Archives for Email Marketing

15 Mar

5 Email Reactivation Campaigns That Win Subscribers Back

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reactivation campaign examples

Author: Mike Madden

As children, we left it up to flower petals to determine if our crush liked us back. Simpler times, am I right? But as marketers, we know that the emotions of our subscribers aren’t so black and white. In every email database, there’s a portion of subscribers who you might refer to as the “love me nots.” In this blog, I'll share five powerful reactivation campaigns to get some more love out of inactive subscribers.

The post 5 Email Reactivation Campaigns That Win Subscribers Back appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

04 Jan

The Email Marketing Superhero: ALT Tag

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email marketing alt tag

Author: Mike Madden

“Don’t you just love when all of your images get blocked by ISPs?”–said no email marketer ever (unless it was sarcastic). Luckily, we have ALT tags, which are alternative text tags for images. When images don’t download automatically by an email client or the recipient chooses not to open your email, the alternative text will be displayed instead. In this blog, I'll walk through how to set up ALT tags for your emails in just a few steps.

The post The Email Marketing Superhero: ALT Tag appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

12 Dec

7 Ways to Bring Your Emails Back to Life with Dynamic Content

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improve email with dynamic content

Author: Jeff Kupietzky

When it comes to your email marketing campaigns, it’s tough to find the right mix of spice and substance to satisfy your subscribers' expectations and needs. That’s where dynamic email comes in. Dynamic email delivers open-time personalization for every subscriber, with elements that update and refresh every time the email is opened. Here are seven dynamic, personalized elements you can incorporate into your emails to kick your campaigns up a notch.

The post 7 Ways to Bring Your Emails Back to Life with Dynamic Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

11 Aug

3 Big Email Marketing Mistakes That Are Hurting Your Campaigns

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3 Big Email Marketing Mistakes That Are Hurting Your Campaigns

Author: Mike Madden

The mistakes that we make in our personal lives often aren’t as public as email marketing mistakes. We’re talking about the difference between a few people knowing versus a few hundred thousand people knowing. To keep your email marketing campaigns in check and save you from massive levels of embarrassment, I’ve put together the three biggest mistakes that email marketers make and how you can fix them.

The post 3 Big Email Marketing Mistakes That Are Hurting Your Campaigns appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.