Archives for Consumer - Page 2

01 Sep

The 10 Pillars of Successful Branding

image-6728
image-6728

Ask a new business owner to tell you about their brand strategy and most will stop at their logo, which means they have none. Small business owners consistently overlook the importance of branding and do so at their peril. This problem even persists across large organizations where the understanding and use of a strong brand […]

The post The 10 Pillars of Successful Branding appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

30 Aug

What Innovative Marketers Can Learn From Taylor Swift

image-6704
image-6704

For most marketers, the idea of strategically “going dark” on social media screams marketing faux pas. From irregular posting to unorganized content, a mismanaged marketing calendar is nothing but blatant disregard for best practices. And in today’s marketing industry, companies live and die based on the organizational quality of their content calendars. Yet, when it […]

The post What Innovative Marketers Can Learn From Taylor Swift appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

29 Aug

Should You Incorporate Chat Into Your Marketing Plan?

image-6678
image-6678

Marketers are constantly on the lookout for new and exciting ways to engage their existing users and acquire new ones. And with new marketing solutions being offered to brands every other day, choosing the right one that will best suit their needs and help them promote their business to a vast number of users is […]

The post Should You Incorporate Chat Into Your Marketing Plan? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

23 Aug

Introducing The State of Engagement

image-6605
image-6605

To validate that marketing leaders need to adopt and execute new strategies and approaches, Marketo undertook the first-ever engagement focused study. Surveying more than 2,000 global consumers and marketers in order to surface valuable insights, the results should serve as a guidepost for marketers intent on succeeding.

The post Introducing The State of Engagement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.