Archives for Email Marketing

16 Aug

The Case for Email Marketing Metrics: Top 5 Best Practices

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image-10938

Email matters more today than ever before. By the end of 2018, an estimated $500 billion in digital commerce revenue will be attributable to email marketing, reports Gartner. And if you are managing email marketing campaigns your CMO wants to know: What impact did they make in terms of revenue? Can you prove they achieved […]

The post The Case for Email Marketing Metrics: Top 5 Best Practices appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

27 Jul

What Amount of Email Personalization is Good Personalization?

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image-10749

Sending an email can be as good as having a real conversation with a person. If you are a business using email for your marketing activities, you must be adding personal touches to your emails to make it look and sound more tailor-made and relevant. Personalized emails stand out in the subscribers’ inboxes as highly relevant […]

The post What Amount of Email Personalization is Good Personalization? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

09 Jul

5 Email Marketing Strategies to Try in 2018

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There have never been more avenues available for marketing than there are these days—TV, radio, billboards, website ads, social media, and so on. But even with all these channels to choose from, 80% of marketers agree email marketing remains one of the most effective strategies. With marketing automation in place, it’s tempting to “set it and […]

The post 5 Email Marketing Strategies to Try in 2018 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

02 Jul

5 Drip Campaigns Every Brand Needs to Have and Why They Matter

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image-10510

There are few things more valuable than automated marketing when it comes to moving customers down your sales funnel. It’s why more than 53% of B2B companies have already implemented a marketing automation platform. The great thing about automation is that it allows you to set it and forget it, saving you time and money. […]

The post 5 Drip Campaigns Every Brand Needs to Have and Why They Matter appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

04 Jun

5 Emails to Send to Your Customers—and How to Send Them

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Since the first email was sent in 1971, it has grown to be one of the strongest ways to reach your customers. Email is still one of the most underrated but valuable tools for any person who wants to grow their business while also nurturing potential customers. I say underrated because many people have falsely speculated that email will […]

The post 5 Emails to Send to Your Customers—and How to Send Them appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

06 Feb

What Email Subject Line Length Works Best?

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image-8857

Alright fellow marketers, let’s get to the bottom of this. Subject lines can be one of the most frustrating components of email marketing. How can something possibly be short, fun, eye-catching, enticing, and compelling all at the same time? I know. It doesn’t make any sense. As a result, marketers are plagued by a few […]

The post What Email Subject Line Length Works Best? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

27 Dec

How to Get a Handle on Rising Unsubscribe Rates

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image-8388

You checked the report and confirmed it: your email unsubscribe rate is creeping up. You noticed it rising slightly in the past few months, but it’s really starting to get out of hand. What do you do? One thing you can’t do is ignore it. A high unsubscribe rate can seriously hurt your reputation as […]

The post How to Get a Handle on Rising Unsubscribe Rates appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

17 Nov

6 Tips For Email Marketing Success This Holiday Season

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Black Friday and the holidays are fast approaching. Big box retailers have filled their storefronts with holiday décor, and Santa will soon to have hour-long lines at the mall. You’ve got a choice with your brand: to embrace holiday marketing or to let it pass you by. Of course, you know that your strategy, no matter […]

The post 6 Tips For Email Marketing Success This Holiday Season appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

06 Nov

7 Tech Trends in Email for Marketers

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image-7561

Four decades after its inception, email is still considered a top channel—fiercely competing with social media and organic search when it comes to delivering ROI. In the Email Marketing Industry Census 2017, conducted by Adestra in partnership with eConsultancy, 73% of email marketers considered the performance of email campaigns either ‘excellent’ or ‘good’ while SEO came […]

The post 7 Tech Trends in Email for Marketers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

30 Oct

6 Email Marketing Tips for the B2B Marketer

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Content and social media marketing are excellent means of nurturing leads through the sales funnel, but they have their limitations. Getting site content in front of leads requires high search rankings for relevant keywords, and social media posts have a short lifespan and heavy competition. There is no guarantee that leads will discover content published […]

The post 6 Email Marketing Tips for the B2B Marketer appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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