Archives for Content Creation
Marketers often center campaigns on content, but unfortunately too many marketers of events think about content too late. Learn how to create high-quality and engaging pre-event content with these five tips and examples. Continue reading →
The post Pre-Event Content: 5 Tips for Creating Excitement (and a Bit of FOMO) appeared first on Content Marketing Institute.
Do you use the hub-and-spoke model for your guest blogging strategy? Learn how this method can free up your time while you still create relevant, effective guest blog posts that organically – and deservedly – link to your own site. Continue reading →
The post The Hub-and-Spoke Method of Guest Posting: Do More With Less Effort appeared first on Content Marketing Institute.
Isn't it time you thanked those who make your business successes possible? From grand gestures of goodwill to simple social shout-outs, here are just a few of the ways you can use content to show gratitude to your audience. Continue reading →
Do you have an opportunity to connect with a captive audience? Gas stations air Gas Station TV at the pumps. Panera has a landing page for its Wi-Fi users. Explore how your brand can use content to engage your captive audiences. Continue reading →
How does a white squirrel inspire creative content? Learn that and discover more ideas to make your content more creative – even if you work in a boring industry – with practical tactics from CMI’s Content Creativity Day presenters. Continue reading →
The post The Rare White Squirrel Who Eats Pumpkins (and Other Stories of Creativity) appeared first on Content Marketing Institute.
People are flocking to Amy Schmittauer’s YouTube series, Savvy Sexy Social. Why? Her popularity comes, at least in part, from her discovery of a formula for making videos that people love. Here’s her nine-part formula. Continue reading →
The post What to Do After You Press Record: A Formula for Videos People Love appeared first on Content Marketing Institute.
Want to earn more backlinks with your content? And subsequently look better in the eyes of Google? Learn the five most effective types of content used by 628 SEO experts to secure links for their brand and its content. Continue reading →
The post 5 Types of Content That Naturally Attract Links: Insights From 628 Advanced SEOs appeared first on Content Marketing Institute.
Too many marketers fail to create content for the bottom of the funnel. But content for people who are on the verge of buying, who have just bought, and who are between purchases is essential. Learn how outdoor retailer REI does it. Continue reading →
The post How to Use How-To Content to Create and Retain Loyal Customers appeared first on Content Marketing Institute.
If your perception of content marketing is flirting with disillusionment, getting the right people involved can speed the climb to enlightenment. It may not be The Princess Bride’s Pit of Despair, but no one wants to stay too long. Continue reading →
The post How to Speed Your Climb Out of the Content Marketing Pit of Despair appeared first on Content Marketing Institute.
Do your presales and post-sales content teams coordinate efforts for maximum benefit? Or are you like most brands? Presales teams sell. Post-sales teams explain. Rarely the twain shall meet. It doesn’t have to be that way. Continue reading →
The post Why Savvy Marketers Close the Pre- and Post-Sale Content Gap appeared first on Content Marketing Institute.