Archives for Consumer - Page 20

18 Aug

Marketing Redefined: 3 Ways Technology Is Transforming Marketing

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Marketing Redefined- 3 Ways Technology Is Transforming Marketing

Author: Ashika Balani

The days of telemarketers are long gone. New business models are being created rapidly, harnessed by a proliferation of mobile endpoints and ubiquitous data that enables a meaningful shift in engagement. These changes in business models have major implications for how marketers should reach and engage their buyers. Here are three ways that technology is transforming marketing.

The post Marketing Redefined: 3 Ways Technology Is Transforming Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

15 Aug

What’s New in Social? Video Takes Center Stage

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What’s New in Social? Video Takes Center Stage

Author: Lisa Marcyes

While it isn't new, video is now an essential part of any successful social media marketing strategy as core social platforms are launching new features to support it. Let’s take a look at how three social platforms are transforming the way we consume video and why video marketing should be one of your top objectives.

The post What’s New in Social? Video Takes Center Stage appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

12 Aug

Ready, Set, Gold: 4 Skills That Marketers Need to Master

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Ready, Set, Gold- 4 Skills That Marketers Need to Master

Author: Ellen Gomes

I don’t know about you, but I’m officially obsessed with the Olympics. These athletes demonstrate a lifetime of practice in a defining window of two or three minutes. And while their functional knowledge of their sport is critical, much of what makes them truly successful is a deeper foundation of skills. Like the Olympics, effective marketing takes continuous practice as well—learning and adopting new technologies and strategies. Here are five skills elite athletes have mastered that you can develop and practice to take your abilities to the next level and become an elite marketer.

The post Ready, Set, Gold: 4 Skills That Marketers Need to Master appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

11 Aug

3 Big Email Marketing Mistakes That Are Hurting Your Campaigns

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3 Big Email Marketing Mistakes That Are Hurting Your Campaigns

Author: Mike Madden

The mistakes that we make in our personal lives often aren’t as public as email marketing mistakes. We’re talking about the difference between a few people knowing versus a few hundred thousand people knowing. To keep your email marketing campaigns in check and save you from massive levels of embarrassment, I’ve put together the three biggest mistakes that email marketers make and how you can fix them.

The post 3 Big Email Marketing Mistakes That Are Hurting Your Campaigns appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

10 Aug

Introducing the Definitive Guide to Social Media Marketing

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The Definitive Guide To Social Media Marketing

Author: Elaine Ip

Are you using social media platforms to potentially reach 67.4% of internet users? Social media is now status quo in a business’ digital presence. Users expect to see their favorite brands on social media and are having conversations about your brand—whether or not you’re a part of them. Social media marketing offers marketers a vast opportunity to engage with their buyers, across the entire customer lifecycle, on the platforms they actively tune in to for information.

The post Introducing the Definitive Guide to Social Media Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

05 Aug

The Beginner’s Guide to Negotiating Without the Scare Factor

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The Beginner’s Guide to Negotiating Without the Scare Factor

Author: Alexandra Nation

The single biggest hurdle you will face in your negotiations is not getting started at all. If you’ve never negotiated before or are simply looking to improve your skills, use these five tips to take the scare factor out of the process.

The post The Beginner’s Guide to Negotiating Without the Scare Factor appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.