Archives for Email Marketing

05 May

7 of the Best Email Marketing Campaigns of 2016

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Best Email Examples 2016

Author: Ellen Gomes

There are lots of “how to” resources out there, and lists of tips for email marketing—and many are great resources. But sometimes a little bit of organic inspiration is what you really need to get the creativity flowing. Here are seven of the best email marketing campaigns we saw in 2016.

The post 7 of the Best Email Marketing Campaigns of 2016 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

03 May

3 Steps for Successful Email Marketing Campaigns in a “Post-Email” World

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Modern Email Marketing

Author: Cassidy Milder

It’s been an interesting past few years for email marketing. From those who (loudly) declared email dead, to those who were ready to defend it with their dying breath, email has certainly opened up divisions between marketers. Still, the vast majority of us probably take a more reasoned position toward email campaigns: email isn’t dead, it’s just going to have to get smarter.

The post 3 Steps for Successful Email Marketing Campaigns in a “Post-Email” World appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

11 Apr

How to Leverage Social Intent Data for Email Marketing

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leveraging intent data to trigger emails

Author: Jingcong Zhao

In the past six months at Socedo, we’ve shifted our email marketing strategy from persona-driven campaigns to intent-driven campaigns. This shift has helped us dramatically increase our email performance and opportunity creation rates. In this blog post, I’ll explain why an intent-based email marketing strategy is effective and how you can create successful email campaigns from social intent data.

The post How to Leverage Social Intent Data for Email Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

15 Mar

5 Email Reactivation Campaigns That Win Subscribers Back

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reactivation campaign examples

Author: Mike Madden

As children, we left it up to flower petals to determine if our crush liked us back. Simpler times, am I right? But as marketers, we know that the emotions of our subscribers aren’t so black and white. In every email database, there’s a portion of subscribers who you might refer to as the “love me nots.” In this blog, I'll share five powerful reactivation campaigns to get some more love out of inactive subscribers.

The post 5 Email Reactivation Campaigns That Win Subscribers Back appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

04 Jan

The Email Marketing Superhero: ALT Tag

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email marketing alt tag

Author: Mike Madden

“Don’t you just love when all of your images get blocked by ISPs?”–said no email marketer ever (unless it was sarcastic). Luckily, we have ALT tags, which are alternative text tags for images. When images don’t download automatically by an email client or the recipient chooses not to open your email, the alternative text will be displayed instead. In this blog, I'll walk through how to set up ALT tags for your emails in just a few steps.

The post The Email Marketing Superhero: ALT Tag appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

12 Dec

7 Ways to Bring Your Emails Back to Life with Dynamic Content

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improve email with dynamic content

Author: Jeff Kupietzky

When it comes to your email marketing campaigns, it’s tough to find the right mix of spice and substance to satisfy your subscribers' expectations and needs. That’s where dynamic email comes in. Dynamic email delivers open-time personalization for every subscriber, with elements that update and refresh every time the email is opened. Here are seven dynamic, personalized elements you can incorporate into your emails to kick your campaigns up a notch.

The post 7 Ways to Bring Your Emails Back to Life with Dynamic Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

11 Aug

3 Big Email Marketing Mistakes That Are Hurting Your Campaigns

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3 Big Email Marketing Mistakes That Are Hurting Your Campaigns

Author: Mike Madden

The mistakes that we make in our personal lives often aren’t as public as email marketing mistakes. We’re talking about the difference between a few people knowing versus a few hundred thousand people knowing. To keep your email marketing campaigns in check and save you from massive levels of embarrassment, I’ve put together the three biggest mistakes that email marketers make and how you can fix them.

The post 3 Big Email Marketing Mistakes That Are Hurting Your Campaigns appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.