Archives for Consumer - Page 2

31 May

Key Web Development Concepts for Marketers

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When I work with my marketing team, I know we have the same goal: to provide the users of our site with the best experience possible. Though as a developer I won’t typically be tasked with creating content, there are some key metrics and concepts that I keep in mind when developing that will help […]

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30 May

The Fearless Girl Across Generations—Just How Fearless Are We?

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Sometimes you look at something and know it’s a teachable moment. Maybe it’s because you are the mom of a 16-year-old boy, and there have been many teachable moments in his lifetime. Maybe it’s because you see yourself in your 21-year-old intern, or your Millennial PR manager who takes on any challenge with a smile. […]

The post The Fearless Girl Across Generations—Just How Fearless Are We? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

29 May

What Brand Colors Can Reveal About Your Business

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Your brand’s colors can tell more than you can imagine about your business. The psychology of color can help your business establish trust and familiarity by eliciting the right emotions. It’s no surprise that the most popular brands in the world have a strong association with their logos. Their colors tend to reflect their branding, […]

The post What Brand Colors Can Reveal About Your Business appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

25 May

Taking LinkedIn to New Heights With Updated Tools

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LinkedIn has always been the social network for business connections and, as such, has maintained a more professional facade of social networking. However, they have slowly been adding some new features that help users to be more interactive and social in nature. Since the 3rd quarter of 2016, LinkedIn has added over 60 million members. […]

The post Taking LinkedIn to New Heights With Updated Tools appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

24 May

What We’ve Learned About Creating a Successful Digital Marketing Campaign

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Ready to take your digital marketing campaigns to the next level? Have you been Googling for examples, templates, and/or case studies of great digital marketing campaigns? Or maybe you’ve noticed a lag in your growth/performance numbers? You probably don’t need someone else’s creativity, but you might be able to benefit from a few expert pointers […]

The post What We’ve Learned About Creating a Successful Digital Marketing Campaign appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

23 May

2 Phrases That Inspire Fearless Marketers

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Between bosses and teams, we’re caught in a conundrum. Bosses tell their teams, “I want to see more creativity! More innovation! Where’re all the great ideas?? Our competition is killing us!” Teams say, “I bring you great ideas five times a day! And all I hear is we don’t have the budget, we’re not that […]

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22 May

The Hardest Part About GDPR Isn’t What You Think

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This is the start of something big, and the end of selling bald men unnecessary combs. Let me explain… May 25th, 2018 is being heralded as marketing’s “High Noon” or our collective Zero Hour as we approach the deadline for the General Data Protection Regulation measures for contacts in the European Union. GDPR affects not […]

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21 May

Building Your MarTech Stack Into an Ecosystem

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One of the biggest challenges in MarTech stack development is determining which technology categories and products should be incorporated as the stack evolves. Marketing teams are under tremendous pressure to do more, produce better results, and to incorporate the latest technology in the hopes that it will increase competitive differentiation. With more than 8,000 marketing and […]

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18 May

3 Tips to Nail Your Next Interview (From a Professional Actor)

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My first-ever job interview was at a hole-in-the-wall café. I sat at a dirty table with an intimidating store manager, scrambling to answer questions I had never been asked before: Could I work under pressure? How would I address conflict with a coworker? Somehow, I passed and entered the world of customer service. While working […]

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17 May

How to Optimize On-Page SEO to Maximize Your ROI

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SEO, or search engine optimization, seems to be an “unpredictable” or “magic” industry to some marketers. However, its elements are straightforward and built on solid ground. Once you know what kind of keywords your customers are looking for, you can start to play with it. In this blog, you’ll learn about the most important on-page […]

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