Archives for Content Creation
Creativity may not be the easiest path, but its benefits for your content marketing program make it well worth the effort. Learn to achieve more joy – and better results – from your creative pursuits with these tips and ideas. Continue reading →
The post How to Train Your Brain to Be Creative: Lessons for Marketers appeared first on Content Marketing Institute.
You don’t have time to A/B test every element of your email campaigns. But don’t give up on perfecting your emails. Here are eight tested tricks to bolster the conversions and overall performance of your email campaigns. Continue reading →
The post 8 Copywriting Techniques to Boost Email Conversions appeared first on Content Marketing Institute.
Daniel Pink says, “The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers …” Want to make your content marketing belong in the future? Follow four secrets of great storytellers. Continue reading →
Actor Joseph Gordon-Levitt details how a career dry spell led him to build something few startups and brands ever achieve: a thriving online community that not only pays for itself but also shares the wealth with its contributors. Continue reading →
Determining which content types and distribution formats work best for your business should never involve a roll of the dice. Make smart, strategic choices by letting CMI’s essential guide illuminate the path to success. Continue reading →
With the right branded content experience, apps can take your mobile offerings beyond convenience and straight to your audience’s list of daily pleasures. Learn how to turn a mobile app into the little content engine that could. Continue reading →
How do you define great content? Well-written, addictively readable, and keenly relevant for the audience? Sure, but it also must convert like crazy. These six tips lead to high-performing content for you and your readers. Continue reading →
You can’t write that lead. You can’t come up with the visuals. You can’t figure a new way to tackle the same topic. Get out of that slump and take a tip (or 27) from your fellow marketers. (Read to the end for the most drastic idea.) Continue reading →
Though clients trusted the company, its marketing was immature. It lagged in thought leadership and digital marketing – far behind its competitors. Then, the financial services company created a content brand. Continue reading →
The post Falling Behind Your Competitors? Build a Content Brand appeared first on Content Marketing Institute.