Archives for Email Marketing

13 Nov

Increased Email Clicks Might Not Be Due to Your Marketing Prowess

image-11907
image-11907

Email marketers are reporting an increase in click volumes. Is this because marketers are just that good now? Unfortunately, not so much. The most common were instances of user behavior where all the links within an email have been clicked. Often, these were narrowed down to specific business targets at the same corporate domain within a customer’s database. […]

The post Increased Email Clicks Might Not Be Due to Your Marketing Prowess appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

01 Nov

How to Make Sure You Give as Much as You Take in Email Marketing

image-11772
image-11772

In the 46 years of its existence, email has become more of a marketing tool than a casual interface for friends and co-workers. In fact, according to TowerData, the first email marketing blast ever sent in 1978 achieved a whopping $13 million in revenue, which amounts to about $78 million today. And the email trend continues: […]

The post How to Make Sure You Give as Much as You Take in Email Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

23 Oct

How to Read Digital Body Language for Email Marketers

image-11679
image-11679

The best salespeople pay attention to buying cues from their customers. If there are no buying signals, they move on to a better lead. They are persistent when they sense a deal can be closed quickly but recognize that sometimes timing issues are at play. By giving their prospect space and following up a little […]

The post How to Read Digital Body Language for Email Marketers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

16 Aug

The Case for Email Marketing Metrics: Top 5 Best Practices

image-10938
image-10938

Email matters more today than ever before. By the end of 2018, an estimated $500 billion in digital commerce revenue will be attributable to email marketing, reports Gartner. And if you are managing email marketing campaigns your CMO wants to know: What impact did they make in terms of revenue? Can you prove they achieved […]

The post The Case for Email Marketing Metrics: Top 5 Best Practices appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

27 Jul

What Amount of Email Personalization is Good Personalization?

image-10749
image-10749

Sending an email can be as good as having a real conversation with a person. If you are a business using email for your marketing activities, you must be adding personal touches to your emails to make it look and sound more tailor-made and relevant. Personalized emails stand out in the subscribers’ inboxes as highly relevant […]

The post What Amount of Email Personalization is Good Personalization? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

09 Jul

5 Email Marketing Strategies to Try in 2018

image-10576
image-10576

There have never been more avenues available for marketing than there are these days—TV, radio, billboards, website ads, social media, and so on. But even with all these channels to choose from, 80% of marketers agree email marketing remains one of the most effective strategies. With marketing automation in place, it’s tempting to “set it and […]

The post 5 Email Marketing Strategies to Try in 2018 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

02 Jul

5 Drip Campaigns Every Brand Needs to Have and Why They Matter

image-10510
image-10510

There are few things more valuable than automated marketing when it comes to moving customers down your sales funnel. It’s why more than 53% of B2B companies have already implemented a marketing automation platform. The great thing about automation is that it allows you to set it and forget it, saving you time and money. […]

The post 5 Drip Campaigns Every Brand Needs to Have and Why They Matter appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

04 Jun

5 Emails to Send to Your Customers—and How to Send Them

image-10267
image-10267

Since the first email was sent in 1971, it has grown to be one of the strongest ways to reach your customers. Email is still one of the most underrated but valuable tools for any person who wants to grow their business while also nurturing potential customers. I say underrated because many people have falsely speculated that email will […]

The post 5 Emails to Send to Your Customers—and How to Send Them appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

06 Feb

What Email Subject Line Length Works Best?

image-8857
image-8857

Alright fellow marketers, let’s get to the bottom of this. Subject lines can be one of the most frustrating components of email marketing. How can something possibly be short, fun, eye-catching, enticing, and compelling all at the same time? I know. It doesn’t make any sense. As a result, marketers are plagued by a few […]

The post What Email Subject Line Length Works Best? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

27 Dec

How to Get a Handle on Rising Unsubscribe Rates

image-8388
image-8388

You checked the report and confirmed it: your email unsubscribe rate is creeping up. You noticed it rising slightly in the past few months, but it’s really starting to get out of hand. What do you do? One thing you can’t do is ignore it. A high unsubscribe rate can seriously hurt your reputation as […]

The post How to Get a Handle on Rising Unsubscribe Rates appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

1 2 4