Archives for Event Marketing

16 Feb

5 Ways to Increase Event Engagement

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Over the last decade, marketers’ opinions of events have gone up and down. To some, events can be a monumental waste of money. But to many others, there’s an increasing sense of value in running expos and conferences. They bring your best customers together and attract a wider audience from your target market. It’s what […]

The post 5 Ways to Increase Event Engagement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

21 Dec

3 Strategies to Maximize the ROI of Your Next Event

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Did you know that 24% of global marketing budgets were spent on events in 2017? That’s almost a quarter of your budget going to events such as: Breakfast/Lunch & Learn Series User Group Meetings Executive Networking Dinners Roadshows or 1 Day Seminars Customer Advisory Boards Tradeshows User Conferences While events can be powerful for driving engagement […]

The post 3 Strategies to Maximize the ROI of Your Next Event appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

30 Nov

3 Ways Automation Can Accelerate Event Growth

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Hosting events is like growing a small business. You start with a shoestring staff and limited tools, but as your event gets bigger, so do your needs. More team members come aboard to handle the load, more technology and tools enter the fray, and what was once a straightforward task becomes a never-ending cycle of […]

The post 3 Ways Automation Can Accelerate Event Growth appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

05 Oct

13 Marketing Tactics to Boost Your Event ROI

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Have you ever spent months designing and building your booth to showcase your incredible products and wow the trade show crowds? Perhaps you’ve devoted days to perfecting every word and graphic for your presentation at a conference. Then, despite nailing your booth or presentation, you’ve been disappointed in the results. The event did not produce the […]

The post 13 Marketing Tactics to Boost Your Event ROI appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

08 Jun

Double Duty: Why Hybrid Events Hook Millennials

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Hybrid events cater to Millennial's needs by offering both on-site and virtual components for attendees and participants. By identifying and understanding key Millennial characteristics, we can see how hybrid events satisfy their sweet tooth for content consumption and social involvement.

The post Double Duty: Why Hybrid Events Hook Millennials appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

16 May

3 Mistakes Field Marketers Make (And, How to Avoid Them)

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How to Do Field Marketing

Author: Stacey Thornberry

We all make mistakes. Really. Even perfectionists (aka the personality type that's typically drawn to the field marketing profession). But my motto is, "it’s not a mistake unless you DON’T learn from it" (and then do it again…). So, you’re welcome in advance. I'm going to help you learn from others’ mistakes so you don't have to make your own. Here are three of the biggest mistakes that field marketers make—taken from my own experience and friends/colleagues who have been honest enough to share.

The post 3 Mistakes Field Marketers Make (And, How to Avoid Them) appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

12 Apr

Public Service Announcement: Field Events Aren’t Dead

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why you should invest in field events

Author: Stacey Thornberry

In this age of digital engagement, we’re bombarded with messages from a multitude of online sources. With all of this digital connection, sometimes we can end up lacking authentic, HUMAN connections. Now more than ever, people crave that in-person connection, so take advantage of this desire and let your prospects and customers know you genuinely care about spending quality time with them! Read on for four reasons why field events could be your new bread-and-butter.

The post Public Service Announcement: Field Events Aren’t Dead appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.