Archives for Consumer - Page 20

24 Feb

3 Ways Marketing Automation Changed My Life

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benefits of marketing automation

Author: Mike Madden

Many of us can look back to a single moment in our careers and say, “That’s when it all changed.” For me, my career changed the moment I was introduced to marketing automation. I know, real original. A guy at Marketo is about to drink tons of Purple Kool-Aid and tell us how marketing automation changed his life. However, using a marketing automation solution powered by a marketing platform changed the trajectory of my career. In this blog, I’ll explain why.

The post 3 Ways Marketing Automation Changed My Life appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

22 Feb

Make the Shift from Automation to Engagement Marketing

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engagement marketing

Author: Patrick Groover

Simply dabbling in multi-channel marketing is no longer an option, and your ability to deliver personalized and connected messaging at scale will determine your success over the next five years. While automation is a core component of engagement at scale, the main difference between traditional automation and true engagement is the ability to centrally deliver content and messaging across multiple channels in a highly coordinated and interactive fashion. Read this blog to learn how to shift from automation to engagement marketing.

The post Make the Shift from Automation to Engagement Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

21 Feb

How to Create Evergreen Content with Lasting Engagement

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evergreen content that's engaging

Author: Anna Talerico

Evergreen content is important for SEO, but does it really engage your audience? There’s a simple solution for keeping evergreen content engaging while retaining your rank: make sure your content experience evolves, even if the content itself remains evergreen. Adding a quiz, video, infographic, or other interactive element could be the update your content needs to get back in the game.

The post How to Create Evergreen Content with Lasting Engagement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

14 Feb

4 Delicious Recipes to Sweeten up Your Marketing

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4 marketing recipes

Author: Lisa Marcyes

Just like in baking, a marketing strategy includes several components that require expert measurement and precise mixing to produce the results you’re looking for. To that end, I thought it would be fun to pull together four Valentine's Day marketing recipes to contribute to your overall marketing success! And for those who delight in a sweet treat at the end of the day, I’ve also included four of my favorite recipes I hope you’ll enjoy.

The post 4 Delicious Recipes to Sweeten up Your Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

10 Feb

The Next Generation of Influencer Marketing

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influencer marketing

Author: Ellen Gomes

As influencer marketing becomes more commonplace amongst marketers, its evolution is something that marketers looking to innovate must track, understand, and keep up with. The latest report, Influencer 2.0: The Future of Influencer Marketing, from TopRank Marketing, Traackr, and Altimeter Group reveals the ways that influencer marketing is evolving, possibly into a field called influencer relations. Here are the four top takeaways.

The post The Next Generation of Influencer Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

09 Feb

5 Ways to Find Marketing Inspiration in Your Daily Life

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find marketing inspiration

Author: Mike Madden

We’ve all been there before. Some call it writer’s block, others might call it having an ‘off’ day. How can a marketer expect to be creative all the time? Athletes have bad days, so why can’t we? The truth is that we are inundated by thousands of marketing messages every single day and it’s up to us, the marketers, to draw inspiration from our peers. When I’m having a ‘stuff my face with cake instead of write marketing emails’ kind of day, these are my usual sources of marketing inspiration.

The post 5 Ways to Find Marketing Inspiration in Your Daily Life appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

08 Feb

Virtual Reality Is Now a Marketing Reality [Gifographic]

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virtual reality in marketing

Author: Elaine Ip

Once an out-of-reach technology, virtual reality is now an out-of-the-box technology—accessible by consumers and brands alike. From Oculus Rift to smartphone-powered headsets, anyone can immerse themselves and others into a virtual world. Marketers, from both B2B and B2C brands, stand to make huge gains with VR campaigns. Check out this gifographic to discover how you can leverage VR in your marketing.

The post Virtual Reality Is Now a Marketing Reality [Gifographic] appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

06 Feb

How to Protect Your Company’s Reputation on Social Media

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protect your social media reputation

Author: Sapir Segal

Every company that engages in social media marketing needs to uphold a strong and credible reputation while looking for ways to continuously improve it. Controversial posts, account hacks, and inadvertent mistakes are all examples of threats that could harm your brand's reputation. Luckily for marketers, many of these troubling factors are avoidable or correctable. Here are three common mistakes that plague social media marketers and the best ways to avoid them.

The post How to Protect Your Company’s Reputation on Social Media appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

03 Feb

How to Drive Considered Purchases in Consumer Marketing

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b2c considered purchases

Author: Patrick Groover

Today, marketing revolves heavily around influencing the consideration stage. However, your ability to be top-of-mind all throughout the buyer's journey can be the difference between making or losing a sale. In this blog, I'll cover five features of a sophisticated engagement platform that allow you to differentiate your brand and keep it top-of-mind, while properly supporting the downstream conversion of purchases.

The post How to Drive Considered Purchases in Consumer Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

01 Feb

4 Ways Demand Generation Marketing Is Like Football

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marketing is like football

Author: Randy Frisch

They say the toughest position on a football field is the quarterback. You’ve got hundreds of plays to learn and optimize. You get hit with a blow when you least expect it and need to dash to an opening that presents itself. Your team counts on your strategies to win the game and you take the blame for losses. With Super Bowl 51 just around the corner, I decided to have some fun and draw some parallels between football and marketing. Feel free to drop yourself into the quarterback slot here and see if you can relate.

The post 4 Ways Demand Generation Marketing Is Like Football appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.