Archives for b2b - Page 56
Author: Alexandra Nation
When I graduated, it was the tail end of what is now known as The Great Recession. In these unfavorable circumstances, I had to find work and support myself–or hang my head in shame and move back home. At the time, my network was small–primarily family, friends, professors, and classmates. Since then, I’ve been blessed with meeting wonderful people across the world and have observed some consistent patterns and habits across well-connected people. If you’re looking to expand your network and build genuine, meaningful relationships, read on for four things that well-connected people do.
The post The 4 Things That All Well-Connected People Do appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Patrick Groover
While the number of channels for communicating with our target audiences continue to increase, so do our opportunities to capture their attention. At the same time, it's important to be able to automate these interactions at scale, without drowning in all of the potential channels for communication. Here are three practical functions supported by a forward-thinking marketing automation platform that will set the stage for current and future marketing success across channels.
The post 3 Core Functionalities for Multi-Channel Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Chris Gillespie
Sure, you look pretty great with a copy of Sun Tzu’s The Art of War on your office bookshelf, but have you actually read it? Sun Tzu talks about outmaneuvering competitors and strategizing for success, and his wisdom is just as useful to salespeople today as it was to generals then. Here lies the strictures of Sun Tzu, translated for the modern salesmen and saleswomen.
Author: Ellen Gomes
Whether you're just starting to evaluate ABM or are a well-trained expert, you still have to drive awareness and engagement with today's bombarded buyers. And that's where content comes in. Content is the way to offer value to your larger audiences and your targeted audiences, and value is what will break through the noise. Let's take a look at a few ways you can create scalable, personal, and relevant content to support your ABM strategy and engage your target audiences.
Author: Elaine Ip
As San Francisco emerges from its summertime fog into crisp fall days, it’s also getting ready for hundreds of thousands people to descend on it for Dreamforce—a week full of fresh insights, entertainment, and tourism. Whether you have a full-pass to the conference or not, there are plenty of things to do and see. Here are some of the top sessions, parties, and sights you can take in while you’re at Dreamforce.
Author: Tanya Chu
What does it mean to be a data-driven marketer? How do you even get started? Everyone talks about the importance of tracking data and making decisions based on it, but no one tells you how to do it and what a data-driven marketing organization looks like. In this blog, I'll walk you through three steps to becoming a data-driven marketer to go from data to insights.
Author: Ellen Gomes
While the beginning of September marks the end of summer, it also means that Content Marketing World is upon us. Every year, this amazing gathering of content’s top minds offers a ton of learnings and conversations, and orange everything. For three days, content marketers from around the world take Cleveland by storm. This year was no different. Let’s take a look at three big takeaways from Content Marketing World 2016.
Author: Jim Kowalski
A few weeks ago, I participated in a great meeting with one of our customers. But it didn’t start out that way. Fortunately for our team, we were able to “read the room” and discern from our customers’ behaviors and postures which direction we should take the discussion. After the meeting, it struck me that today’s marketers need to be able to conduct millions of 1:1 dialogues like this daily, at scale, with the speed and precision of a person-to-person conversation. In this blog, I'll reveal three engagement marketing lessons we learned in our meeting.
Author: Joe Paone
My first few experiences with the investment industry stick with me to this day as a Marketing Manager. Back then, I had been shown the two best options that asset managers had for finding new investors at the time: referrals and cold calls. Nowadays, there are much better ways to do this for the investment industry and beyond using a marketing automation platform. If you want to move beyond referrals and cold calls to grow your assets under management (AUM) or revenue, evaluate your marketing strategy for these five must-haves.
The post Top 5 Marketing Must-Haves for Asset Managers and More appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Elaine Ip
Live streaming is all the buzz lately. While it isn't a new concept (think televised sports games or Saturday Night Live), many social media platforms now have capabilities that allow anyone and everyone to share live videos with their audience. Check out our infographic to learn why you should consider live video for your brand, which platforms to try, and what formats to explore.