Archives for Content Creation

22 Aug

Content Amplification: How to Promote and Distribute Content Effectively

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If content is not converting on its own, it’s hard to prove ROI of content marketing. It’s time to start using channels outside of organic traffic to deliver your content to desired audiences. It’s time for content amplification. Continue reading

The post Content Amplification: How to Promote and Distribute Content Effectively appeared first on Content Marketing Institute.

11 Aug

Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video

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image-6469

Still tentative when it comes to video? Get over it. A longtime video tinkerer says all marketers should be producing video in-house. Read his advice for fearful marketers and tips to shoot your very first video. Continue reading

The post Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video appeared first on Content Marketing Institute.

07 Aug

Convert Your Most Vital (and Most Ignored) Audience Into Brand Ambassadors

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Do you ignore your organization’s most important audience? Chances are, you put all your brand-building energy into external messages. But if company employees aren’t part of your content marketing strategy, you miss an opportunity. Continue reading

The post Convert Your Most Vital (and Most Ignored) Audience Into Brand Ambassadors appeared first on Content Marketing Institute.

25 Jul

How Professional Services Marketers Can Stand Out in a Crowded Marketplace

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image-6251

Information overload. Multiple decision-makers. Service of diverse industries. Ubiquity of thought leaders and experts. Industry or governmental regulations. All professional services marketers face these pervasive challenges, but the successful ones tackle them head-on. Let’s get started. Continue reading

The post How Professional Services Marketers Can Stand Out in a Crowded Marketplace appeared first on Content Marketing Institute.

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