Archives for Consumer - Page 20

01 Dec

31 Influencers to Follow in 2017: A Social Countdown

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31 Influencers to Follow In 2017

Author: Ellen Gomes

In the holiday spirit of spreading cheer, goodwill, and awesome marketing, we've pulled together a pretty awesome list of marketing influencers to help you stay on top of trends in 2017. Join us for the #marketocountdown on our social channels (Twitter and Instagram) and see a new influencer revealed each day as we count down to New Year's.

The post 31 Influencers to Follow in 2017: A Social Countdown appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

30 Nov

How to Navigate the Social Ad Spend Solar System [Infographic]

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Author: Mike Tomita

Given this expanding universe of continually evolving options, you may feel a bit overwhelmed as you're evaluating if, when, and how to jump into social advertising. Fear not, other marketers have already planted footprints across the solar system of social advertising and we can all benefits from their brave efforts. Here are a couple of points to keep in mind as you start your odyssey.

The post How to Navigate the Social Ad Spend Solar System [Infographic] appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

23 Nov

3 Things Marketers Can Be Thankful For

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3 things marketers can be thankful for

Author: Marissa Lyman

Beyond food and American football, Thanksgiving is about giving thanks. This time of year is rough for marketers. Many of us are already chin-deep in 2017 planning and can barely think about the rest of this calendar year, but let’s take a brief moment to think about what we’re thankful for. Here are three things marketers can be thankful for.

The post 3 Things Marketers Can Be Thankful For appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

21 Nov

How Your Content Marketing Can Get an Extra Lift From Influencers

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Influencers help content marketing

Author: Ellen Gomes

For a long time, “influencer marketing” was about leveraging these people to get in front of their audiences, but that’s not a long-term strategy (and it’s not very nice). A better, mutually beneficial approach is partnering with them to improve everyone’s brand. Read on to learn how to build real relationships with influencers to give your marketing a boost.

The post How Your Content Marketing Can Get an Extra Lift From Influencers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

16 Nov

4 Ways to Elevate Your Marketing with Great Content

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4 Ways to Elevate Your Marketing with Great Content

Author: Elaine Ip

As marketers, we’re always looking for new ways to engage our audience. If you’ve been keeping track of key trends, you know that video is now an essential part of any content marketing strategy. At Vidyard's Video Marketing Sumit, I sat in on some great sessions that demonstrated how you can elevate your marketing with engaging content. Here are my takeaways from four sessions that really stood out.

The post 4 Ways to Elevate Your Marketing with Great Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

15 Nov

3 Social Media Marketing Mistakes You Might Be Making and How to Avoid Them

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Author: Lisa Marcyes

Social media marketing is now a critical strategy for businesses large and small. While the ever-evolving social landscape gives us new and exciting ways to engage with our audiences, the changes require us to be agile and able to learn quickly, sometimes through trial and error. Here’s a list of three common mistakes marketers make when it comes to social media marketing and how to avoid them.

The post 3 Social Media Marketing Mistakes You Might Be Making and How to Avoid Them appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

11 Nov

Top B2B and Consumer Content Marketing Minds & Advice

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top b2b and consumer content marketing minds and advice

Author: Ellen Gomes

The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. In fact, it can be hard to distinguish the signal from the noise. To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. While by no means an exhaustive or definitive list, it’ll get you started in the right direction.

The post Top B2B and Consumer Content Marketing Minds & Advice appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.