Archives for Email Marketing

18 Oct

How to Use Drip Campaigns to Nurture Existing Customers

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Many marketers understand the power of implementing automated drip campaigns to turn leads into customers by moving them through the sales cycle. Truly successful marketers know the best bang for your marketing buck comes from using drip campaigns to nurture existing customers. Why? Smart marketers know that it’s easier and more cost effective to sell […]

The post How to Use Drip Campaigns to Nurture Existing Customers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

12 Oct

Crafting Cart Abandonment Emails that Work

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Nearly 3 out of 4 online shopping carts are abandoned. There are a myriad of reasons why customers abandon their carts, from sticker shock about shipping rates to lack of trust in your data privacy policies. Whatever the reasons are behind this astronomical number, the fact remains that marketers need to address this unavoidable issue. […]

The post Crafting Cart Abandonment Emails that Work appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

21 Sep

11 Automated Emails You Should Be Sending with Your Engagement Platform

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If you’ve got a substantial email list, there’s no sense in just sitting on it, and letting it stagnate. Make the most of each and every contact on that list, through your targeted email campaigns in order to see the best results. Segmenting and automating your email marketing is essential if you want to attain […]

The post 11 Automated Emails You Should Be Sending with Your Engagement Platform appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

08 Sep

Tips for Email Success in the Engagement Economy

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There’s no doubt that email is critical for B2B marketing—in fact, it’s often rated the top channel in industry surveys. But when it comes to the Engagement Economy, the B2B email playbook is woefully behind. Email is primarily a 1-way channel for outbound marketing, rather than a 2-way channel for engagement marketing. Most companies don’t […]

The post Tips for Email Success in the Engagement Economy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

05 May

7 of the Best Email Marketing Campaigns of 2016

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Best Email Examples 2016

Author: Ellen Gomes

There are lots of “how to” resources out there, and lists of tips for email marketing—and many are great resources. But sometimes a little bit of organic inspiration is what you really need to get the creativity flowing. Here are seven of the best email marketing campaigns we saw in 2016.

The post 7 of the Best Email Marketing Campaigns of 2016 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

03 May

3 Steps for Successful Email Marketing Campaigns in a “Post-Email” World

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Modern Email Marketing

Author: Cassidy Milder

It’s been an interesting past few years for email marketing. From those who (loudly) declared email dead, to those who were ready to defend it with their dying breath, email has certainly opened up divisions between marketers. Still, the vast majority of us probably take a more reasoned position toward email campaigns: email isn’t dead, it’s just going to have to get smarter.

The post 3 Steps for Successful Email Marketing Campaigns in a “Post-Email” World appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

11 Apr

How to Leverage Social Intent Data for Email Marketing

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leveraging intent data to trigger emails

Author: Jingcong Zhao

In the past six months at Socedo, we’ve shifted our email marketing strategy from persona-driven campaigns to intent-driven campaigns. This shift has helped us dramatically increase our email performance and opportunity creation rates. In this blog post, I’ll explain why an intent-based email marketing strategy is effective and how you can create successful email campaigns from social intent data.

The post How to Leverage Social Intent Data for Email Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.