Archives for Content Creation
How does a brand create content that stands out in a crowded world? Check out these four out-of-the-box case studies from multiple industries and learn how to get similar results for your brand. Continue reading →
The post 4 Case Studies Show How to Crush It With Out-of-the-Box Content Marketing appeared first on Content Marketing Institute.
When you consume a piece of high-quality content, do you ponder how they do it and wonder if it helps the business? If so, you’ll like this behind-the-scenes look at the content process followed by teams at five software brands. Continue reading →
With a sound strategy and some creativity, podcasts can bring big content marketing benefits to just about any business. Learn how to attract listeners and boost your bottom line from these brand success stories. Continue reading →
The post How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands] appeared first on Content Marketing Institute.
Why would one intentionally create something utterly useless for their organization or their audience? Yet, a lot of content sucks. We’ve all seen (and sometimes created) it. Read on for a splash of cold water to wake up your content. Continue reading →
B2B and B2C brands delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to media partnerships. Get inspired by 15 brands doing just that as shared in CCO’s Idea Garage in 2017. Continue reading →
The post CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples appeared first on Content Marketing Institute.
Billions of AI-created pieces of content are published yearly. Are human content creators in danger of losing their jobs? Not quite. Despite the growth in AI writing capabilities, the human content writer is needed more than ever. Continue reading →
Marketers often center campaigns on content, but unfortunately too many marketers of events think about content too late. Learn how to create high-quality and engaging pre-event content with these five tips and examples. Continue reading →
The post Pre-Event Content: 5 Tips for Creating Excitement (and a Bit of FOMO) appeared first on Content Marketing Institute.
Do you use the hub-and-spoke model for your guest blogging strategy? Learn how this method can free up your time while you still create relevant, effective guest blog posts that organically – and deservedly – link to your own site. Continue reading →
The post The Hub-and-Spoke Method of Guest Posting: Do More With Less Effort appeared first on Content Marketing Institute.
Isn't it time you thanked those who make your business successes possible? From grand gestures of goodwill to simple social shout-outs, here are just a few of the ways you can use content to show gratitude to your audience. Continue reading →
Do you have an opportunity to connect with a captive audience? Gas stations air Gas Station TV at the pumps. Panera has a landing page for its Wi-Fi users. Explore how your brand can use content to engage your captive audiences. Continue reading →