Archives for Email Marketing
Lessons from an email marketing master —5 tips for making your lead nurturing emails stand out in the inbox.
The post 5 Ways to Make Your Lead Nurturing Emails Stand Out appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
In this blog, we’ll explore whether HTML or Text emails are more effective.
The post HTML or Text Emails: Which is Better? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Ellen Gomes
There are lots of “how to” resources out there, and lists of tips for email marketing—and many are great resources. But sometimes a little bit of organic inspiration is what you really need to get the creativity flowing. Here are seven of the best email marketing campaigns we saw in 2016.
The post 7 of the Best Email Marketing Campaigns of 2016 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Cassidy Milder
It’s been an interesting past few years for email marketing. From those who (loudly) declared email dead, to those who were ready to defend it with their dying breath, email has certainly opened up divisions between marketers. Still, the vast majority of us probably take a more reasoned position toward email campaigns: email isn’t dead, it’s just going to have to get smarter.
Author: Mike Madden
I’ll admit it. Email marketing is scary. Not every email you send will be a winner. Luckily, with sound testing methodology and an exhaustive list of A/B testing ideas, you can learn how to better engage subscribers and send your email performance through the roof!
The post Tips & Tricks for Optimizing Your Emails appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Jingcong Zhao
In the past six months at Socedo, we’ve shifted our email marketing strategy from persona-driven campaigns to intent-driven campaigns. This shift has helped us dramatically increase our email performance and opportunity creation rates. In this blog post, I’ll explain why an intent-based email marketing strategy is effective and how you can create successful email campaigns from social intent data.
The post How to Leverage Social Intent Data for Email Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Mike Madden
As children, we left it up to flower petals to determine if our crush liked us back. Simpler times, am I right? But as marketers, we know that the emotions of our subscribers aren’t so black and white. In every email database, there’s a portion of subscribers who you might refer to as the “love me nots.” In this blog, I'll share five powerful reactivation campaigns to get some more love out of inactive subscribers.
Author: Mike Madden
“Don’t you just love when all of your images get blocked by ISPs?”–said no email marketer ever (unless it was sarcastic). Luckily, we have ALT tags, which are alternative text tags for images. When images don’t download automatically by an email client or the recipient chooses not to open your email, the alternative text will be displayed instead. In this blog, I'll walk through how to set up ALT tags for your emails in just a few steps.
The post The Email Marketing Superhero: ALT Tag appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Jeff Kupietzky
When it comes to your email marketing campaigns, it’s tough to find the right mix of spice and substance to satisfy your subscribers' expectations and needs. That’s where dynamic email comes in. Dynamic email delivers open-time personalization for every subscriber, with elements that update and refresh every time the email is opened. Here are seven dynamic, personalized elements you can incorporate into your emails to kick your campaigns up a notch.