them! Read on for four reasons why field events could be your new bread-and-butter.

The post Public Service Announcement: Field Events Aren’t Dead appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

17 Feb

How to Run a Successful Webinar from Beginning to End

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running successful webinars

Author: Mary Kate Francis

Webinar programs are important in any marketing mix for several reasons. They provide a convenient forum for your company to establish itself as a thought leader in your space and help develop your brand voice. But more than that, webinars can be significant (and inexpensive) revenue drivers for your business. Here are five steps for running a smooth webinar, from conception to measurement.

The post How to Run a Successful Webinar from Beginning to End appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

12 Oct

In the Field: How to Keep Calm Under Pressure and Come Out on Top

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Germany, Neuss, Business woman meditating on desk

Author: Stacey Thornberry

As a field marketer, there will be many times when you might get thrown off guard by situations beyond your control–but there are also ways that you can best deal with them and come out on top. In this blog, I'll share my three golden rules for surviving challenging circumstances, along with real-world examples from my own (and my colleagues') experiences.

The post In the Field: How to Keep Calm Under Pressure and Come Out on Top appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

09 Aug

The Field Marketer’s Pocket Dictionary: 7 Terms You Need to Know

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The Field Marketer’s Pocket Dictionary- 7 Terms You Need to Know

Author: Stacey Thornberry

Acronyms are abound in this digital age. This also happens in the world of marketing–from BEO to ASP to ROI. As a field marketer, it's important to understand all the terminology that is used in running an event from end-to-end–from planning and execution to reporting on your results. I'll define some of these important field marketing terms in this blog–complete with insider tips and personal stories.

The post The Field Marketer’s Pocket Dictionary: 7 Terms You Need to Know appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.