Archives for Email Marketing
Many marketers understand the power of implementing automated drip campaigns to turn leads into customers by moving them through the sales cycle. Truly successful marketers know the best bang for your marketing buck comes from using drip campaigns to nurture existing customers. Why? Smart marketers know that it’s easier and more cost effective to sell […]
Nearly 3 out of 4 online shopping carts are abandoned. There are a myriad of reasons why customers abandon their carts, from sticker shock about shipping rates to lack of trust in your data privacy policies. Whatever the reasons are behind this astronomical number, the fact remains that marketers need to address this unavoidable issue. […]
The post Crafting Cart Abandonment Emails that Work appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
If you’ve got a substantial email list, there’s no sense in just sitting on it, and letting it stagnate. Make the most of each and every contact on that list, through your targeted email campaigns in order to see the best results. Segmenting and automating your email marketing is essential if you want to attain […]
There’s no doubt that email is critical for B2B marketing—in fact, it’s often rated the top channel in industry surveys. But when it comes to the Engagement Economy, the B2B email playbook is woefully behind. Email is primarily a 1-way channel for outbound marketing, rather than a 2-way channel for engagement marketing. Most companies don’t […]
The post Tips for Email Success in the Engagement Economy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Lessons from an email marketing master —5 tips for making your lead nurturing emails stand out in the inbox.
The post 5 Ways to Make Your Lead Nurturing Emails Stand Out appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
In this blog, we’ll explore whether HTML or Text emails are more effective.
The post HTML or Text Emails: Which is Better? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Ellen Gomes
There are lots of “how to” resources out there, and lists of tips for email marketing—and many are great resources. But sometimes a little bit of organic inspiration is what you really need to get the creativity flowing. Here are seven of the best email marketing campaigns we saw in 2016.
The post 7 of the Best Email Marketing Campaigns of 2016 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Cassidy Milder
It’s been an interesting past few years for email marketing. From those who (loudly) declared email dead, to those who were ready to defend it with their dying breath, email has certainly opened up divisions between marketers. Still, the vast majority of us probably take a more reasoned position toward email campaigns: email isn’t dead, it’s just going to have to get smarter.
Author: Mike Madden
I’ll admit it. Email marketing is scary. Not every email you send will be a winner. Luckily, with sound testing methodology and an exhaustive list of A/B testing ideas, you can learn how to better engage subscribers and send your email performance through the roof!
The post Tips & Tricks for Optimizing Your Emails appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Jingcong Zhao
In the past six months at Socedo, we’ve shifted our email marketing strategy from persona-driven campaigns to intent-driven campaigns. This shift has helped us dramatically increase our email performance and opportunity creation rates. In this blog post, I’ll explain why an intent-based email marketing strategy is effective and how you can create successful email campaigns from social intent data.
The post How to Leverage Social Intent Data for Email Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.