Archives for Content Creation - Page 11

28 Aug

How to Connect with a Hard-to-Reach Audience: A Niche Marketing Strategy

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You must make meaningful connections with your target audience on a limited budget. Sound familiar? Learn how a homeopathic medicine company is doing that by reaching its target audience with niche content – its Pickleball Channel. Continue reading

The post How to Connect with a Hard-to-Reach Audience: A Niche Marketing Strategy appeared first on Content Marketing Institute.

15 Aug

Should You Optimize Content for Google AMP and Facebook Instant Articles?

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Thinking about optimizing content for Google AMP and Facebook Instant Articles? Let’s look at the pros and cons, and the four questions you should ask. Then use three tools to ensure that your site lives in a mobile-friendly world. Continue reading

The post Should You Optimize Content for Google AMP and Facebook Instant Articles? appeared first on Content Marketing Institute.

09 Aug

How to Build a Content Marketing Practice in a Year: Lessons From Monster

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A year ago Margaret Magnarelli became managing editor of Monster. Tasked with reestablishing the brand's voice and reconnecting with its core audience, she made it happen. That’s why she’s a Content Marketer of the Year Finalist. Continue reading

The post How to Build a Content Marketing Practice in a Year: Lessons From Monster appeared first on Content Marketing Institute.

08 Aug

Are Your Customers Unsubscribing? 3 Ways to Deliver Delightful Content Experiences

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Even the goodwill generated from an exceptional customer experience can’t last if your customers’ content experiences with the company suck. Learn these three methods to delivering exceptional content experiences. Continue reading

The post Are Your Customers Unsubscribing? 3 Ways to Deliver Delightful Content Experiences appeared first on Content Marketing Institute.