Archives for Content Creation
You can’t write that lead. You can’t come up with the visuals. You can’t figure a new way to tackle the same topic. Get out of that slump and take a tip (or 27) from your fellow marketers. (Read to the end for the most drastic idea.) Continue reading →
Though clients trusted the company, its marketing was immature. It lagged in thought leadership and digital marketing – far behind its competitors. Then, the financial services company created a content brand. Continue reading →
The post Falling Behind Your Competitors? Build a Content Brand appeared first on Content Marketing Institute.
As a marketer in a global company, your content must be unified everywhere in the world. But rigid consistency across cultures can backfire or undercut your business goals. You need a two-direction approach – top-down and bottom-up. Continue reading →
The post How to Create Unified Content That Works in Diverse Global Markets [Examples] appeared first on Content Marketing Institute.
Do you know how data visualization can transform your content – and make research more accessible to your audience? Let’s walk through the what, how, and why of dataviz for marketing, including key tips, tools, and helpful resources. Continue reading →
Conducting original research to gather data for e-books, reports, blog posts, etc., requires planning. These eight things are essential for high-quality research to position your brand as a thought leader and helpful resource. Continue reading →
The post Thinking of Creating Original Research? 8 Things to Consider appeared first on Content Marketing Institute.
Want to create content that gives your readers palpitations? Read this insider’s view of how a new kind of global business news outlet is creating content that its audience freaking loves. Continue reading →
Ready to discover how to produce well-conceived, well-written stories? Read this handy tutorial on the essentials, plus helpful guidance for taking content creation efforts to the next level. Continue reading →
The post Road Map to Success: Creating the Content of Your Audience’s Dreams appeared first on Content Marketing Institute.
How do you create a newsletter so compelling people not only subscribe to it but also look forward to receiving and reading it? Scott Monty has a few thoughts on this challenge based on his expertise and his own perusing. Continue reading →
The post How the Best Newsletters Get – and Keep – Readers’ Attention appeared first on Content Marketing Institute.
It’s been said, “There is nothing to writing. All you do is sit down at the typewriter and bleed.” Really? Stop bleeding. Improve your writing with these seven fixes (including bad and good examples). Your readers will thank you. Continue reading →