Archives for Content Creation - Page 2

05 Apr

How to Create Unified Content That Works in Diverse Global Markets [Examples]

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image-9609

As a marketer in a global company, your content must be unified everywhere in the world. But rigid consistency across cultures can backfire or undercut your business goals. You need a two-direction approach – top-down and bottom-up. Continue reading

The post How to Create Unified Content That Works in Diverse Global Markets [Examples] appeared first on Content Marketing Institute.

26 Feb

The One Thing That Can Make a Big Difference in Your Infographics

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image-9098

If your process for infographics is chaotic, content random, and design guidelines unclear, the final product is rarely engaging or effective. Create this one document following a few simple steps to map a clear road for better infographics. Continue reading

The post The One Thing That Can Make a Big Difference in Your Infographics appeared first on Content Marketing Institute.

23 Feb

The Business Story Argument: A Working Framework to Pressure Test Your Story

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image-9084

Want an easy-to-follow test to see if your story is well-crafted, entertaining, engaging, and ultimately convincing? Learn Robert Rose’s new three-act pressure test (and how to create the framework if you don’t have one). Continue reading

The post The Business Story Argument: A Working Framework to Pressure Test Your Story appeared first on Content Marketing Institute.