Archives for Email Marketing

27 Dec

How to Get a Handle on Rising Unsubscribe Rates

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You checked the report and confirmed it: your email unsubscribe rate is creeping up. You noticed it rising slightly in the past few months, but it’s really starting to get out of hand. What do you do? One thing you can’t do is ignore it. A high unsubscribe rate can seriously hurt your reputation as […]

The post How to Get a Handle on Rising Unsubscribe Rates appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

17 Nov

6 Tips For Email Marketing Success This Holiday Season

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Black Friday and the holidays are fast approaching. Big box retailers have filled their storefronts with holiday décor, and Santa will soon to have hour-long lines at the mall. You’ve got a choice with your brand: to embrace holiday marketing or to let it pass you by. Of course, you know that your strategy, no matter […]

The post 6 Tips For Email Marketing Success This Holiday Season appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

06 Nov

7 Tech Trends in Email for Marketers

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Four decades after its inception, email is still considered a top channel—fiercely competing with social media and organic search when it comes to delivering ROI. In the Email Marketing Industry Census 2017, conducted by Adestra in partnership with eConsultancy, 73% of email marketers considered the performance of email campaigns either ‘excellent’ or ‘good’ while SEO came […]

The post 7 Tech Trends in Email for Marketers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

30 Oct

6 Email Marketing Tips for the B2B Marketer

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Content and social media marketing are excellent means of nurturing leads through the sales funnel, but they have their limitations. Getting site content in front of leads requires high search rankings for relevant keywords, and social media posts have a short lifespan and heavy competition. There is no guarantee that leads will discover content published […]

The post 6 Email Marketing Tips for the B2B Marketer appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

18 Oct

How to Use Drip Campaigns to Nurture Existing Customers

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Many marketers understand the power of implementing automated drip campaigns to turn leads into customers by moving them through the sales cycle. Truly successful marketers know the best bang for your marketing buck comes from using drip campaigns to nurture existing customers. Why? Smart marketers know that it’s easier and more cost effective to sell […]

The post How to Use Drip Campaigns to Nurture Existing Customers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

12 Oct

Crafting Cart Abandonment Emails that Work

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Nearly 3 out of 4 online shopping carts are abandoned. There are a myriad of reasons why customers abandon their carts, from sticker shock about shipping rates to lack of trust in your data privacy policies. Whatever the reasons are behind this astronomical number, the fact remains that marketers need to address this unavoidable issue. […]

The post Crafting Cart Abandonment Emails that Work appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

21 Sep

11 Automated Emails You Should Be Sending with Your Engagement Platform

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If you’ve got a substantial email list, there’s no sense in just sitting on it, and letting it stagnate. Make the most of each and every contact on that list, through your targeted email campaigns in order to see the best results. Segmenting and automating your email marketing is essential if you want to attain […]

The post 11 Automated Emails You Should Be Sending with Your Engagement Platform appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

08 Sep

Tips for Email Success in the Engagement Economy

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There’s no doubt that email is critical for B2B marketing—in fact, it’s often rated the top channel in industry surveys. But when it comes to the Engagement Economy, the B2B email playbook is woefully behind. Email is primarily a 1-way channel for outbound marketing, rather than a 2-way channel for engagement marketing. Most companies don’t […]

The post Tips for Email Success in the Engagement Economy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.