Archives for Content Creation - Page 11
Companies focused on their customers are 60% more profitable than ones that aren’t customer-centric. Imagine what could happen to your marketing if your content was customer-focused. These three steps can help you do that. Continue reading →
The post 3 Customer Research Tactics to Help Content Creation appeared first on Content Marketing Institute.
Will the content bubble burst like the dot-com bubble? No. But content marketers do need to always be preparing for where content marketing is going next to set themselves up for success. Here are some of the predictions. Continue reading →
Nothing will better arm your content marketing department than interaction with people who talk directly to the audience on a daily basis. Here are four ways to build better content by encouraging collaboration with the sales team. Continue reading →
The post 4 Ways Your Sales Team Can Help Your Content Marketing appeared first on Content Marketing Institute.
This week, the guys review the highlights of Content Marketing World 2016, discuss the merits of creating less content, and shut down complaints about YouTube's latest ad model, plus rants, raves and an example of the week from Kodak. Continue reading →
The post This Week in Content Marketing: The Business Model of More vs. Less Content appeared first on Content Marketing Institute.
If you are among the marketers who lack clarity on what successful content marketing looks like, take a peek at the Content Marketing Awards’ Project of the Year finalists and get helpful takeaways for your own programs.
The post See What Content Marketing Success Truly Looks Like appeared first on Content Marketing Institute.
To connect with busy executives, you need content that taps directly into the C-suite’s most pressing priorities and concerns. Discover how to find the elusive sweet spot in the content trifecta. Continue reading →
The post How to Grab C-Suite Attention With Relevant Content appeared first on Content Marketing Institute.
Engagement is the difference between a home-run piece of content and one doomed for a quick out. That's why you should consider these three tips for creating ultra-targeted content that can attract your target audience.
The post 3 Tips to Create Ultra-Targeted Content for More Engagement appeared first on Content Marketing Institute.
You must make meaningful connections with your target audience on a limited budget. Sound familiar? Learn how a homeopathic medicine company is doing that by reaching its target audience with niche content – its Pickleball Channel. Continue reading →
The post How to Connect with a Hard-to-Reach Audience: A Niche Marketing Strategy appeared first on Content Marketing Institute.
Fifteen content marketing experts each share one thing you can do to improve your current content marketing. The list has some familiar recommendations and a few surprises — from promotion and measurement to relevancy and uniqueness. Continue reading →
The post 15 Experts Reveal the No. 1 Thing You Should Do in Content Marketing appeared first on Content Marketing Institute.