Archives for Consumer - Page 2

07 Feb

Why Digital Marketing is Crucial—No Matter the Size of Your Business

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Ask the CMO of any top-tier company about their tips for reaching business goals, and a robust digital marketing strategy will undoubtedly be slotted as number one. Digital marketing is more affordable, flexible, and engaging than traditional marketing methods. Even top-performing small and mid-sized companies are finding better competition, improved best practices, and increased engagement […]

The post Why Digital Marketing is Crucial—No Matter the Size of Your Business appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

06 Feb

What Email Subject Line Length Works Best?

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Alright fellow marketers, let’s get to the bottom of this. Subject lines can be one of the most frustrating components of email marketing. How can something possibly be short, fun, eye-catching, enticing, and compelling all at the same time? I know. It doesn’t make any sense. As a result, marketers are plagued by a few […]

The post What Email Subject Line Length Works Best? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

05 Feb

How to Cut Through the Key Marketing Metrics Mess

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Everything in our lives now has at least 10 different ways to be measured, and another 50 articles on the metrics you should be using. This applies to more than just marketing—how to measure your personal success, how to measure your dog’s obedience, how to measure who does the dishes more often in your household. […]

The post How to Cut Through the Key Marketing Metrics Mess appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

02 Feb

How to Scale Creativity for Exceptional Marketing With Jay Acunzo

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As marketers, we’re always on the lookout for the next great thing to help propel our campaigns to profit and attract more of the right buyers. At the same time, while we’re obsessed with the thought of “doing something different, something creative” to reach our objectives, we’re not always sure about where to start. We’re […]

The post How to Scale Creativity for Exceptional Marketing With Jay Acunzo appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

01 Feb

5 Proven Conversion Strategies for Ecommerce

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Are you making the most out of the traffic coming to your online store? You may have several users, but if you’re not converting them to sales as best as possible, you could be leaving a lot of money on the table. Small tweaks and changes could very well make the difference between a customer […]

The post 5 Proven Conversion Strategies for Ecommerce appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

30 Jan

Integrating Your Web CMS With Your Marketing Automation Platform

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As a digital marketer, you have a myriad of tools you use to engage and attract customers. Your stack most likely includes a marketing automation platform, web content management system (CMS), analytics platform, and other tools. While it’s essential to use the best tool for the job, the goal should always be to present a […]

The post Integrating Your Web CMS With Your Marketing Automation Platform appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

29 Jan

5 Simple Marketing Tips for New Business Growth

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Now is the time of year people start thinking about what’s next in their careers. For some, there may be a next step up the ladder to consider, but for many others, the idea of starting a business is at the forefront of their minds. The new year is naturally a time to consider taking […]

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26 Jan

Facebook’s Relevancy Score: What You Need to Know

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If you run paid advertisements on Facebook or are thinking about doing so, then you may have read about the various statistics that are measured, which show the performance of your campaigns. One particularly important statistic to note is the relevance score. In this blog, paid search specialists Hallam Internet discuss what a Facebook relevance score is, […]

The post Facebook’s Relevancy Score: What You Need to Know appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

25 Jan

3 Ways SEO and Rankings are Changing in 2018

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75% of people don’t scroll past the first page of search results. Search engine leads have a whopping 14.6% close rate And But you probably already know all of that. You already know how important landing within the first ten results of a Google search is. You know how that can help your business generate […]

The post 3 Ways SEO and Rankings are Changing in 2018 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.