Archives for Content Creation - Page 11

17 Sep

This Week in Content Marketing: The Business Model of More vs. Less Content

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This week, the guys review the highlights of Content Marketing World 2016, discuss the merits of creating less content, and shut down complaints about YouTube's latest ad model, plus rants, raves and an example of the week from Kodak. Continue reading

The post This Week in Content Marketing: The Business Model of More vs. Less Content appeared first on Content Marketing Institute.

28 Aug

How to Connect with a Hard-to-Reach Audience: A Niche Marketing Strategy

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You must make meaningful connections with your target audience on a limited budget. Sound familiar? Learn how a homeopathic medicine company is doing that by reaching its target audience with niche content – its Pickleball Channel. Continue reading

The post How to Connect with a Hard-to-Reach Audience: A Niche Marketing Strategy appeared first on Content Marketing Institute.