Archives for Event Marketing
Over the last decade, marketers’ opinions of events have gone up and down. To some, events can be a monumental waste of money. But to many others, there’s an increasing sense of value in running expos and conferences. They bring your best customers together and attract a wider audience from your target market. It’s what […]
The post 5 Ways to Increase Event Engagement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Did you know that 24% of global marketing budgets were spent on events in 2017? That’s almost a quarter of your budget going to events such as: Breakfast/Lunch & Learn Series User Group Meetings Executive Networking Dinners Roadshows or 1 Day Seminars Customer Advisory Boards Tradeshows User Conferences While events can be powerful for driving engagement […]
The post 3 Strategies to Maximize the ROI of Your Next Event appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Marketers often center campaigns on content, but unfortunately too many marketers of events think about content too late. Learn how to create high-quality and engaging pre-event content with these five tips and examples. Continue reading →
The post Pre-Event Content: 5 Tips for Creating Excitement (and a Bit of FOMO) appeared first on Content Marketing Institute.
Hosting events is like growing a small business. You start with a shoestring staff and limited tools, but as your event gets bigger, so do your needs. More team members come aboard to handle the load, more technology and tools enter the fray, and what was once a straightforward task becomes a never-ending cycle of […]
The post 3 Ways Automation Can Accelerate Event Growth appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
How can pop-up experiences deliver something a little more meaningful? Maybe an experience that transcends the selfie moment and has more staying power? Discover how five brands are doing just that. Continue reading →
The post How Brands Use Pop-Up Experiences to Make a Lasting Impression appeared first on Content Marketing Institute.
Have you ever spent months designing and building your booth to showcase your incredible products and wow the trade show crowds? Perhaps you’ve devoted days to perfecting every word and graphic for your presentation at a conference. Then, despite nailing your booth or presentation, you’ve been disappointed in the results. The event did not produce the […]
The post 13 Marketing Tactics to Boost Your Event ROI appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Conferences are not for the faint of heart. It’s a challenge to leave with fresh relationships and meaningful connections. That’s why you should consider adopting some of these 101 networking tips. Continue reading →
The post How to Network at a Conference: 101 Tips From Marketing’s Best appeared first on Content Marketing Institute.
Hybrid events cater to Millennial's needs by offering both on-site and virtual components for attendees and participants. By identifying and understanding key Millennial characteristics, we can see how hybrid events satisfy their sweet tooth for content consumption and social involvement.
The post Double Duty: Why Hybrid Events Hook Millennials appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Stacey Thornberry
We all make mistakes. Really. Even perfectionists (aka the personality type that's typically drawn to the field marketing profession). But my motto is, "it’s not a mistake unless you DON’T learn from it" (and then do it again…). So, you’re welcome in advance. I'm going to help you learn from others’ mistakes so you don't have to make your own. Here are three of the biggest mistakes that field marketers make—taken from my own experience and friends/colleagues who have been honest enough to share.
Author: Stacey Thornberry
In this age of digital engagement, we’re bombarded with messages from a multitude of online sources. With all of this digital connection, sometimes we can end up lacking authentic, HUMAN connections. Now more than ever, people crave that in-person connection, so take advantage of this desire and let your prospects and customers know you genuinely care about spending quality time with them! Read on for four reasons why field events could be your new bread-and-butter.
The post Public Service Announcement: Field Events Aren’t Dead appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.